Shocked! This state-owned enterprise actually did these things for its fans!

"If you want to know why Lantu is said to be a user-oriented technology company?

Buy a Lantu or attend a Lantu User Night and you will understand."

My close friend is not far away, and I can talk about the misty pictures thousands of miles away.

On October 16, 2021, on the "Zhiyin" cruise ship in Wuhan, Lantu held the first VOYAH NIGHT Lantu User Night, which was a grand party for Lantu car owners.

This is my first time to participate in Lantu’s user activities, and it is also my first time to experience Lantu’s “gentle offensive” against users at close range.

I think that today’s Lantu can no longer be described with such a simple word as “Rookie of the State-owned Enterprises”. After this Lantu User Night, I think Lantu is too “surprising”.

The nearly two-hour event had only one protagonist: Lantu user. ?

1. The real protagonist of this show is the user

In the car brand event I participated in, a press conference, the protagonists were almost all new products, partners, and dealers Businessmen or business leaders.

There is a high probability that other than Weilai, no traditional OEM will conduct such a user event.

For traditional automobile manufacturers who are state-owned enterprises, this is highly likely to be impossible. But Lantu made it possible.

This new brand seems to have a natural charm, which makes the entire Lantu team cherish each other. As Zhu Yanfeng said, Lantu has a "spiritual culture" where employees find their soulmates. They have "close friends" with their products, "close friends" with their technology, and "close friends" with them at work.

Zhu Yanfeng said that this "friendship culture" should continue to the relationship with users.

Of course, it has become common sense in almost the entire industry to have user-oriented thinking when building cars. But most people talk about it, but there are still a few who actually practice it like Lan Tu.

Lantu, a new species, is indeed a bit exciting.

For example, Lantu car owners came to Wuhan from all directions to gather on the "Zhiyinhao" large-scale immersive melodrama cruise ship and feel the warmth of the evening breeze on the riverside. Starting from the entrance to the outfield, the atmosphere of Lantu User Night is like a concert.

Voyah?lounge and FREE journey are filled with light signs. Users are happily taking photos, recording videos, and chatting with each other, as close as a family.

Moreover, many of them know each other and are very familiar with Lantu’s executives. When randomly interviewing an on-site user, he even told me excitedly, “I arrived at the airport today. , it was the senior executives of Lantu Automobile who came to pick me up and gave a lot of opinions along the way. They were all very sincere."

For example, Xue Zhaofeng, a well-known economist and a good friend of Lantu Automobile. Professors appeared to help, and discussed with Lantu users the travel life under the convergence of new economy, new intelligence, new electric and other industries; soul singer Liang Bo sang for Lantu users at night, and sang "Boy" with infinite emotions, and his exquisite The performance skills also made the users on the scene extremely addicted.

What is even more surprising is that slogans exclusive to Lantu users appeared in the light show. At the Wanda Center, their goal of giving Lantu to the most "picky" car owners is to make the "barks" unable to express their opinions. That "pickiness" comes from the deepest love for the Lantu brand; in the Greenland Center , they printed Zhang Yuhan’s slogan for the car owner, thank you, Amway Lantu, which is better than ours, thanking the car owner for their recognition and support of the Lantu automobile brand; at Fuxing Huiyu, they took a taxi for a couple Xu Mingamp ; Ma Enli, companionship for life, worry-free life. The title of Lantu wishes the two of them a happy life, and they go hand in hand with Lantu Auto; in Century Jiangshang, they took a taxi for Dr. Tu Yaoran, the most beautiful retrograde man, Wuhan and Lantu Thank you for your slogan, and thank you Dr. Tu for your brave retrograde during the epidemic and for bringing the care of doctors to Wuhan.

The cross-strait light show came on, and Lantu user C made his debut. This is the first time I have seen such a confession from a beloved fan.

The lovely car owners also prepared a program to show off their singing skills by performing live songs such as "Broad Sea and Sky" and "Blue Lotus" for Lan's friends.

Every user story constitutes Lantu’s user values, which is a culture of mutual understanding, respect, support, and mutual progress.

The moment the song matched the sound of the wind, I thought Lan Tu stood still. Perhaps the future is still full of uncertainty, but this uncertainty will become less and less as time goes by and as the number of Lantu users increases.

I think that one day in the future, when Lantu’s delivery exceeds 10,000 yuan, in addition to the product itself, what is more important is the increasing number of lovely Lantu users and the persistent Lantu people. Qualities of entrepreneurship and innovation.

This power of mutual innovation and mutual cooperation with users will definitely support Lantu to move forward, go further, and run faster.

2. Nuannan means I will tell you all my future plans

In September 2021, Lantu’s first complete delivery month, it achieved the delivery of 908 units. Good results, a month-on-month increase of 122.

The continued growth in delivery numbers is indeed a very good market signal.

This indicates that Lan Tu is starting to really speed up his run.

In this event, Lantu Automobile CEO Lu Fang explained in detail several important service rights.

As we all know, with the advancement of battery technology, the cruising range of many vehicles has reached more than 800 kilometers or even longer. Therefore, in essence, "range anxiety" is more about "energy replenishment anxiety" stemming from "where to recharge when the battery is out?", "where to recharge is cheap?", "where to recharge without queuing?"

According to reports, in order to solve the charging problems that trouble users and focus on the various charging needs that users will encounter in daily commuting, intercity travel and emergency situations, Lantu has built itself and cooperated with third parties. A variety of ways to create a six-in-one charging service matrix VOYAH POWER covering exclusive private pile charging, public electric pile charging, Lantu outlet charging, destination charging, one-click power-up, portable electric gun charging, etc. Satisfy 98% of consumers’ travel energy replenishment scenarios.

At the same time, Lantu FREE users can enjoy 800 kilowatt-hours of free electricity every month, whether they use public charging piles or private charging piles, and enjoy free charging for one year. If converted according to comprehensive working conditions, it can travel more than 3,000 kilometers and save 20,000 yuan a year in fuel costs.

Moreover, Lantu is currently developing its own 800V high-voltage platform and super-fast charging technology, which can achieve a battery life of 400KM in 10 minutes of charging. It is expected to become the first Chinese high-end electric brand to mass-produce 800V high-voltage super-fast charging. It can be said that this stable brand has taken a very solid step in planning for the future.

Of the service rights announced on-site, the latest OTA upgrade is the most concerned and popular among users, because every OTA upgrade embodies users’ complaints, expectations, and even laughter and tears. Zhu Yanfeng said, “As car life designers and developers, as well as practitioners and experiencers, we know that everyone’s suggestions are the direction of our efforts.” It is also based on the needs and pain points of users, this user night, Lan Figure officially released its first OTA plan.

“At the end of the year, we will conduct the first OTA of vehicle functions: At that time, the karaoke function that everyone has been looking forward to will be online, and functions such as vehicle failure predictive maintenance will also be added. At the same time, we will also provide many functions for The operation and experience have been optimized, and our cars will be smarter. There are nearly 50 OTA contents this time. I hope everyone will use and experience them more after OTA. Don’t forget about the good and bad things.” Lu Fang introduced.

Here is a detailed example. Lantu FREE has developed the VOYAH Care cockpit mode exclusively for children, which supports the automatic identification of children by the camera in the car, and can realize the automatic locking of the child lock, allowing parents sitting in the driver's seat to have a clearer understanding of their children's status.

The reason why there is this kind of design that just solves the user's pain points is because Lantu allows users to participate in the design of the vehicle in its most primitive and incomplete state.

In the past two years or so, Lantu's user partners have put forward a lot of opinions and suggestions on vehicle improvement, and Lantu has fulfilled most of the needs.

Lantu also builds an interactive community for them to share resources and achieve growth together with users. Obviously, Lantu has understood the full connotation of user thinking.

In fact, many people often use the word "user", but they are still limited to the traditional "closed innovation" within the car company system, while Lantu is truly open.

3. Encountering the Home Era

There are always people who feel that making new energy vehicles has nothing to do with traditional car manufacturing in the past. After all, everyone is doing things beyond experience, no matter how many Traditional car companies with deep accumulation will inevitably stumble when they start again.

But they forget that some technologies require accumulation and practice over time to be reflected in products.

As for Dongfeng, this enterprise that has been huge for decades and has been a pillar in the construction of the national economy and national defense is much stronger and has much richer inventories than many people imagined. This is why You Zheng dares to say that Dongfeng has the strength to build a high-quality car that meets the needs of customers.

There are some technical achievements that are very illustrative.

For example, Dongfeng’s “Connected Autonomous Driving System for Smart Travel” was shortlisted for the SAIL Award at the 2021 World Artificial Intelligence Conference.

This system is L4 autonomous driving level and has been installed on the RoboTaxi project in Wuhan. Currently, for the sake of traffic safety, these RoboTaxi are equipped with a driver, but most of the time they do not interfere with the vehicle. You Zheng said that he has experienced it many times. "RoboTaxi now has the level of an 'experienced driver', and the driving experience is very smooth."

Another example is the "amber battery" and "mica battery" used by Lantu FREE. The amber battery has passed the power battery safety test of the China Automotive Industry Center. After the thermal runaway of the battery pack is triggered and a thermal event alarm signal is issued, the "three no's" phenomenon is achieved, that is, "no smoke, no fire, and no explosion."

You Zheng previously said, "Relevant staff have conducted experiments on 'amber batteries', and there is video evidence. The battery and motor can operate normally in the water tank for two years, and are still continuing. ”

For another example, at the Tianjin China Automobile Center, Lantu FREE’s body can withstand the most demanding columnar collision test in the United States and reach the five-star crash standard.

Lantu also did a lot of overlay tests that simulated real scenes. For example, the bottom collision test after wading through water simulates the scene of heavy rain and multiple collisions with the bottom of the vehicle when wading through water. This is not over yet. Immediately after wading, Lantu FREE has to hit a rigid obstacle with a height of 210mm at a speed of 30 kilometers per hour, which is this small raised yellow rigid ball. The lowest position of the battery pack It overlaps this ball by 36mm. During a collision, if the shell of the battery pack is soft, it is easy to cause impact to the battery cells, and multiple battery cells may be impacted, causing short circuit and thermal runaway.

But in the end, when we looked at the test results, there was nothing abnormal about the vehicle. On-site results showed "no smoke, no fire, no explosion, no water intrusion."

The reason why we can do this is because Lantu has really put a lot of effort into battery safety.

In terms of various power technologies, with Dongfeng’s bonus, Lantu’s completeness is almost “outrageous”.

This also explains why the launch of Lantu has such an "acceleration". The strong technical foundation and system strength are the core logic behind all this.

This is why Lantu dares to say publicly that Lantu FREE is the value benchmark of 300,000-class electric SUVs and has high performance comparable to that of million-class luxury cars.

State-owned car companies have been pursuing the road to high-end development for more than ten years. Is it possible to leave it to a brand new new energy brand? Although Dongfeng's technological achievements are already in full bloom, Dongfeng has rarely explored successful cases of high-end development before. Can it be done this time?

Looking back, among the new wave of high-end electric brands that have come out one after another, Lantu's brand tone is unique - elegant and clear, it is the gene of innovation that has been injected into Lantu. Talent has blossomed at the brand tonality level, and compared with Dongfeng Automobile, it has successfully made a great difference.

It is reported that Lantu will release products and services equipped with SOA architecture in 2022. This architecture can realize over-the-air OTA upgrades including software-defined car autonomous driving upgrades. In addition, the structure will be open to the public.

For Dongfeng, Lantu is by no means a trick of replacing old wine with a new bottle. On the contrary, it is a completely reborn "new strength in car building" that is completely different from the old mechanism.

The most direct example is that Lantu is the first brand among state-owned enterprises to adopt the direct operation model, which requires a lot of courage. Lantu Space has opened 30 stores, and there will be 55 by the end of the year; Lantu exhibition halls will open to 110 in October; delivery service centers will open to 23 by the end of the year; officially authorized sheet spray centers will open to 51 this year.

More radical innovation lies in the incentive mechanism. On June 26, Lantu announced that the company’s registered name was “Lantu Automotive Technology Co., Ltd.” The company's legal representative is You Zheng, and the company's registered capital is 2.61 billion yuan. According to the shareholding ratio, the shareholding ratio of the core employees of Lantu Automobile exceeds 10%, exceeding 200 million yuan.

This gives Lantu its market advantage from a mechanical perspective.

In an era when the gap between independent brands and joint venture brands is getting narrower and narrower, Lantu, which focuses on user thinking, is actively exerting its home field effect. Of course, its ideas will definitely also serve as the basis for Chinese state-owned cars. The breakthrough of other brands of the company provides new models and thinking. For Dongfeng, this successful experimental field definitely has positive significance in feeding back to other sectors.

A user night, on the surface, is just a big party for fun and fun. In essence, it is a big reunion where users find users and similar people attract similar people. They have found two-way satisfaction of each other's core demands: a high-end smart electric vehicle brand has found fans who are willing to pay for love, innovation, and persistence. Every individual who continues to output love and courage in ordinary life has found a unique brand. Their heroic dreams.

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If you don’t believe it yet, it doesn’t matter, time will prove a lot of things. If you are seriously considering it and feel that Lantu FREE is a car that is suitable for you, then make a bold choice, choose a good product, and choose the opportunity to keep pace with the times.