What kind of culture do pharmacies need?

case 1: recently, vice manager Zhang is worried, and the boss has repeatedly stressed the need to build the corporate culture of pharmacies. But, what the hell? Last time, I held a skill contest for employees, and recently I took some employees for a spring outing. What's going on this time? After thinking for a long time, Deputy Manager Zhang decided to hold a cultural performance in the company for employees to sign up for. Literature and art and culture are very close. Case 2: In order to build its own corporate culture, a pharmacy has spent money to make a lot of publicity slogans to hang on the wall, such as "Care for others, sell medicine with conscience", "Spend the least money, provide the best service" and "Collect the best medicine in the world and cure all diseases in the world", which not only beautifies the store environment, but also can be used to educate employees. Pharmacy culture is the value of pharmacies. In recent years, corporate culture has become popular in many pharmacies and attracted more and more attention. However, what exactly is corporate culture? What kind of corporate culture should pharmacies establish? These problems have also been puzzling the managers of many pharmacies. Undeniably, posting propaganda slogans and organizing employees to participate in activities play a certain role in enriching employees' amateur cultural life and enhancing the cohesion of enterprises. However, if the corporate culture is equated with cultural performances, skill competitions or regular newspaper publishing, it is a misunderstanding of the corporate culture. There is no denying the role of the above activities in the pharmacy culture, but these are just an external display of the pharmacy culture, and the real pharmacy culture is the values of the pharmacy. Pharmacy is an enterprise, and the enterprise is a profit-making organization. The pharmacy culture should definitely take the guarantee of profit promotion as the starting point. Therefore, the corporate culture of pharmacies is a kind of value of pharmacies, including the way of thinking derived from this value, as well as the rules and regulations formulated under this way of thinking and the behavior guide of all employees. The only criterion for customers to evaluate pharmacies is feeling, which is a feeling about the management concept and employee behavior of pharmacies. This feeling is different from the standard of pharmacy. The so-called standard is a kind of * * * thing (such as GSP certification of pharmacies). Meeting certain standards can only be said to have reached the passing line, which is only the minimum requirement. If you want to be superior, you must show your personality beyond the standard. However, the prominence of personality must rely on or be rooted in the pharmacy culture, and the pharmacy personality derived from the pharmacy culture is not easy to be imitated by other pharmacies. Harmonious corporate culture should be people-oriented. In the fierce market competition, drug prices can be followed up, management systems can be imitated, and only pharmacy culture can't be imitated. Just like KFC and Starbucks, roast chicken and fragrant coffee can be made at any store, but what can't be done is the culture of KFC and Starbucks. Many fast food restaurants also make roast chicken and fragrant coffee. Even if they do it for more than ten years, they will not become KFC or Starbucks. This is the reason. The values of pharmacies must be reflected in the behavior of all employees, and the core of drugstore culture is how to shape the service concept of employees and subtly integrate it into daily work. As a manager, the first thing to manage employees is how to treat them. The premise of building a harmonious society is to emphasize people-oriented, so a harmonious corporate culture should also be people-oriented. Starbucks is successful because its corporate culture advocates an equal and happy team atmosphere. The slogan of Starbucks is: "The company should make employees happy, because employees are happy, customers will be happy, and customers will become repeat customers when they are happy, and business popularity will flourish. In this way, shareholders will be happy. " In a pharmacy, employees are the most precious wealth. When employees' wisdom and ability are affirmed and their work is trusted, they can constantly build up their self-confidence and be proud of working in such a pharmacy. This pride is reflected in real happiness. Moreover, this kind of happiness will infect customers, so that they can not only feel respected, but also feel the consumption pleasure brought by pharmacies. The construction of pharmacy culture is a long-term and lasting work. Howard schultz, the founder of Starbucks, said: "The success of Starbucks or any brand is not a one-time grant of titles and titles, it must be maintained and maintained with daily efforts." Any quick success and instant benefit is undesirable.