How to build corporate culture in clothing companies

Corporate culture can only be truly called corporate culture if it becomes a culture that employees truly recognize and recognize. I will share with you the organized corporate culture of the clothing company. You are welcome to read it. It is for reference only. !

Corporate culture of a clothing company

Connotation of corporate culture of a certain clothing company

1. Corporate mission: serve customers, achieve self-achievement, ***Create a world-class clothing company!

2. Corporate Vision

1. Build a century-old enterprise and create a century-old brand!

2. Become China’s first-class clothing company within three years The top ten women's clothing companies will become the top ten in China's clothing industry within ten years, and will become one of the top 100 clothing companies in the world within twenty years!

3. Core values: Those who struggle achieve themselves, and those who are bold create the future!

4. Entrepreneurial spirit:

1. Be proactive: be proactive, make strides forward, constantly improve personal abilities and performance, and never be satisfied!

2. Be diligent and studious : Take the initiative to learn, make progress every day, and constantly improve professional skills and personal qualities!

3. Bold innovation: Be diligent in thinking, dare to be the first, and dare to use new methods, new technologies, and new ideas to improve efficiency! < /p>

4. Fight against repeated defeats: Not afraid of difficulties, dare to challenge, be brave in facing failure, and never give up!

5. Business philosophy: Find ways to impress customers!

1. Quickly meet customer needs: respond to customer needs as soon as possible, and find ways to satisfy customers!

2. Be an industry expert: provide professional products and services, reassure partners, and make Consumer trust!

3. Win with service: Provide value-for-money services to impress customers, cultivate loyal customers, and win market competition!

6. Management philosophy: Let a thousand-mile horse run Come out!

1. Performance-oriented: The horse that runs in front is the real thousand-mile horse. Here, heroes are judged by success or failure, and only performance is recognized, not people!

2. Competition mechanism: The focus of management is to establish an excellent competition mechanism and incentive mechanism to stimulate everyone's potential!

3. Principle: There are only a few people with a thousand miles of horses, so management work should pay attention to the small number that can have a significant impact on the results. Factors, focus on the key points and treat them differently!

4. Talent concept: (1) Horse racing, not horse racing! (2) Reuse first-rate talents, cultivate second-rate talents, and discard third-rate talents!

< p> 7. Team concept: It’s really good when everyone is good!

8. Work style: Act quickly, no need to be perfect!

__Clothing corporate culture concept

"__Culture" is the experience we have relied on for success after more than ten years of practice, continuous learning, repeated practice, and constant review. The rise and fall has far-reaching guiding significance. The superficial material culture is the appearance of the factory, the shallow behavioral culture is production and management, the middle institutional culture is organizational regulations, and the deep spiritual culture is values ????and corporate spirit.

"__Culture" not only explores the rules of career success, but also explores the principles of life. "__Culture" not only summarizes our work, but also reviews our lives, with distinctive personalities and characteristics. Therefore, "__ culture" is not only our principle of doing things, but also our guide to action as a human being.

The core of __ culture is to cultivate and create a spirit that is in line with the actual situation of the enterprise, inspires people to make progress, pioneers and innovates, and always strives for the first class. Learning "culture" can not only improve our ability to "do things", but also increase our ability to "treat people".

Improving the level of "dealing with people" can not only help our career, but also enrich our life.

Learning culture will help us communicate with each other, improve our overall quality, and fully mobilize everyone's enthusiasm and creativity. Let us grow happily at work and realize our self-worth while achieving corporate goals.

1. Paraphraes to brand

"Wolf" combines wisdom, cleverness and unity. It is extremely hard-working, tenacious and persistent, and constantly strives for the brand. A group animal that strives for survival, the __ trademark graphic is a wolf running forward, with its head erect and its tail erect, and its four legs standing tall to express the company's entrepreneurs' courage to break through tradition and their unique personality. Stretch image. It is streamlined as a whole, full of dynamics, giving people a feeling of forging ahead, symbolizing the enterprise's continuous pioneering struggle spirit, with the special words "SEPTWOLVES" in English and "__" in Chinese. It symbolizes the company's future-oriented business style and corporate cohesion as a united whole; dark green is the standard color of the company, symbolizing youth, vitality, and nurturing vitality.

2. Brand Evolution

The “__” brand was founded in the late 1980s. It is a brand carefully designed by seven young overseas Chinese family members who are determined to create a famous Chinese clothing brand. : According to the customs of southern Fujian, "seven" is an auspicious number representing life, vitality and victory. It not only represents a group composed of strivers, but also contains the brand's appeal object, and reflects the unswerving entrepreneurship of young entrepreneurial groups. Spirit. In 1993, the company fully introduced the CIS corporate identification system to reshape and enhance the corporate image. The __ trademark was changed from the original Wolang to the running wolf about to be exhaled, and the English name "SEPTWOLVES" was renamed, with the connotation of "__" ; combined, a highly personalized brand was born.

3. Culture meaning to brand

“__”The appeal of the product is to men who are struggling, and it conveys the vicissitudes of life experienced by men who are struggling. , that unique charm of maturity is fully expressed through the products. "__" takes "advocating men's ethnic culture" as its mission, connecting fashion culture with men's spirit, and will tell more and more exciting entrepreneurial stories based on this theme.

IV. Overview of the corporate culture model:

●Shape corporate culture with an elite team ●Cultivation of outstanding employees with corporate culture

●Sustainable brand management with outstanding employees ●Promote industrial development with quality management

●Pursue corporate benefits with industrial development●Gather outstanding talents with corporate benefits

V. __Corporate Culture Declaration

We We will always walk side by side with a passionate, young and kind heart. Our team has the same vision and goals, beliefs and pursuits. The same desire for ideals and a better life makes us care for and inspire each other. ***Grow together. Integrity, truth-seeking, professionalism and dedication, our beliefs will never change. In this wolf home, we accept the nourishment and reshaping of corporate culture, which gives us new concepts and new ideals. No matter where we are, we will thrive with it.

1. We follow the natural laws of life, always reject inferiority and narrow-mindedness, and always be full of energy and confidence, because we firmly believe that being broad-minded and proactive will keep us young forever. We resist giving up our ideals and Giving up passion ages the soul.

2. We regard career as the pillar of life. We respect the fruits of labor and abandon laziness and hedonism. We always take pleasure in work and take pride in dedication because we firmly believe that labor and progress are the key to success. The only way to achieve happiness and wealth.

3. We accept new things and create new things, and oppose mechanical and monotonous cloning. We believe that wisdom and youth, inspiration and personality are the source of career innovation. We reject mediocrity, we create fashion and trends, and always Maintain your unique charm.

4. We pursue long-term goals and believe in time-honored investment concepts. We despise deceitful promises and speculation that violate our values, and we will always reject short-term interests because we are convinced that greed and quick success will destroy the foundation of our career success. , leading us to failure.

5. We will always adhere to the principle of sharing, put an end to self-centered greed and egalitarianism that violates the principle of labor distribution, and always believe in the labor value concept of no pain, no gain.

6. We unite and love each other to inspire progress. We advocate individual heroism, but we pay more attention to the development of team spirit. Because we understand that the majesty of the sea is due to the integration of the tiny forces of countless water droplets.

7. We regard the enterprise as our home, dealers and employees as "partners", and regard the growth and harvest of our partners as our responsibility and pride: we treat each other sincerely, regardless of wind and rain. **, we regard establishing a complete and excellent welfare system and a beautiful ideal home as our honor and goal, because we always adhere to the people-oriented business policy.

8. We advocate self-discipline and pay more attention to management. We firmly believe that only under scientific and effective coordinated management can individual abilities learn from each other and make the team gain extraordinary overall strength.

9. We firmly believe in equality, advocate mutual assistance, and oppose the old concepts of nobility and employment, because we know that only co-creation and mutual sharing can bring about the growth and prosperity of the team and the cause.

10. We long for applause and flowers, we need stages and lights, but we respect even more the heroes behind the scenes who devote themselves silently, because we understand that no matter what position we hold, as long as we go all out, we should be praised. and return.

11. We always respect and love our customers when we drink water, and we will always respect and love our customers, treat them as friends and brothers, and provide the most perfect service with a grateful heart, because our customers are our The pillars and sources of career success.

12. We regard quality as the basis of survival, and we pursue and create high-quality life: we create a superior and comfortable hardware environment, and pay more attention to supplementing and improving spiritual nutrients. We use our own behaviors to point out Spread civilization to society bit by bit.

13. We love the environment and respect nature. We advocate civilization and cherish resources. We hate waste and squandering because we understand that resources are the common wealth of mankind.

Any trampling on resources and the environment is a crime against humanity.

6. Business philosophy

Integrity, truth-seeking, professionalism and dedication

Integrity:

①Integrity is the value that guides us, in addition to Doing things right, and always doing the right thing, is not just the legal thing.

②The trust established by integrity within the company is the core value of mutual trust that we cherish. Employees trust the company, dare to innovate and take risks, dare to take responsibility, and dare to set ambitious performance goals.

③The society’s expectation of the company is trust, and what we give back to the society must be integrity. Without integrity, there can be no sustainable operation.

Realism:

①Reality has three meanings. The first level emphasizes respect for objective facts, which is methodology; the second level emphasizes an exploratory spirit and pragmatic style; the third level emphasizes a spirit of exploration and a pragmatic style; The first layer emphasizes a grasp of laws, rules, approaches, and methods.

② Everything should be based on reality, not too high-spirited, but keep a close eye on ambitious goals, be down-to-earth, be brave enough to make breakthroughs, be unique, move forward courageously, and be realistic is the spiritual cornerstone of the continuous development of xx's career.

③__ Pay attention to being a down-to-earth person, doing things down-to-earth, step by step, and rejecting the bad style of cheating and being too ambitious

Dedication:

① Dedication" is Encourage the spirit of dedication to the cause. This kind of dedication is essentially the continuation of the spirit of "endless endeavor";

②Pursue higher work goals, have the courage to assume work responsibilities, and master better Work skills and cultivate a down-to-earth and diligent work style.

③Dedication is a positive attitude towards life. Dedicated and enthusiastic, perseverant, respecting the career he is engaged in, focusing on his career, and doing everything possible to do his job well.

Dedication:

① Be dedicated and never look back. For the goal of a happy life for family, friends, team, and society, work together with your peers, trust others, and be sincere to each other, and work tirelessly.

②Use unremitting efforts to win the respect of customers and dedicate the most fashionable and tasteful clothing to customers.

7. Entrepreneurial spirit:

Challenge life and never look back

[Note]

①Challenge is the cradle of success. If there are no challenges in life, although it is real, it lacks some splendor; although it is stable, life will invisibly greatly reduce the opportunities for training.

②Challenge breeds excitement. Only by constantly challenging ourselves, new highlights will continue to appear; only by constantly facing challenges, new motivation will continue to burst out.

③Challenges must have risks. The philosophy of life tells us: Failure is a useful training for life, and it is also a necessary process for a person to grow.

④Challenges always come from life. Spiritually, the challenge is to move forward courageously, never give up, and constantly inspire people to make progress; in learning, the challenge is to work hard and enterprising, reduce ignorance, and constantly improve oneself; in work, the challenge is to overcome difficulties, defeat oneself, and always keep improving. If you are not satisfied, always strive to do better! This will continuously add luster to your life, dig out the essence of life, and pave the way to success.

⑤A challenge is actually a fortune. Only by accepting challenges and constantly pursuing can you have a fulfilling life and experience the beauty of life.

8. Business Guide: Customer-oriented, persistent pursuit of customer satisfaction

__Always take CS (Customer Satisfaction. Customer Satisfaction) as the purpose, work together with an international outlook, fashion Take action based on the concept and innovate customers’ lives with taste. Achieve customer satisfaction and create more value for customers. Customer orientation should become a kind of consciousness, rooted in the hearts of every employee, and form an atmosphere of thinking about customers at all times throughout the enterprise. Being employee-oriented encourages enterprises to treat employees with the same attitude as they treat customers. By valuing and affirming the value and importance of employees, they can satisfy employees and thereby achieve customer satisfaction.

9. Customer Value Chain Management (BVCM)

We are always understanding what the customer’s needs are? Then we think about what kind of goods and services should be provided to the customer? To provide consumers with The clear value of the operator, customer-centered value chain management, create lifetime value (Life Time Value) for customers.

10. Corporate core values ??

1) Interaction with Wolf Culture The connotation of Langchuang brand is integrated.

2) Integrate new store values ??with international standards.

3) Customer satisfaction service that keeps pace with the trend

11. Wolf’s ten philosophies of life

1. Eat hard and endure hardships: wolves will not do it for the so-called dignity When you are weak, you attack something stronger than yourself;

2. Wolves unite: If wolves have to face something stronger than themselves, they will attack in groups;

3 , Self-knowledge: The wolf also wants to be the king of beasts, but the wolf knows that he is a wolf, not a tiger;

4. Going with the flow: The wolf knows how to use the minimum cost to obtain the maximum reward;

5. Advance together and retreat together: Although wolves usually move alone, wolves are the most united animals. You will not find that one wolf escapes alone when its companion is injured.

6. The appearance is the same: the wolf also wants to be a kind animal, but the wolf also knows that its stomach can only digest meat, so the only thing the wolf can do is to eat every prey cleanly. However, some animals that think they are kind always do things that are not "too kind" in hotels and restaurants;

7. Know the enemy: The wolf respects every opponent, and the wolf treats every opponent with respect. Before attacking, they will understand the opponent and will not underestimate it, so the wolf rarely makes mistakes in its attacks;

8. Wolves also love: the male wolf will always protect the female wolf after she becomes pregnant. Until the little wolf has the ability to be independent. Unlike some animals that claim to be "the only ones with feelings", they spend their time living and drinking outside after their wives become pregnant. That’s why Lang Heng is dissatisfied with people calling those who don’t love him wolf-hearted and dog-lunged! Because it’s unfair!!!

9. Teach the wolf to fish: The wolf will resolutely leave the wolf when the wolf is independent, because The wolf knows that if he cannot become a wolf, he must become a sheep.

10. Freedom is precious: wolves will not ignore their dignity and wag their tails at their masters just for the sake of food. Because wolves know that they must not be arrogant, but they must not be arrogant, so wolves will sometimes hum songs of freedom independently!

12. Wolf culture (the law of the jungle - the culture of the strong)

Ⅰ The weak eat the strong. Survival of the fittest is the eternal law of nature's competition for survival. In the 21st century, national boundaries have been removed, and competition in human society has become more intense. Success or failure is judged by heroes, and there is no excuse for failure. If you are a member of the wolf clan, please remember: BE STRONG Be the strong one!

Ⅱ“To be honest, I like wolves. This world is very realistic. To survive, one must be better able to adapt to the environment than others. It's not okay to respond a little slower. I like to think like a wolf. Sometimes I have to be calm and sometimes I want to vent myself. From another perspective, failure and setbacks are also wealth. As long as you stick to your goals like a wolf, believe in yourself and your partners, nothing is impossible. Sometimes, I think that the city is a forest, and I am a wolf in the forest. ”. . . . .

Thirteen. __’s quality commitment:

I am responsible for what I do, I guarantee what I say, listen to customers’ opinions with an open mind, handle customer complaints seriously, and implement PDCA management Cyclically and continuously improve the quality assurance system.

Fourteen. __’s marketing concept:

What we sell is not only a product, but a way of life and integrity values.

15. Management philosophy:

Talent is the foundation, culture is the soul, fashion is the root, and society is the source.

Sixteen. __’s business objectives:

Standardized management, chained product series,

High-quality market, internationalized production automation

Seventeen. Corporate purpose:

Create value for society, create profits for shareholders, and provide growth space for employees.

18. __’s talent concept:

Morality, talent, ability, hard work; the ability to learn, the ability to win work results, and the ability to influence others.

19. __ Office culture:

Jing (quiet), Jin (vigorous), Jing (clean)

20. __Corporate culture Slogan

1. If you have virtue but not talent, your talent will be used; if you have talent but no virtue, your talent will be difficult to use;

2. Encourage innovation and tolerate failed attempts;

3. There are no customers who cannot escape, only companies that do not work hard enough;

4. Return to customers and listen to their needs;

5. Harming customers is harming yourself. , Respecting customers means respecting yourself;

6. Take good care of your customers and take care of your employees, then the market will take extra care of you

7. The Creator gave us two Ears and a mouth. Therefore, what we can hear is twice what we say;

8. Use body language to express, use results to speak, and use data to confirm;

9. Happy life , Happy work;

10. Change everything you can change and accept everything you cannot accept.

11. The genius of improvement and creation is cultivated from interest

12. Without improvement, there is no progress, and without creation, there is no renewal

13 , It is the most economical to do things right at once

14. Birds must not leave any mess in the place where they stayed before flying

15. I am successful because I am determined to Never hesitate to succeed

16. The company values ??personal responsibility and promotes ableism

17. Good ideas are worth a dozen, but what is truly priceless is the ability to realize them.

18. Please pay attention to transmitting the right information to the right people at the right time, and we can exert great team power

19. Only half a beat Knowledge is power, only knowledge that is not shared is money.

20. Only broken eggs can stand up, and only by growing the wings of imagination can people fly into the sky.

21. In the dictionary of the wolf clan, there are never two words "failure" and "giving up". Failure is not an excuse to fall, nor a reason to give up. Failure is just a state of mind. A truly successful person, after overcoming one setback after another, suddenly finds that he is at the doorstep of success.

22. Mentality is a state of mind, and it is also a kind of destiny. Because the wolves have a tough and fighting mentality, they always maintain high energy.

23. The wolves know deeply that the only constant in the world is "change". The cowardly people are afraid of this, and the fickle people are happy about this - because, at this moment of change, the world is already theirs.

The above is the clothing company corporate culture I provided for everyone. I hope you will like it!

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