How to write the title of the news report?

Question 1: How to write the title of the press release? The charm of news headlines.

The eyes are the windows of the soul, from which we can realize what kind of person this is. A pair of beautiful eyes can give people aesthetic feeling and attract people's attention. A pair of deep eyes can make people think a lot and win endless reverie. Similarly, news headlines, as the eyes of newspapers, must be novel, vivid, eye-catching and fascinating in order to achieve the effect of news dissemination.

News headlines generally use a font size larger than the text, and convey news information with popular language, novel and attractive content. Most news headlines are divided into leading topics, topics, sub-topics, and sometimes inserting topics (also known as sub-topics and sub-topics, with a large number of words, characterized by column types, and generally distinguished by adding boxes, such as title 1 picture), ending topics (generally included in title 2), side topics, and column topics (or column topics, so that two or more items are the same but independent).

Title 1:

(Theme) 140 data highlights eight highlights of judicial justice for the people, and comprehensively enhances the supervision function.

Interpretation of the Supreme People's Court's work report Interpretation of the Supreme People's Procuratorate's work report

-China Youth Daily 20 10 March 12

Title 2:

(Theme) Shenhua signed Liancheng old general.

Subtitle: Janko and Hleb turn to Deep Foot.

(End question): (Off-site voice) "Microphone": Comments.

-Xinmin Evening News 20 10 March10

Title 3;

Under the eaves-bisexual billboards

Why women are not cute when they become mothers-Bouvier; Summer night-singing; Cherish the present-Xu Anan; Loving you is a waste of time-Xue Xiaochan.

-Bagua Honglou

Mrs. Xing: The Superpower of the Incompetent-Zhou

-China Youth Daily, August 2009 1 1

Title 4:

Youth Hotline —— Nilan, the Resignation Thought Caused by a Misunderstanding, and Kevin, the Revenge.

-Stand up

White-collar workers have many tricks to relieve stress. Before graduation, they solve personal problems, make a quarrel agreement for "post-80 s" couples, and say "I love you" worth 1.6 million pounds-Xiaoyu.

-Comments

Poor communication leads to interpersonal barriers. Face it calmly and avoid self-esteem —— Yang Kai, Global Career Planner (GCDF)

-Psychology in life

Don't give up your advantage-Guo

-China Youth Daily, August 2009 1 1

Title 5:

In the busy period of politics, this year is even hotter, and the participation of the people has attracted worldwide attention.

China people publicize the agenda of NPC and CPPCC (note that the following content mainly focuses on this theme) ―― Global Times 2065438+March 4, 2000.

Different news headlines have different styles or characteristics. As a newspaper of the party and government organs, their news headlines are serious, orthodox and formal, such as headline 6. Such news headlines are more formal, serious and authoritative, which is easy for people to build trust in them and better publicize the principles and policies of the country. However, they are more popular and colloquial than other unorthodox local newspapers and newspapers that charge publicity fees. Xinmin Evening News has social news, introducing what is happening or is happening in the local area recently. The title of the article is easy to understand and colloquial. As listed in question 7, the word "what" has narrowed the relationship between NPC deputies and the masses. In addition, these newspapers basically report relatively small things, such as headlines 7 and 8. You'll never see similar news in the China Journal again. In addition, the contents of such newspapers cover everything from astronomy to geography. For example, Xinmin Daily can read social news, witness, international news, health park, luminous cup, serial, focus, people's livelihood news, entertainment news and China news. For international news, introduce some foreign anecdotes, which can broaden readers' horizons and enhance the interest of newspapers, such as the ninth question.

Title 6:

(Introduction) The Third Session of the Eleventh National People's Congress held its fourth plenary session.

(Title) Hearing and deliberating the work reports of the Supreme People's Law and the Supreme People's Procuratorate.

Hu Attended * * * * * * * * * * * He Guoqiang * * * * * * * * * *.

-Legal Daily 20 10 March12 >;

Question 2: How to write news headlines? News headlines are short words that summarize or evaluate news content before it. Their font size is larger than the text, and their function is to divide, organize, reveal and evaluate news content and attract readers to read. Different classification criteria can be divided into different categories, including theme, leading theme, subtitle, inserting theme, abstract theme, side theme, concluding theme, column theme 5oy and column theme 9.

Question 3: How to write news headlines? How to write news headlines? General headlines should attract people's attention, but there are also some techniques. It is best to show all three aspects and contents of a press release with headlines. The following article is how to write the title of a press release for your reference. Interested friends, take a look at this article provided by the information station for you.

How to write the title of a press release:

1, title SEO: The first 65 characters are very important.

Titles play a key role in providing web content to search engines. As mentioned earlier, search engines will give more weight to the text at the top of the web page. In addition, many websites (including the website of PR Newswire) use the title of the tag in their web pages, and this tag is also an important factor affecting SEO. Optimizing headlines as much as possible can improve the popularity of news on the internet.

Title optimization is not difficult, but you may need to rethink how to construct titles. Because the search engine only indexes the first 65 characters of the title. If you want to achieve the best results, you must put the most important keywords in front of the title, even in front of the title.

Another thing to pay attention to is not to make the title into a bunch of keywords. Search engines are very good at discovering natural languages and can quickly block keyword spam. So, don't go too far. When it comes to keywords, it's easy for someone to overdo it. Only when your press release focuses on 1-2 keywords will SEO skills help you to the greatest extent.

2. Use numbers in the title (if necessary)

One of the most surprising facts we found in this study is that press releases with numbers in the title perform better than those without numbers. If your press release quotes data, such as survey results or performance, or gives

Readers provide some indisputable facts in a certain field, and it is best to point them out in the title. In any case, the information conveyed by the numbers in the headlines is related to immediacy or facts, which can enhance the credibility of the news itself.

3. Add details with subheadings.

I observe the daily press releases and find that it is difficult for many companies or organizations to limit the number of words in the title to 90- 120 characters. then what Subtitles can be used to supplement some unimportant details to make the main title less verbose. You will find that this makes the news more attractive visually. Readers will also find it easier to grasp the key points and will be more willing to continue reading.

4. reconsider your press release

Companies need to rethink some lasting public relations skills, including news release skills. Unlike in previous years, your audience-including the journalists and bloggers you want to attract-now use the Internet to get inside.

Rong. They search, share and interact. Social media allows people to discover and enjoy information, which provides new opportunities for brands to communicate directly with audiences. Search engines also incorporate social media factors into their ranking algorithms.

Going means that social media sharing has a long-term impact on the online visibility of information. If we want to make full use of these opportunities, we should reconsider how to write a good press release, starting with the title.

Preventive measures-

Length Title length should be between 90- 120 characters (characters, including spaces. Not words). (Note: Chinese titles are suggested to be between 17-25).

Keywords Put the most important keywords at the beginning of the title (within the first 65 characters).

The title contains numbers. People usually like to see clear digital points.

Question 4: How to write a report? Six elements of news: time, place, people, cause, process and result of events. News writing: title, introduction, theme, background and conclusion. Features: truthfulness, concreteness, quick response, clear viewpoint and concise language. News writing is a written expression of news facts and an important part of accurate, vivid and timely news reporting. In news practice, interview is news writing. Without interviews, it is impossible to obtain news facts and master news materials. However, not all the first-hand news materials obtained through interviews can be reported, and they must be analyzed, screened, refined, cut and processed to become news works.

Today, I mainly introduce the general rules of news writing and the characteristics and writing methods of several commonly used news topics. To write news, you must first know what news is.

News is a report of recent facts. This definition clarifies the relationship between execution and news: the origin of news is facts, news is the report of facts, facts are primary, news is secondary, facts come first, and reports come last. It can also be said that facts are the cells that make up news. Without facts, news would not exist.

News writing, in fact, is to objectively describe the facts and comment on them.

Let's read a news work that won the first prize of the first China News Prize.

Investigation on 100 foreign-funded enterprises full of investment opportunities in the eastern coast of China (excerpt)

According to a recent survey of 65,438+000 foreign-funded enterprises in the eastern coastal areas, 39 enterprises have successively increased their investment, which shows that foreign investment in China is profitable.

The survey was conducted last month. The reporter used the same interview outline to investigate 100 "foreign-funded" enterprises in Fujian, Zhejiang, Shanghai, Jiangsu and Shandong provinces and cities.

Among the 65,438+000 enterprises surveyed, 77 have achieved considerable profits, and among the 23 enterprises that have not yet achieved profits, only 8 have suffered losses due to poor management and other reasons. The reasons why the remaining 65,438+05 failed to make a profit include: too fast depreciation, repayment period or early opening and production, and so on. The operators of these enterprises think it is a matter of time before they make a profit.

Xiamen Putian Garment Co., Ltd. is a Japanese-owned enterprise and is satisfied with the infrastructure provided in this area. General manager Tadashi Sato told reporters: "The infrastructure here is almost the same as overseas." Mr Jerry, the general manager of Lu Mei Storage Optical Disc Co., Ltd., a Sino-US joint venture in this area, made a higher evaluation: "Xiamen University has convenient land, sea and air transportation, good communication and concentrated talents. This is a rare good area. " When answering a reporter's question about how you evaluate the role of infrastructure in your area, the other 98 enterprises answered "good", "average" and "poor" 58, 22 and 18 respectively.

The survey shows that 76 enterprises are satisfied with the quality of employees in China. Dr. Martin Posth, director of Shanghai Volkswagen Co., Ltd., a joint venture between China and the Federal Republic of Germany, commented that hardworking, intelligent, active and frank China partners are an important guarantee for the Federal Republic of Germany to give full play to its technological advantages.

Other questions included in the survey include: "What do you think of the services provided by * * * *", "Do you have the right to produce and operate * * *", "How is your spare time in China" and so on. 18 enterprise foreign businessmen think that * * * is the pillar of foreign-invested enterprises, and "the help of * * * is real". However, there are 17 companies who think that "they have not received much help". Eighty-two companies said they were self-reliant and able to manage their enterprises independently, while other 18 companies said they were often restrained and interfered by some external departments. Most foreign businessmen are disappointed with the monotony and boredom of their spare time.

Question 5: News headlines have the following functions:

Prompt the news content: News headlines are the most important and fresh content in the news with the most concise words.

Evaluation of news content: the title not only briefly introduces the news content, but also evaluates the news content on behalf of the editorial department. A good news headline has distinct ideological content, which can not only remind readers of the news content, but also help readers understand the nature and significance of the news content.

There are many ways to evaluate news content: 1) Through the selection of news facts. 2) Evaluate news facts by arranging them in different positions in the title. 3) Evaluate news facts through direct comments. 4) Evaluate through specific narrative methods.

Attract readers to read news: when editing and making headlines, we should not only pay attention to reminding and evaluating news facts to readers through headlines, but also be good at attracting readers to read news in vivid and beautiful forms. Therefore, whether the title is vivid and beautiful is also an important aspect to attract readers to read. Layout and beautification: Headlines can not only prompt and evaluate the important and fresh contents of news, attract readers to read news, but also organize manuscripts with similar contents to make the layout orderly, thus beautifying the layout of newspapers.

Reference link: News Headlines _ Baidu Encyclopedia

baike.baidu/view/3390492#8

Question 6: I don't know what you want to write the title of Tu Youyou news report. Is it about Tu Youyou or Tu Youyou?

Tu Youyou's award was controversial, so it was controversial when she won the Lasker Prize.

At that time, there were many titles, such as "the woman closest to the Nobel Prize in China"

After that, some publications are right and wrong? Tu Youyou and Discovery of Tu Youyou (reported by Southern People Weekly) may be replaced by controversial Tu Youyou, behind the Nobel Prize and so on.

Question 7: The difference between headline news and one-sentence news I. The difference between one-sentence news and news headlines

One-sentence news is the news that is expressed in one sentence and in the language of news headlines, and completes the reporting task to the maximum extent. It's also called headline news, but it's different from news headlines.

1. News headlines usually have topics, quotations and subheadings.

Straight to the point is often used to summarize and prompt the most important news facts and ideological significance in news. Introduction, located above the topic, is often used to explain the background, explain the reasons, set off the atmosphere, prompt the meaning and so on. Subtitles, located under the theme, are often used to supplement some minor facts to make up for the deficiency of the theme. Therefore, a problem that can't be solved by a topic can also be expressed by a guiding topic or subtitle. But news can't work in one sentence, and the problem can only be solved by the title of one sentence. One-sentence news, in form, is one-sentence news, which can be a single sentence or a complex sentence. Generally speaking, it is mainly a single sentence. From the content point of view, since it is news, it must reflect the essence of news, reflect the news facts as strictly and completely as possible, and express as much news content as possible in as few languages as possible.

2. News headlines do not necessarily summarize all the main elements of news events.

News headlines only need to summarize the main facts and meanings, because some contents need to be expressed in the text.

On the other hand, news in one sentence is different. It is necessary to express what must be reported in news events in one sentence, and to meet the requirements of news headlines in language expression, so as to be "accurate, fresh and vivid", that is, to reveal the content and significance of news events in the most accurate and concise language.

Second, the drafting of news sentences.

1. Writing requirements of news in one sentence

"One-sentence news" is a new item in 1999 college entrance examination paper. This is a very creative new question, which can better examine the candidates' language generalization ability and expression ability. Therefore, such questions are still very popular with questioners. As we know, news works should have the following five elements, namely, "five W's": when, Where, Who, What and Why. Accordingly, "one-sentence news" must include the following key points: ① time, ② place, ③ people (objects), ④ events (process and results), and ⑤ reasons (purposes). Of course, in practice, it may not be comprehensive, but it may depend on the specific situation.

2. One-sentence news writing method

(1) According to news elements, accurately screen the information points for answering questions.

News is divided into introduction and text, which undertake different tasks respectively. The task of the lead is to reveal the main points and gist of the news facts to be reported in concise and clear words, so as to attract readers' attention and lead them to the main body of the news facts. The main task of this topic is to elaborate and explain the facts or viewpoints implied in the introduction with sufficient, typical and convincing materials, and at the same time supplement other specific contents not involved in the introduction, provide news background, explain the ins and outs of the incident, and make it more substantial.

As can be seen from the above, the information interval is mainly concentrated in the lead section, so we should focus on the lead section. Of course, to be on the safe side, it is necessary to read all the materials provided, analyze the news materials, and distinguish the main information from the secondary information, instant information and background information, so as to accurately determine the key paragraphs or sentences.

For example, around 65438+February 12, June1:36 1 1 point in Lanzhou, Gansu Province, red and white lights appeared in the night sky, flying from southwest to northeast, and then a huge event occurred. There is a strong earthquake in the range of Fiona Fang100km. On the night of the incident, some people speculated that it might be a meteorite falling. To this end, Lanzhou police dispatched a large number of police officers to search overnight.

165438+ At 0: 36 pm, Mr. Zhang, a driver pulling coal in Yaojie, Honggu District, Lanzhou City, said that when he was driving to Tong Yuan Township, Yongdeng County, suddenly there was a light flashing overhead, and his eyes suddenly lit up, which felt like daytime. He quickly pulled over and saw a fireball as big as the rising sun dragging a tail about 3 meters long from west to east. Mr. Feng, who works the night shift in a unit in Gongping District, Lanzhou City, said that he saw the yard suddenly become ... >>

Question 8: Hope about the topic of news report composition! I'm looking forward to it. Seeing that the Spring Festival is coming, I can't help laughing at this. Before the Spring Festival, people were beaming and full of energy. There is an endless stream of people shopping, some are buying New Year pictures, some are buying new year's goods, some are sitting in a fire box watching TV around the stove, some are playing mahjong and poker, and so on.

Anyway, the streets are full of colors, people and goods. I'm afraid people can't choose what they want to buy!

Before the Spring Festival, every household was brightly lit, and every household dressed up the house in a unique way, each with its own personality. They put the new year's goods they bought all over the floor. How to paste the bought New Year pictures depends on your own style and preferences. Some are posting, some are posting backwards, and some are posting askew, each with its own merits. People have already prepared all the dishes they bought, and only when the Spring Festival comes can they have a good meal. Every household has firecrackers, and people put on new clothes to welcome the New Year. Before the Spring Festival, when people go out, if they meet good friends, they always say, "Go to the streets!" "

People kill pigs and sheep and are busy preparing for the New Year.

When the Spring Festival comes, children get up early and go to their parents' room to start the traditional New Year greeting ceremony. The children said some auspicious words to their parents, who took out lucky money to make them happy. Everyone wishes good luck this year.

Some relatives and friends got together, sipping wine and delicacies and saying some happy words. The happiest thing is that we can save a lot of lucky money and then go shopping to buy many interesting things, such as cars, four-wheel drive cars, toy guns, football and so on. And we can make a lot of money as long as our mouths are sweeter and we say more blessings!

People have been playing until late at night, chewing delicious fruit in their mouths, putting firecrackers and fireworks in their hands ... adults and children are singing and dancing and having a good time!