The secret to successfully operating a convenience store investment and operation?

Walking in urban communities and rural market towns, small supermarkets will inadvertently break into your sight. They not only facilitate people's lives, but also bring considerable income to shop owners, making them the entrepreneurial choice of many friends. In this issue of "Gold Medal Store Guide", let us pay attention to the store design skills of small supermarkets.

Small supermarkets are retail stores with an operating area of ??less than 100 square meters that sell popular products such as cigarettes, wine, and daily necessities in an open-shelf format. Compared with large supermarkets, small supermarkets have the characteristics of small footprint, less investment, and fewer management personnel, making it easier for ordinary investors to start a business. Next, let us take stock of the store design skills of small supermarkets.

Door design The door design of a small supermarket is similar to that of a grocery store. Both require simplicity, elegance, eye-catching beauty.

First of all, there must be a beautiful and elegant signboard to attract the attention of customers and leave a deep impression on people. Secondly, the store name on the signboard should reflect the positioning and characteristics of the small supermarket. For example, a small supermarket opened in a residential area can use the name of the community or the owner's name as the store name, which is not only convenient for memory, but also gives customers a sense of intimacy. The window is a good "prop" for displaying goods and attracting customers. If conditions permit, two glass windows can be designed on both sides of the door of a small store to carefully display the recommended products of the month and week to attract customers to stop, watch and purchase.

Interior decoration The interior decoration of small supermarkets should be practical, simple and elegant. The color tone of the walls and ceiling is mainly simple and bright white; the floor can be paved with moisture-proof, anti-slip, durable ceramic tiles.

When carrying out interior decoration, issues such as fire prevention and theft prevention should be considered. For this reason, fireproof materials should be used during decoration, and walls and ceilings should not be decorated too much; circuits should be designed and modified by professional technicians, and wires and power plugs should be high-power, high-quality products produced by regular manufacturers; Fire exits should be equipped with necessary fire fighting equipment such as fire hydrants and fire extinguishers; the entrance and exit of the store should be set larger to ensure smooth flow; anti-theft nets should be installed on windows, and anti-theft doors or rolling shutter doors should be installed outside warehouse doors and store doors. Increase the safety factor.

Shelf design Small supermarkets can choose steel shelves that are currently sold in markets everywhere. This kind of shelf generally costs about 200 yuan per section. Each section has 5 layers, is about 0.9 meters long, and is about 1.6 meters high. Store owners can purchase shelves and combine them according to the store area. Installing uniformly configured ends on each row of shelves (the portion of shelves facing the aisle at both ends of the entire row of shelves, as shown in Figure 1) can make the shelves look more beautiful and increase the display area. In order to coordinate the overall style of the small supermarket, the shelves should be matched as much as possible.

When placing shelves, you can first place them in three rows close to the three walls of the store to make them appear in the shape of a "door", and then place 3 to 6 rows according to the space of the store to make them appear organized. Sequential vertical arrangement. The shelves are about 1.5 meters apart. The ends of the shelves are placed at the outermost end of the store door, and the ends and the vertical shelves form a complementary "T" shape. The end should be about 2 meters away from the store door, leaving space for the piles (the piles of goods in the main aisle, usually on sale).

When designing the placement of shelves, you must consciously use shelves to display products in zones. Small supermarkets can generally be divided into functional areas such as condiments, non-staple foods, daily necessities, tobacco, wine, and tea according to the types of goods. When zoning, pay attention to placing the shelves displaying best-selling products closer to the store entrance. The shopping channels between shelves should be smooth, so as not to make customers feel crowded, and to ensure that customers can easily purchase goods.

Key points of product display

There are also certain skills in placing products in small supermarkets. Just like the requirements for the placement of goods in grocery stores, the goods in small supermarkets must also be placed regularly, with overall beauty, and coordinated colors and shapes. Specifically, you should pay attention to the following points when displaying goods:

The goods are easy to see and easy to pick up

The so-called visibility means that it is convenient for customers to see the goods. Most of the products in small supermarkets are displayed on various shelves. Generally speaking, based on people's horizontal line of sight, the range from 10 degrees above the horizontal line of sight to 20 degrees below the horizontal line of sight is the easy-to-see area, and it is best to place products within this range. The so-called easy access means that the displayed products should be easy for customers to touch and pick up, so the shelves should not be too high.

It should be noted that the products displayed on the top shelves of small supermarkets should be easily accessible to adults, and the shelves for children's toys should be appropriately lower to ensure that the products are within the eyesight of children.

Display according to the characteristics of the products

The characteristics of the products are different, and the display locations are also different. The top and bottom floors of the shelves are places where it is more difficult for people to view and pick up the products. Therefore, the top and bottom floors of the shelves should display products with low gross profit margins, slow sales, and large outer packaging. The top layer can display lighter weight and non-fragile products, such as large-packaged nutritional products, while the bottom layer can display heavier and inconvenient products, such as large-bottle packaged drinks. On the shelves that are parallel to the eyes of most customers, some best-selling products and featured products can be displayed to facilitate customers' purchase.

On the same shelf, things placed on the outside of the shelf must be easier to reach than things placed on the inside. In order to make the goods inside easy to access, a common method is to set up hierarchical shelves. If there is enough space, the goods at the back can also be stacked neatly.

Categorized display and coordination

Displaying products in categories can make them clear at a glance. When placing products, strive to have consistent orientation, coordinated color matching, and place them in categories as much as possible. Slow-selling products can be matched with hot-selling products without affecting the aesthetics to drive sales.

Clear prices and timely replenishment

The sales method of small supermarkets is open shelves and self-selection, and price tags must be clear and clear. Some products sell quickly, which requires timely replenishment to prevent best-selling products from "disappearing" from the shelves and customers not being able to find the products they want.

The location is relatively fixed

Small supermarkets generally have a relatively fixed customer base. For this group of customers, fixed placement of goods can facilitate their shopping.

However, due to factors such as supply conditions and seasonal changes, it is often difficult to maintain the display position of goods unchanged for a long time. At this time, try to keep the zoning of the same type of goods stable. Once there is a major change in the division of goods, signage can be set up in the store to explain to customers.

Vivid display

Ordinary product display methods are often bland. If you use your brain to display products vividly, you can attract customers' attention and promote sales. In addition, clever use of some auxiliary tools can make the product display more three-dimensional and vivid, making the store more personalized.

Checkout counter settings

The cashier counter is generally located near the entrance of the store. The color can be bright and eye-catching to attract customers' attention. Some best-selling, high-margin small items can be placed next to the cashier, and customers can browse these items while waiting for checkout.

If the store space is small, the cigarette counter can be set up at the entrance of the store and combined with the cashier, which not only facilitates the store owner to pick up the goods, but also attracts the attention of customers and makes it convenient for cigarette consumers to purchase cigarettes. At present, most small supermarkets only accept cash when checking out, but now many residents like to use credit cards and bank cards to check out, so qualified stores can purchase mobile "POS" machines to speed up checkout and provide convenience to customers.