I sent 12 boxes by SF Express, but they were thrown into the garbage. What about the service that Wang Wei said?

In 2003, Wang Wei, who was in high spirits, turned his attention to high-end express delivery when he signed five planes of Changjiang Express Airlines. At that time, SF Express gradually became a quick and good endorsement in the hearts of the people.

However, Wang Wei never imagined that SF, which once endorsed high-end express delivery, was sent to the garbage station by 12 box express delivery and nailed to the front sword wave mouth.

What happened to SF, which once stood on the top of express delivery? In the face of the encirclement and suppression of many express delivery such as polar rabbits, can Wei still lead SF to stand out?

197 1 year, Wang Wei was born in a Kochi family in Shanghai. His father is a Russian translator and his mother is a university teacher. Wang Wei, who should have received an excellent education, ushered in a turning point at 1978.

At that time, the spring breeze of reform and opening up had blown all over the earth. Wang Wei's parents took Wang Wei to settle in Hong Kong. Since their parents' academic qualifications were not recognized in Hong Kong, Wang Wei's family had to start living in poverty, and even Wang Wei had to graduate from high school, give up his studies and work in a printing and dyeing factory.

At that time, in order to save costs, Hong Kong moved a large number of factories to the Pearl River Delta and other places, and only opened stores in Hong Kong, so many factories would find someone to send samples to Hong Kong at the dock. These people are called "parallel imports".

Wang Wei is one of those "parallel imports". The increasing business volume made Wang Wei interested in this low-end business at that time.

1993, with 65,438+ten thousand yuan raised by his father, Wang Wei and his friends registered SF Express Company in Shunde, Guangdong, and officially entered the express delivery industry.

At the beginning of its establishment, SF Express, contrary to the current high-end strategy, relied on the low-price strategy to quickly seize most of its competitors' business at a price nearly half lower than that of its peers. In just a few years, it monopolized 70% of the land freight from Guangdong to Hong Kong.

Wei Wang, who tasted the sweetness, quickly launched the joining mode to seize the foreign market.

However, due to the imperfect joining mode at that time, some SF franchisees engaged in private work without authorization. What's more, they solicit business by themselves and want to be "landlords". If it is not solved as soon as possible, SF, a golden signboard that has been difficult to get up, will return to the dust.

1999, Wei Wang began a drastic reform of franchisees, giving franchisees two choices, either taking money and leaving or staying as managers.

Breaking people's money, such as killing parents. At that time, some franchisees even threatened to buy Wang Wei's life by illegal means. After overcoming various difficulties, Wei Wang finally completed the reshuffle of franchisees in 2002.

When SARS hit in 2003, the civil aviation business was once at a standstill. Wang Wei seized the opportunity and rented five Boeing 737 freighters from Changjiang Express at a low price, becoming the first local express delivery company in China.

After the barbaric development entered the golden age, SF, under the leadership of Wang Wei, determined the high-end positioning and gradually became the first domestic express delivery.

Since then, SF has begun a difficult exploration period.

SF Business Circle, SF You Xuan, all lost. Even in recent years, it seems that even their basic express delivery business has problems.

Recently, the news of netizen "Wang Demi" caused a sensation.

Half a month ago, "Wang Demi" sent all the belongings of the 18 North Ticket by SF, totaling 12 boxes. As a result, things were inexplicably sent to the garbage dump, and eight boxes rescued were mixed with shredded paper garbage, and the remaining four boxes were missing.

Although "Wang Demi" contacted SF Customer Service after a complaint, in the end, he was only willing to pay 2000 yuan.

After repeated unsuccessful communication, "Wang Demi" posted the matter on the self-media platform and began a long and difficult road to safeguarding rights.

Coincidentally, after the black cat inquired, there were many complaints about SF.

Some netizens said that SF sent the wrong address and no one paid attention;

SF will not compensate for suspicious package transfer and damage;

Some netizens clearly insured the price, but did not pay according to the insured amount.

Mr. Wang spent 6400 yuan on a pair of sports shoes with a market value of 7400 yuan. As a result, the merchant sent SF, and the shoe box was soaked in water. He sent it to a shopping platform himself, which was damaged twice by SF, and it was completely impossible to trade.

It was damaged twice, once by SF Express in 500 yuan and once by 700 yuan. Mr. Wang, who wanted to make a fortune through the transaction, finally lost a sum because of the express delivery problem.

SF, which has always been known for its high-quality service and high-end express delivery, has made many onlookers feel chilling in the days of "handling".

It is not uncommon for express delivery to lose parts, and it is difficult to eliminate the express delivery industry in the future. However, it is difficult for SF to clarify its dereliction of duty in the loss of parts. The staff should have a correct attitude and solve this matter reasonably, but in these two incidents, it seems that they have not reached the level of satisfying users.

What makes netizens feel chilling is the common insurance "overlord clause".

On the black cat platform, it is not uncommon for SF to pay only part of the insured price.

Insured price 12000, compensation of 500. Netizens have vomited, and the express delivery insured "guaranteed a loneliness."

These user feedbacks seem to be incompatible with the high-end services that Wei Wang has maintained before.

202 1 seems to be the inverse period of SF.

In terms of performance, in the first quarter of February1,SF Express expected a loss of 9 to 1 1 billion, the first quarterly loss since listing;

In terms of business, SF Express listed in Hong Kong in the same city, but it has never made a profit since its establishment, and even has a "record" of a loss of 970 million in 15 months;

In terms of competition, the once polar rabbit express returned to the "old business" and once again set off a price war. After that, three links and one arrival.

Even the share price almost halved last month.

This made Wei Wang apologize at the shareholders' meeting: "First of all, I apologize to the shareholders. I really think the first quarter was badly run. In management, I was negligent. "

"Poor management" made SF miss the good opportunity of e-commerce shuttle bus. Under the pressure of Ali, JD.COM and Pinduoduo, SF is still in a development dilemma.

The rise of Pinduoduo 20 18 has promoted the express delivery business in the sinking market.

According to the statistics of the State Post Bureau, the growth rate of express delivery business in the sinking market is obviously faster than that in first-and second-tier cities, and the penetration rate of SF in these places is obviously insufficient.

The data shows that the market share of "three links and one access" is rising. Even Jingdong Logistics, the "good brother" who supported SF Express to leave the rookie before, has been on the right track, and only SF Express is standing still.

In March of this year, after the price war started by Extreme Rabbit Express, SF also ushered in the highest loss in a single quarter.

What's more, SF's own business has also encountered a crisis. In the past, the labels of "high-end", "rest assured" and "good service" have been faltering in constant problems.

At this time, Wang Wei will be burned for a while.

Under the double pressure of "internal worry" and "foreign invasion", I am afraid that Wang Wei will fall into the dilemma of "cutting franchisees" as before, and this time, there is not much time left for SF.

Author: Ming and Qing Dynasties