How to write the title of WeChat official account to attract users?

Select the content to enter the title from the data.

1. Choose the freshest and most important facts or opinions.

2. Choose the most characteristic facts and opinions;

3. The facts and viewpoints of the selected topic must be consistent with the nature of the information content;

Determine the position, attitude and emotional color of the title;

1, which contains thoughts and feelings in the expression of facts;

2. Grasp the reader's psychology and express feelings from the perspective of being close to the reader;

3. Grasp the "degree" in emotional expression;

4. Pay attention to adopt an implicit attitude under special circumstances;

Determine the structure and expression of the topic;

1, determine the length and structure of the title according to the information content and the intention of the report;

2. Turn the virtual into the real, turn the static into the dynamic, and make the title vivid;

3. Use rhetoric to make the title vivid;

4. Pay attention to the correct use of tense and punctuation.

Modify the text of the title

1, compress the dispensable content in the summary topic;

2. Delete unnecessary words and characters in the title;

3. Change the narrative mode to make the title concise;

4. Use abbreviations appropriately to make the title concise.