What is the difference between LOGO and VI?

The two are different in content, function and design depth.

First, the content is different.

Logo is just a sign, which can be a graphic, a text, a letter or a combination of them, and finally forms a flat pattern.

VI is a set of identification system, including logo, basic office supplies and guiding elements. It can be said that logo is only a part of VI, and VI contains logo.

Second, the functional differences.

The significance of logo is that it can help consumers better understand the brand.

VI plays a greater role. Usually, VI contains not only the essence of the product, but also other unique connotations. The existence of VI design promotes consumers' consumption behavior. At the same time, with good VI design, the image and brand promotion of the enterprise will be greatly improved, which can save a lot of publicity expenses.

Third, the difference of design depth.

Although logo is only a pattern design, it can also create symbols with commercial value and artistic appreciation value. However, such logo are rare, and most of them are owned by a century-old corporate culture. Designers use vivid and concrete images to describe and express through their own aesthetics and understanding, and then make them ideological, thus expressing the information of the enterprise.

VI gives more consideration to the profound thoughts and connotations of the enterprise and expresses a more unique side of the enterprise. At the same time, VI can better display corporate culture and promote the development of enterprises because of its characteristics of systematicness, expansibility, unity and leading.

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