Does anyone have the latest company profile of Macro?

Company Profile

Macro was born in 1988 and is located in Shunfeng Industrial Zone, Shunde District, Foshan City, Guangdong Province. It is a company with cutting-edge production and testing equipment from Germany, Switzerland, Japan and Sweden. An international first-class kitchen and bathroom appliance company. Macro's development strategy is positioned to focus on gas appliances, drive the development of the entire kitchen, bathroom and household appliances, and create high-quality bathroom and kitchen life for consumers.

Technical Advantages

The "Guangdong Gas Appliance Engineering Technology Research and Development Center", which represents the technological development level of China's gas appliance industry, is located in Macro. At the end of 2006, we jointly established China's first "Chinese Bathroom and Kitchen" experience center with Central South University ***. In 2008, Macro became the national "National Residential Engineering Center Macro Residential Hot Water System R&D Base" and established the Macro Joint R&D Center with the Ministry of Education Key Laboratory of Heat Transfer at South China University of Technology. In order to complete the upgrade of product quality based on national standards, Macro joined hands with China Saibao (Headquarters) Laboratory in 2008 to sign a product quality inspection technical service agreement to introduce third-party national-level professional and authoritative inspection institutions to ensure consumer confidence. Rights and interests are more strictly protected.

Macro is the main drafter of national standards for household gas water heaters and the drafter of national standards for household gas stoves. On March 11, 2009, the industry standard "Condensing Household Gas Instant Water Heater" edited by Macro successfully passed the review. Macro has successively become a registered supplier of the United Nations, a demonstration base for standardization of residential kitchens and bathrooms in China, a supplier of special kitchen appliance products to the Chinese Embassy in Romania, and won the bid for gas water heaters and electric water heaters to be sent to the countryside. In May 2009, Macro released China's first "integrated household gas central hot water system".

Social Responsibility

In more than 20 years of struggle, Macro has always shouldered the responsibilities of a well-known brand. When the bad news of the Wenchuan earthquake came on May 12, Macro urgently raised 1.2 million yuan to donate to the disaster area. When the construction funds of Shunde Vocational and Technical College in Foshan, Guangdong were short of funds, Macro generously donated 2.5 million yuan to build a teaching building. In cooperation with the China Youth Development Foundation, it spent 440,000 yuan to help 100 students in Hengxian County, Guangxi realize their college dreams, and encouraged employees to go to rural areas to carry out "one-on-one full-scale seedling support" activities.

In January and February 2008, after the southern region of my country encountered strong cold and snowstorms, Macro promptly published "Macro's Notice on Preventing Water Heaters in Disastrous Weather" in more than 30 mainstream newspapers and online media across the country. "Announcement that the water tank was frozen and cracked" reminds users to use water heaters correctly and safely, forming a double guarantee of high-quality products and high-quality services.

Service quality

In order to pursue better service quality, Macro user call center was officially opened in Beijing in 2007. Currently, 38 user service centers have been set up nationwide, with 500 Multiple authorized maintenance points form a large-scale service network in the industry. Subsequently, the customer service hotline 4007003888 was launched nationwide to better serve consumers and society.

Today, the Macro brand has an estimated value of 2.1254 billion yuan, ranking 77th on the list of "China's 100 Most Valuable Well-known Trademarks". Data from the National Information and Statistics Center in 2009 show that in 2008, Macro gas water heater sales and sales once again ranked first in the country. At the same time, Macro is a brand in the gas appliance industry that has four honors: "China's Well-known Trademark", "China's Famous Brand", "China's Most Valuable Brand", and "An Enterprise Particularly Respected by Chinese People". On this occasion, Macro will carry forward the past and open up the future, taking energy conservation, emission reduction, and environmental protection as its technology research and development directions, leading the healthy development of China's gas appliance industry, and constantly creating high-quality bathroom and kitchen life for consumers.

In the initial stage (1985 to 1988), "Macro Le Le Macro" began to fly across thousands of rivers and mountains, becoming a household slogan and promoting the prosperity and development of the entire industry. China's gas water heater industry grew rapidly .

·In 1985, China's first generation post-standard gas water heater was successfully trial-produced at Guangdong Petroleum Gas Appliances Factory (the predecessor of Macro), and soon passed the provincial technical appraisal;

· In August 1988, Macro was completed and put into production; in the same year, China's first direct-discharge gas water heater with flameout protection safety device was launched, and my country's gas appliance industry ushered in a new spring;

Development stage (1990 Years to 1996)

In September 1990, Macro successfully developed my country's first water-controlled fully automatic gas water heater;

In October 1991, my country's first balanced water heater Gas water heaters were born in Macro;

In 1994, Macro shares were listed on the Shenzhen Stock Exchange;

In November 1995, Macro was the first company in the gas appliance industry to pass the ISO9001 international quality system certification ;

In 1996, the company was restructured, and its name was officially changed from Guangdong Petroleum Gas Appliances Factory to Guangdong Macro Gas Appliances Co., Ltd.; in the same year, it was selected as the "Best in China" and became the largest enterprise of household gas water heaters in the country;

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In 1996, Macro, as the only corporate representative, presided over and participated in the formulation of national standards for gas stoves;

In August 1996, Macro was the first company to successfully develop and obtain a national patent, with the goal of preventing incomplete gas stoves. Direct-discharge safety water heater with combustion device and 20-minute shutdown prompt;

Macro has embarked on the road of rapid development, its technology has gradually matured, created many firsts in domestic water heaters, and has become a leading enterprise in the industry.

Leap stage (1997-2004)

In November 1997, Macro was the first in the country to launch a forced exhaust gas water heater, breaking out a new technological revolution in the water heater industry;

In March 1998, Macro signed a 30 million yuan sales contract for safety gas water heaters with Shandong Shengli Oilfield, setting the largest purchase price in the industry and causing a sensation;

In October 1998, China Quality Management The association strongly recommended Macro forced-discharge water heaters to the society at the Great Hall of the People. Macro forced-discharge water heaters with high safety were put on the market in large quantities, causing the "Macro strong-discharge wind" in China;

In August 1998, Macro successfully developed my country's first dual-use heating/hot water intelligent gas water heater and domestically leading computer-controlled electric water heaters and other new products;

In May 1999, Macro united with 33 companies in the industry Key manufacturers made a commitment to "ban direct-discharge gas water heaters and strengthen direct-discharge gas water heaters", which promoted the smooth implementation of the "Notice on Prohibiting the Production and Sales of Direct-Discharge Gas Water Heaters for Bath" promulgated by the State Light Industry Administration and the Domestic Trade Bureau;

March 2000 In September 2000, Macro applied digital technology to gas water heater products and took the lead in launching my country's first truly digital constant temperature strong drum gas water heater;

In September 2000, Macro "Integrated Kitchen Beijing Exhibition Center" "opened, showing off the banner of "integrated kitchen integrated service provider" and making every effort to enter the new field of integrated kitchens;

In June 2001, Macro's first stove production line in Vietnam was officially put into production;

In September 2001, Macro launched the country’s first outdoor digital constant-temperature gas water heater, which raised the product safety factor to a new level and filled the domestic gap;

April 2002 In July 2003, as the convening unit, he participated in the drafting and revision of the "National Standard for Household Gas Instant Water Heaters"; In July 2003, Macro reached a sales contract for 10,000 gas water heaters with Southeast Asian customers, making a huge breakthrough in overseas markets;

On March 25, 2004, the Shenzhen Stock Exchange revoked the delisting risk warning and special treatment for Macro stock, and the stock abbreviation was restored from "*ST Jiale" to "Macro A", which marked privatization. After more than two years of adjustment and reorganization, Macro has entered a new stage of development.

Branding and internationalization strategic stage (2005-2009)

In July 2005, Macro launched the country’s first mobile phone with the main characteristics of high efficiency, energy saving and environmental protection. Condensing rapid gas water heaters lead the industry into the era of "energy saving";

In April 2006, Guangdong Macro Gas Appliances Co., Ltd. was officially approved to become a registered supplier of the United Nations, with the global market supplier registration number 128860;

In April 2006, Macro launched China's first "fast-heating water storage type" electric water heater, which can quickly produce hot water and achieve a record high in energy saving;

In March 2007, Macro water heaters and range hoods were selected as "Special Products for the National Olympic Sports Center";

On May 23, 2007, "Macro integrated cabinets and Macro kitchen appliances" were selected at the "China Embassy in China" Both won the bid for the "Romanian Embassy Project".

On June 25, 2007, our company's two projects "Application of Environmentally Friendly Low-Nitrogen Combustion Technology in Water Heaters" and "Technical Research on Outdoor Condensing Water Heaters" won the second and third prizes of Shunde District Science and Technology Award .

On September 7, 2007, Macro won the title of "The Second Lingnan Food Culture Festival".

In September 2007, Macro was recognized as a "High-tech Enterprise of Guangdong Province" by the Guangdong Provincial Department of Science and Technology.

On December 20, 2007, Macro won the bid for the 2007 key breakthrough projects in key areas of Guangdong and Hong Kong.

On May 8, 2008, Macro won the title of the third Shunde Lingnan Food Culture Festival.

On June 20, 2008, at the large-scale square event of Shunde District’s “Energy Saving and Emission Reduction, Green Shunde” Energy Saving Publicity Week, the company was rated as the 2008 Advanced Energy Saving Enterprise.

In July 2008, it became the national "National Residential Engineering Center Macro Residential Hot Water System R&D Base"

In September 2008, Macro's energy-saving and environmentally friendly green products entered the national flag guard.

In December 2008, our company was awarded the honorary title of "Advanced Group of China Hardware Products Association" by the China Hardware Products Association.

In March 2009, data from the National Information and Statistics Center showed that Macro's gas water heater sales and sales continued to rank first in the country in 2008.

On March 11, 2009, the industry standard "Condensing Household Gas Instant Water Heater" edited by Macro successfully passed the review

On March 12, 2009, Macro became the No. 1 manufacturer in Guangdong Province. One of a group of high-tech enterprises recognized by the state.

On March 15, 2009, Macro won the bid to deliver gas water heaters and electric water heaters to the countryside

On May 8, 2009, Macro released China's first "integrated household gas water heater" Central hot water system".

1. The overall goal of human resources management

The overall goal of the company's human resources management is to take assessment as the core, training as the guide, encourage the spirit of innovation, continuously cultivate talents, and tap And use people's talents to create a competitive corporate culture of Macrofu to achieve a win-win situation for employees and the company.

1. Cultivate a high-quality, high-level and team-working human resources team that adapts to the company's future business development strategy.

2. Establish a human resources management system that is self-motivating, self-disciplined and promotes outstanding talents to stand out.

3. Rely on institutional norms and constraints to cultivate and promote the company's unique corporate culture and improve the company's overall operational capabilities and core competitiveness in the fierce market competition environment.

4. Rely on the personnel assessment system to determine work performance goals for employees, continuously improve work, improve work efficiency, and achieve the glory of personal careers.

2. Operational benchmarks of the human resources management system

1. Closely focus on the company's business strategy and business development goals, and promote the effective and steady development of personnel management work.

2. Dynamically regulate employee behavior in accordance with the characteristics of the company's operation and management and the current situation of the company's human resources.

3. Provide institutional guarantee for the development of the company's employees' potential, the development of team spirit, the expansion of professional realm, the company's growth and expansion, and the happiness of individuals and their families.

3. Operating principles of the human resources management system

1. Open, fair, just and legal, achieve high-quality concentration on the basis of democracy, and make the enterprise rich in culture.

2. Embody the priority of efficiency, take into account the principle of fair distribution, reward the superior and punish the inferior, and form an employment mechanism that can be promoted or demoted to make work efficient.

3. It is conducive to the reasonable allocation and development of human resources, attaches great importance to the continuous appreciation of human capital, and gives full play to the initiative, enthusiasm and creativity of employees, so that individuals can achieve success.

4. It is conducive to introducing a fair competition mechanism within the company, establishing the same values, and establishing a fair and objective value evaluation system and distribution system, so that the company's future will be promising.

IV. The talents our company needs are in Macro. We sincerely welcome talents with the following qualities to join: · Good moral character · Love to learn · Talented and good at applying and displaying it

· Love the enterprise · Enterprising · High efficiency

· Love the family · Have good team spirit · Innovative spirit

· Love life · Reason

Enterprise Honors

· In February 2005, it was rated as one of the top 100 private enterprises with intellectual property advantages in Guangdong Province by the Guangdong Provincial Intellectual Property Office;

· On June 22, 2005, with the " With the successful development of the "Condensation Technology for Household Gas Instant Water Heaters" project, Guangdong Macro Gas Appliances Co., Ltd. won the first prize of the 2005 Science and Technology Progress Award awarded by the Foshan Science and Technology Conference;

· September 2005 , Macro was rated as "National Advanced Unit of Quality Service" by China Consumer News;

· In December 2005, Macro won the honorary title of the Top 100 Brands Trusted and Respected by Chinese Netizens in 2005;

· In 2005, Macro was rated as an "AAA-level Chinese Quality Credit Enterprise" by the China Quality Credit Evaluation Center; on January 10, 2006, Macro was the first domestic professional research institution to formulate industry standards for brand certification, brand value assessment, etc. - The China Brand Research Institute released the "China's 100 Most Valuable Famous Trademarks" rankings at the China Hotel in Guangzhou. Foshan has 5 companies selected into the top 100. Among them, Macro ranks 77th with a brand value of 2.1254 billion yuan. Ranking first among thousands of gas appliances across the country.

Product Honor

· In September 2003, Macro kitchen and bathroom products were rated as "China Environmental Label" and "Green Choice Announcement" products by the China Environmental Labeling Product Certification Committee, becoming The only enterprise in the industry that has passed the certification;

·In September 2003, Macro range hood was awarded the title of "Guangdong Province Famous Brand Product";

·In September 2005, China Famous Brand The Strategy Promotion Committee announced to the public the list of products that were awarded "China Famous Brand" in 2005. Macro gas water heaters successfully passed the re-evaluation and once again won the "China Famous Brand" product;

·In 2005, Macro stoves and range hood products Ranked among the top ten satisfactory brands for Chinese consumers in 2005;

·In 2006, Macro's "Fast Heating Storage Type" electric water heater was registered as a first-class energy-saving product by the Energy Efficiency Labeling Section of the Electrical and Mechanical Department of the Hong Kong Government. Obtained patent protection certificates from more than 140 countries;

·In 2006, at the "2006 Third China Home Appliances Heroes Meeting" jointly organized by "Guangzhou Daily" and "Information Times", Macro condensing water heater Selected as one of the "Top Ten Innovative Products";

·In 2006, Macro's "Double High Fire Pioneer" gas stove was the exclusive designated special stove for the China Chefs Festival;

·March 2007 , Macro water heaters and range hoods have become special products for the National Olympic Sports Center

Introduction to R&D

As the main drafting unit of national standards for household gas water heaters and the drafting unit of national standards for household gas stoves Macro has always been committed to leading the development direction of the industry, providing consumers with healthier, more comfortable and energy-saving kitchen and bathroom products, and continuously improving the quality of life of the public. Since it was put into production in 1988, a total of 59 patents of various types have been applied for. It has been the first in the industry to launch various models such as fully automatic water control, incomplete combustion prevention, forced exhaust, strong drum, digital constant temperature, heating/hot water intelligent gas water heater, etc. "Pioneering work", continues to lead the industry's technological upgrading, and has become a recognized "leader" in the domestic water heater industry. Macro has the honorary titles of "China's Famous Trademark", "China's Famous Brand", and "National Inspection-Free Product".

Corporate Culture

With the slogan "Macro, enjoy Macro", Macro has become popular all over the country. Since it was completed and put into operation in 1988, it has relied on its absolute technical advantages and strong production and sales. capabilities, its products have won the title of "China Famous Brand" many times, and Macro became the only "China Famous Brand" in the industry at that time. Its series of gas appliances once became synonymous with high-end water heaters and stoves.

In more than ten years of development, Macro has gone through ups and downs and remains in an invincible position. Macro household gas stoves won the title of "China Famous Brand". Looking at the certificates of honor in the Macro product showroom, the reporter couldn't help but wonder: In today's fierce market competition, what makes Macro always become a leading company in the gas appliance industry?

Macro's corporate culture, which is deeply rooted in the soil of national culture, is one of the reasons.

When Macro first built its factory, it attached great importance to the construction of corporate culture. In 1988, Macro launched a campaign in major media across the country, using the sentence "Macro uses Macro, Macro is happy" as the upper link, and openly solicited the second link across the country. In just a few months, 650,000 entries were received The campaign has caused huge repercussions across the country.

In order to activate the cultural life of employees, Macro has successively established an art troupe, an art calligraphy society, a literature society, and a photography society. Various societies with abundant talents have achieved fruitful results in various large-scale cultural and sports activities in Guangdong Province. The internal corporate magazine "Macro" founded by the company has won the first prize in the national corporate internal magazine competition of the China Joint Corporate Culture Committee for many times. In 1995, Macro won the first place in the group at the Second Billion-Yuan Enterprise Art Festival in Shunde.

Times are developing, and Macro’s corporate culture is also advancing with the times. In 2003, a new leadership team was successfully established, injecting new vitality and vitality into the development of the enterprise.

In April 2004, Macro Gas Appliances Co., Ltd. successfully held the 13th Staff Sports Meeting, setting off a new trend of "keep fit, love our company, and enhance the sense of collective honor" throughout the company. In order to mobilize the enthusiasm of employees to participate in corporate management, the company launched a public collection campaign for corporate culture promotion slogans, and received more than 200 slogans from employees. The "Take off, Macro" speech contest was held, and the first "Youth Forum" and "Gas Stove Topic Debate" were held creatively. Through a series of "brainstorming" activities, the attention of all employees is tightly focused on working together to seek development. It is precisely because of the potential appeal of corporate culture that the majority of employees fight against high temperatures and sweltering heat, stay up late at night, give up holidays, and take the initiative to work overtime to complete production tasks with quality and quantity.

In September 2004, Macro Co., Ltd. entered the top 10 competitiveness in the home appliance industry in 2004 according to the enterprise competitiveness monitoring of China Business News. This achievement cannot but be said to have benefited from the important driving force of corporate culture. Facts have proved that corporate culture construction has an obvious economic benefit-oriented role. The smart, hard-working, pioneering and innovative Macro people will surely be able to create greater glory under the promotion of corporate culture!