Camping banner slogan

At present, the epidemic situation in China is still not to be underestimated. Although the last May Day holiday lasted for five days, more people chose short trips or Zhou Bianyou instead of long trips.

In recent years, the popularity of camping, a new way of travel that is gradually emerging in China, reached an outbreak this holiday.

Camping, totally on fire.

Weibo, Little Red Book, Tik Tok, countless people exposed photos and videos of their camping on social media: a tent, a barbecue grill, three or two friends or lovers and children around them, and the tired mood that was hit again and again by the magical year 2022 finally got a little respite among the green mountains and green waters.

Some people say that camping in 2022 is like a homestay in 20 15, which is booming, but how to develop in the future is still unknown.

In fact, people with a keen sense of smell have long noticed the arrival of new opportunities, and they have already reached the designated position in one step-

The emergence of camping fever, for some people, is simply a savior sent by heaven.

There is a difference between popular "camping" and traditional camping.

Compared with people's impression of camping in the wild, camping today is actually a kind of "light travel". The way of travel is mainly family outing or friends gathering, and many people don't even stay overnight, which is called "exquisite camping".

Compared with traditional camping, exquisite camping is more in line with the needs of most modern people. The epidemic situation is indeed a good way to travel at present, but it still has its limitations. Surprisingly, however, it has many places to supplement B&B.

At this time, camping is on fire, which can be described as the right time, location and people.

Timing: The epidemic situation is still severe, inter-provincial travel is restricted, and the cost of long-distance travel has increased greatly in previous years, and short-distance travel has become the first choice.

Geographical location: More and more attention has been paid to the construction around the city, more scenic spots have been developed, and the improvement of infrastructure such as roads has provided support for self-driving travel.

Harmony between people: various events in society and family have doubled people's pressure, and there is an urgent need for an outlet to get close to nature and relieve pressure.

The slogan "I want to feel the freedom and comfort of nature, but I can't completely escape from the city" makes camping fever come into being.

In fact, many homestays are also under the banner of "short-distance travel"-

Few homestays will be located in deep mountains and forests. In addition to the homestays of popular tourist attractions such as Lijiang Ancient Town, a large part of them will be located in places with beautiful scenery and perfect infrastructure around the city. This is highly consistent with the ideal place for camping.

Some homestays have set aside enough space for public activities when they are designed, especially the country hotels with Zhou Bianyou as the center. Camping was originally one of the highlights they used to attract customers. For these homestays, appropriately increasing the proportion of camping propaganda can better grasp this enthusiasm.

Because the camping craze has just arisen, even though there are already operators specializing in camping, more people still choose to travel independently. Free travel is more flexible in site selection and not easily disturbed by others, but it also has certain limitations.

First of all, the biggest problem with camping is that it is impossible to achieve "toilet freedom"-

Of course, it can also be solved on the spot in the wild, but it is not as comfortable as a well-equipped bathroom.

Moreover, many people go camping on the same day, not because they don't want to stay overnight, but because they can't stay overnight. Professional camping equipment is expensive, the utilization rate is not high, and unprofessional camping equipment can not provide a good sleeping environment.

Mosquito bites, nighttime cooling, and outdoor sleeping safety are all difficult pain points to solve. For family travel, it is also inconvenient to take care of children.

These problems will no longer be a problem if "camping+homestay" is adopted. Get close to nature outdoors during the day, enjoy a quiet rest in the unique B&B at night, and enjoy the special breakfast of B&B for a pleasant short trip.

Exempted from the hard work of running around that day. If the host can provide tents for rent, sell ingredients, and even don't need to bring luggage, you can enjoy the fun of "exquisite camping" by going into battle lightly.

Of course, this model does not apply to all homestays. As mentioned above, only homestays with natural environment and sufficient public space around the city are suitable for camping operation.

This kind of camping can only meet the goal of tourists traveling around the city, but it can't fully meet the needs of real camping enthusiasts.

For B&B, the development of camping can play a icing on the cake. With its superior hard conditions, B&B has its own unique attraction and humanistic feelings, and it can run smoothly for a long time.