What elements should be included in a business plan? What are the specific steps? How to write it?

1. Outline or summary

Clearly present the entrepreneurial idea to attract investors’ attention and attention. Explain that your idea is a good idea, an idea that will create value for customers or bring added value, and an idea worth implementing (not trying).

To clarify what the entrepreneur will do, the business plan should be elaborated in more detail.

Includes the following content: introduction to entrepreneurship; main products, technologies or services; market overview; marketing strategy; team situation; capital requirements, etc.

When introducing the entrepreneurial team, you must first explain the entrepreneurial ideas, the formation process of new ideas, goals and development strategies.

Introduce the entrepreneur’s background, experience, experience and expertise. The quality of entrepreneurs plays a key role in entrepreneurial outcomes. Entrepreneurs should try to highlight their advantages and show that they have a strong enterprising spirit to leave a good impression on investors.

In the plan outline, entrepreneurs must answer the following questions: what is the product, technology or service; where is the market; who is the advisory group; what are the needs of customers; who are the partners.

Also explain what makes you unique and the market factors for your success.

Remember: the summary is concise, vivid and easy to understand. Don't expand on the description, just establish a basic framework. The required length is 1-2 pages.

2. Business idea

Idea is the most important part of the business plan. Clearly state what your product or service is? Is this product or service valuable?

Remember: This part does not need to specifically mention the name of the product or service, but it does need to mention how to produce or provide this service.

When necessary, use comparative methods to describe. That is, comparison with currently well-known or influential companies, products or services.

3. Market and Industry Analysis

Is the industry involved in entrepreneurship monopolized or open?

Will the entrepreneurial idea be effective in the market?

How fast is the entrepreneurial market developing?

What is the future of the entrepreneurial industry?

Is the entrepreneurial industry a centralized or decentralized market?

Where is the target market for entrepreneurship?

What are the specific target customer groups for starting a business?

What are the main target customer groups for starting a business?

Which industry should you start with?

What are the advantages and disadvantages of starting your own business?

4. Marketing Strategy When entrepreneurs develop new products or expand to new markets, they must investigate, analyze and predict the market, and finally make a judgment. For market forecasting, we must first forecast market demand: including whether there is such demand in the market; how big the total market size is; what are the development prospects; and what are the factors affecting demand. Secondly, market prediction also includes analysis of the market competition pattern: who are the main competitors; what is the market competition situation; whether there are policy barriers; whether there is a market space for products or services that are conducive to entrepreneurs, etc.

5. Financing analysis

How much capital is needed to start a business?

Where will the funds be used (no need to be specific)?

What is the purpose structure of the funds (should be specific)?

When to use money?

6. Difficulties and coping strategies

Any entrepreneur will encounter difficulties in the process of starting a business. It's just the type, size and impact of the difficulty that differs.

Any entrepreneur should be mentally prepared to face difficulties and establish the confidence that they "must" overcome them.

Different countermeasures should be formulated based on the conclusions drawn from the investigation and analysis.

When formulating countermeasures, be as comprehensive as possible and take into account all possible measures. At the same time, there should be room for improvement. Prepare multiple response plans.