Theme planning scheme of Valentine's Day activities in jewelry stores in 2022

In order to ensure the effectiveness of activities, it is often necessary to prepare an activity plan in advance, which is actually a written plan for the relevant factors of activities. So do you know how to write an activity plan? The following is a sample essay (5 selected articles) of the theme planning scheme for Valentine's Day activities in jewelry stores in 2022. Welcome to read, I hope you will like it.

Theme planning scheme for Valentine's Day activities of jewelry stores in 2022 1 I. Theme of the activities

"Heart-to-heart Star Wish" borrows romantic stars to make sincere wishes and continue the fate of past lives with him or her.

Second, the purpose of the activity

1, with the ultimate goal of increasing product sales;

2. Direct purpose: improve brand awareness and reputation through activities;

Third, the activity time

65438+123 October to 20 February

Fourth, the venue.

Xx jewelry xx area each selling point

Verb (abbreviation for verb) organizer

Xx jewelry co., ltd

Sixth, the details of the incident.

Divided into three parts

1, dedicated to lovers who can spend Valentine's Day together;

2. Dedicated to lovers who can't spend Valentine's Day;

3. Designed for single aristocrats.

Specific as follows

1, dedicated to the lovers who can * * * spend Valentine's Day together, write romantic poems with him (her) * *, make a sacred covenant with him (her) * *, share affectionate words with him (her), hold hands with him (her) in this life, and * * * continue the fate of previous lives.

2. Dedicated to lovers who can't spend Valentine's Day. You have him (her), unchanging true feelings and eternal expectations, just because love is in our hearts. Give it to him and give you a blessing, and it will come true, because it is the embodiment of love.

3. In the days when colorful discs exclusively for single aristocrats are paired, let's temporarily put down our burdens and have a date with the meteor, believing that it will fly to the place where our dreams come true with our wishes. Love recommendation: Kiss of an Angel

Highlights 1

"Heart-to-heart Star Wish" makes a sincere vow to you, so that the meteor can carry your true feelings and travel to every corner of the world. I believe that the dream in your heart can be realized. (Purpose: To create a romantic atmosphere for lovers and let them feel the uniqueness of xx jewelry. ) props preparation: meteorites, placed in exquisite glass boxes, represent the eternal love of one percent, one thousandth, one thousandth and one billionth of meteors.

Activity highlight 2

Participants in the "Solicitation of Truth Manifesto" fill in your manifesto on the card specially made for you, and we will select the most creative manifesto, the most touching manifesto and the most romantic manifesto on March 3rd. Be sure to leave your contact information! We will help you convey your feelings to him/her. (Objective: To create a space and venue for couples to vent their feelings, and on the other hand, to improve the brand's popularity and reputation. In order to make the award fair, we specially prepared a sealed box and an envelope for those who fill out the declaration form. Fill it out, seal it in an envelope, and then put it in a box by the person filling out the form for the judges to choose.

Proper preparation: reserve appropriate space on the activity flyer page. In addition, leaflets should strive to be novel, unique and different, which makes people want to read them carefully. In order to make the promotion successful, it is necessary to make the activity stimulating and stimulate the participation of the target audience. The higher the degree of stimulation, the greater the' reaction' of promoting sales. This is the point to stimulate the target object.

Activity highlight 3

[Shopping courtesy] Customers who shop on February 14 will be given a small gift.

Activity highlight 4

You can also design and process your exclusive diamond jewelry at our main selling points. It must be fun! However, you must remember to order in advance before you can give your people unique diamond jewelry on Valentine's Day. Besides, you can go to romantic and warm coffee shops (candlelight dinners), teahouses and discotheques.

Seven. Site layout

Each selling point has a special area to display the recommended products of this event; In line with the theme of this activity, it mainly highlights the atmosphere of "romance, warmth and solemnity". Specially display the bonus items of this event: eternal love of one percent, one thousandth, one thousandth and one billionth of a meteor. Each selling point is decorated with star ornaments (folded into small stars with ribbons) to create an atmosphere where meteors pass by (one big star and five small stars for each selling point). Hang a flag: a romantic meteor crosses the sky with our sincere vows; X-frame: displays the event content.

Eight, preliminary preparation

1, personnel arrangement xxx

2, material preparation xxx

2022 Jewelry Store Valentine's Day Theme Planning Scheme 21. Activity Time:

20xx August 20th (Valentine's Day in China)

Two. activity theme

The sweet-talking rose-XX jewelry conveys your love.

Three. Activity background:

20xx February 14 (Valentine's Day, the eighth day of the first month)-February 2 1 day (Lantern Festival)-March 8 (Women's Day). Valentine's Day is an excellent opportunity to express love. Lantern Festival was called Lantern Festival in ancient times, and it was also a festival for couples to meet and watch the lights and tell each other their worries. Women's Day is a festival for women and men to express their concern for women. What people think of most at this time is their lover or lover. People will think of sending flowers to their lovers and buying gifts (such as jewelry and cosmetics) at the same time, so we cater to this psychology and specially introduce a novel and unique gift-the sweet-talking rose, which allows people to express their love and gratitude to their lovers or lovers with the sweet-talking rose while giving gifts, so that xx jewelry is endowed with emotional significance and impress consumers with emotional appeals.

Four. Purpose of the activity:

1. Increase the popularity of the store during Valentine's Day through this activity;

2. Improve the local popularity of xx jewelry brand and seize market share;

3. Further improve the brand reputation of xx jewelry, so as to facilitate long-term promotion and sales.

Verb (short for verb) activity:

1. Activities:

(1) Advertise activities on February 20th, February 2nd1day (February 2nd1day Lantern Festival) and March 7th in local daily newspapers or evening newspapers with a large circulation, with the theme of "Sweet-talking roses-XX jewels convey your love";

(2) Franchisees from all over the country publicize their activities on local TV stations, and they can also publicize the significance, participation details, addresses and telephone numbers of local specialty stores/counters on TV stations in the form of subtitles during prime time.

2. Counter promotion:

Customers who buy more than 1000 yuan in xx jewelry store/counter will receive a "sweet talk rose". This activity is to let people express their love and gratitude to their loved ones on Valentine's Day, Lantern Festival and Women's Day on March 8th. It is mainly used to record the sweet words and thanks that people are embarrassed to say to their lovers or lovers.

2022 Jewelry Store Valentine's Day Theme Planning Scheme III. Love is love.

Open your eyes and find the treasure of love.

A word love explains all the "love" in the world, including love, affection, friendship and other feelings, which shows its broad connotation. Aihengxin Jewelry cherishes every feeling in the world and thanks every feeling in the world. Thus, Aihengxin jewelry has become the embodiment of "love". Where there is love, it is convenient to have Aihengxin jewelry, and where there is light, it is there. Customers who arrive at the store can participate in the "Love Treasure" activity, look for a small label with the words "Love is Hengxin" on the jewelry label in the store, and collect labels with seven words to exchange for Love Treasure for free. The awards are set as follows:

K gold necklace, gold rose and other five treasures, worth xxx yuan.

Second, the rose flower language expresses the mind.

Where there are lovers, there are flowers; Where there are flowers, there are lovers. During Valentine's Day, you can get a rose that means "I love you" when you shop all over 500 yuan with Aihengxin jewelry, which adds a bit of romance to your gift.

Detailed rules:

You can get 1 rose when shopping, which means "you are the only one for me"

500-999 yuan 3 pieces means "I love you"

1000- 1499 yuan, five branches mean "I love you without regrets"

1500-2499 yuan 9 branches mean "everlasting"

2500-3499 yuan 10 branch means "wholeheartedly"

3500-4999 yuan 12 the branch means "soul mate"

More than 5,000 yuan and 20 pieces mean "Love you forever, and this feeling will never change"

Third, love "double happiness"

During Valentine's Day, we carefully prepared an activity for you to test whether the cooperation between you and your lover is an interesting game, "Love with Music". Give you a chance to win the grand prize after shopping happily.

Detailed rules:

Couples who spend money in 500 yuan or above each take a chopstick, and they cooperate to put table tennis in one basin into another basin for one minute. The more clips, the bigger the prize!

Prize setting:

3 to 4 balls of chocolate

5 ~6 balls xxxx

7 ~8 balls xxxx

9 ball ~ 10 ball xxxx

1 1 ball or more xxxx

Activity conditions:

500-999 yuan 1 time

1000- 1499 yuan twice

1500-2499 yuan 3 times

2500-3499 yuan 4 times

3,500-4,999 yuan 5 times

More than 5,000 yuan for 6 times

Theme planning scheme for Valentine's Day activities in jewelry stores in 2022 4 I. Theme of the activities

Love Actually, xxx store puts a price on your love.

Second, the activity time.

X month x day

Third, the content of the activity.

1. I am "gold" and pay for love!

Confess to buy gold and send a lover's ring.

During the activity, I bought 5 grams of gold jewelry and presented a pair of diamond rings worth 199 yuan. (Each gold jewelry is limited to one pair of silver rings)

Gold specials send true feelings, and two grams of 520 express your heart.

More than a thousand grams of gold, 520 yuan, and so on (fine gold work fee is calculated separately), the quantity is limited, 200 pieces of gold jewelry participate in the activity, and gold bars do not participate in this activity.

2. I am a diamond, and I put a price on love!

Confess to buy a diamond ring and give you 520.

During the activity, the amount of diamond jewelry purchased was more than 3,000 yuan. After one year, you can add value to 520 yuan and exchange it for a new one. For example, customers can buy a diamond ring with a price of 3200 yuan. After one year, you can exchange this diamond ring for jewelry with a value of 3200+520 = 3720 yuan.

Confession 520 wins a diamond ring for life.

In the afternoon 12: 00- 14: 00 and in the interactive scene arranged at the door 18: 00-20: 30, you can get a diamond ring (1365438).

Couples who express their love on the spot need to help each other when they participate in the "Blowing Balloon to Win Diamond Ring" activity. Both sides can choose a balloon and cooperate to explode it to see the corresponding prizes in the balloon.

Prepare:

① 30 pieces of silver pendants worth 52 yuan,

② The value of 88 yuan diamond bracelet is 2 1.

③ Value 13 14 yuan's 1 diamond lady ring,

Participate and win the grand prize!

3. I am a xxx shop, offering a price for love, and killing it in a limited time!

A. Gem tremella nail

B. silver necklace

C. silver pendant

D. silver ring

E. good luck golden pig

A ***52, all 52 yuan, limited seconds kill, online and offline synchronization.

(Determine the proportion according to the products of your own store)

The fourth is the publicity of activities.

on-line

Leave a message on the WeChat platform and get a nice little gift at the store.

Wechat community and employee circle of friends frequently promote publicity.

Old customer community maintenance, activity notification

Offline

1. Post promotional materials for the event in front of the store, change LED subtitles, and arrange a suitable atmosphere for the event to attract people.

2. Employees shall notify member customers by telephone and gradually establish their own personal customer base.

3. Distribute publicity pages before the event, and intercept around the store during the event to attract customers;

4. Greeting language changes according to the content of the activity, and the dress of employees can be adjusted appropriately according to the activity.

5. Place a movable booth in a cross-industry cooperative store.

Shop assistant training is to promote time and unify speech skills. Personnel, route, requirements, objectives and bonuses should be explained in place and familiar with the drill. ......

Verb (abbreviation of verb) material preparation

1. promotional materials

2. Gift materials

3. Counter product materials

4. Materials arranged in the atmospheric scene

(Follow up the materials in the early stage of the activity, and control and adjust during the activity to avoid backlog .....)

Six, target decomposition

1. Division of labor

Do a good job in decomposing activity performance objectives, clarify employee objectives and implement the work.

2. Clear the reward and punishment system, clearly communicate it in the activity, implement it in place, and communicate with the clerk.

(Note: For the shift of activity time and diet break, you can prepare some dry food and buffer it when you are busy. )

2022 Jewelry Store Valentine's Day Theme Planning Scheme 5 I. Activity Background

Romantic Valentine's Day has become the best time for men and women to express their love in China, and jewelry is the best gift to express their love.

Second, the theme of the event

Xiang yue Jia Rui romantic life

Third, the activity time

X month x day -x month x day

Four. Activity content

Yellow platinum:

1, thousands of gold discount 10 yuan/gram platinum discount 30 yuan/gram.

Diamond ornaments: 10% off the audience, love forever.

2. "Eternal love"-The diamond rings bought for each couple are engraved with names to advocate the eternity of love. And issue a "love to the depths" card.

"Love Back to the Deep"-When the crystallization of love is born, you can use the "Love Back to the Deep" card to receive thousands of gold zodiac pendants. (within 2 grams)

Where there is love, there are miracles.

If you buy jewelry, you can send it yourself, and we will send the flowers to the person you want at the time and place you want.

"Sweet words convey the truth" We will design some beautiful cards and send your sweet words and flowers to the people you want to send.

4, 1 1 "

Kerry Diamond Jewelry has launched a special gift package of "1 1" to let you experience different love.