223 Shanghai Auto Show: Changan Automobile released the heavy plan of "All rivers run into the sea"

On April 18th, the 223 Shanghai International Automobile Industry Exhibition, which attracted worldwide attention, kicked off. All new energy products of Changan Automobile were assembled strongly, and all innovative cutting-edge technologies were unveiled. Zhu Huarong, Chairman and Party Secretary of Changan Automobile, released the overseas strategy plan of "All rivers run into the sea" and strongly pressed the "fast forward button" of Changan Automobile to go to sea. Changan Automobile is moving towards a world-class brand at full speed.

the "four main lines" are strongly supported, and the strategy of going out to sea is progressing steadily

The Chang 'an booth of the Shanghai Auto Show revolves around Shangri-La Plan, Beidou Tian Shu Plan, innovative design label of Chang 'an and the newly released four main lines of "All rivers flow into the sea" plan. In the new energy technology exhibition area, the exhibits such as high specific energy semi-solid battery, Force super electric drive, Force range extender and Changan Smart Core are full of "original" gas; In the intelligent exhibition area, "wisdom shines" such as CD71 prototype, SDA digital smart space and SDA.ZoneCC ring network central computing architecture; In the design concept exhibition area, the VIIA concept car "Yan value off the charts"; There are also the third generation CS75 PLUS Smart iDD, UNI-V Smart iDD, UNI-K Smart iDD, Deep Blue S7, Deep Blue SL3 and other global areas to "electricity". It fully demonstrates Changan Automobile's strong technical reserves and product capabilities, and conveys the confidence and strength to customers at home and abroad to firmly transform and accelerate the sea.

from the release of the new energy Shangri-La plan in 217, the intelligent Beidou Tian Shu plan in 218, and the "all-around" design concept in 222, Changan Automobile has developed into a head car enterprise with three new energy power systems, mastering more than 3 intelligent low-carbon core technologies and leading the design trend of the automobile industry.

at the Shanghai auto show, the overseas strategic plan of "all rivers run into the sea" was released, which indicated that Changan Automobile already had sufficient market scale, technical reserves, system strength and brand influence, which marked the further transformation of Changan Automobile into an intelligent low-carbon travel technology company, and demonstrated the kinetic energy and confidence of Changan Automobile's global development.

Make efforts in overseas "five major layouts" and draw a blueprint for global development

At this Shanghai Auto Show, Changan Automobile implemented the mission of "leading automobile civilization to benefit human life", adhered to the principle of "long-term, green and low-carbon, local operation and development win", and unswervingly marched towards the grand goal of "building a world-class automobile brand". Under the overseas strategic plan of "All rivers run into the sea", efforts were made to promote the "five major layouts", which drew a clear blueprint for the global development of Changan Automobile.

First, speed up the layout of products and production capacity. Changan Automobile will distribute high-quality intelligent low-carbon products around the world. By 23, no less than 6 global products will be launched. First, promote the combination of "global product synchronous development+regional differentiated development". In the future, there will be many versions of the same model, such as China version, American version and European version, so as to realize "one area, one policy, one country, one policy". For example, in South America and the Middle East, traditional cars will still be the mainstay, while in Europe and ASEAN, new energy vehicles will be promoted, and pickup trucks will be launched in South America, ASEAN, Australia and New Zealand. Second, we are committed to building "global classic models". By 23, we will strive to build two products with global sales exceeding 5, vehicles. Create at least two products with global sales exceeding 3, vehicles; Third, the overseas layout has a production capacity of more than 5, vehicles. The production capacity of Thailand base is 1, units in the first phase and will increase to 2, units in the second phase. We will also arrange manufacturing bases in Europe, America and other places in due course to improve the capacity planning.

Second, strengthen the layout of brand construction. The overseas market will focus on Changan brand, and continue to create brand labels such as intelligence, low carbon and design, and continue to strengthen the linkage between corporate brands and product promotion, and strengthen the overseas construction of Deep Blue brand and Aouita brand. At the same time, increase the investment in overseas market publicity resources, and coordinate partners to participate in global large-scale brand activities to enhance the brand influence of Changan Automobile.

Third, strengthen the distribution of marketing services. By 23, Changan Automobile will build more than 2 localized marketing organizations in overseas markets, and the number of overseas outlets will exceed 3,. We will actively explore a new direct marketing model with high efficiency, low cost and good user experience.

fourth, speed up the improvement of market layout, and speed up the layout of five regional markets: Europe, America, Middle East and Africa, Asia-Pacific and CIS. Before 23, it will enter more than 9% of the global market. In 224, Changan Automobile will complete the entry of two key regional markets: ASEAN and Europe. It will also invest 4 billion yuan in Thailand to build a global "right rudder production base", covering the global right rudder products markets such as Australia, New Zealand, Britain and South Africa. We will complete the layout of major European markets in 2-3 years. By 23, the sales volume of Changan Automobile in the European market will exceed 3,.

Fifth, strengthen the organization and talent distribution, and strengthen organizational construction. Based on the market layout, Changan Automobile will set up the Southeast Asia Division and the European regional headquarters, and will also set up regional headquarters in the Americas, Africa and other regions in due course. At the same time, we will strengthen talent introduction and training, introduce international talents around the world, and increase the recruitment of localized talents in overseas regions

Zhu Huarong, chairman of Changan Automobile, said at the press conference that by 23, Changan Automobile's overseas market will achieve the development goal of "four ones", that is, overseas market investment will exceed 1 billion US dollars, overseas market annual sales will exceed 1.2 million vehicles, and overseas business employees will exceed 1,, making Changan Automobile a world-class company.

Based on the leap of China, the key year of going to sea

In the critical period of brand development in China, Changan Automobile has achieved fruitful results in the face of opportunities and challenges. According to the latest sales data, in March 223, Changan sold 29, China brand cars, up 28% month-on-month, becoming the sales champion of China brand in March.

In recent years, the sales of Changan brand cars have been greatly increased year by year. In 222, production and sales exceeded 1.875 million vehicles, up 6.8% year-on-year, accounting for 8% of the Group's sales. It is estimated that the sales volume of Changan brand cars will exceed 2 million in 223. At the same time, the market share of Changan brand cars has increased year by year, from 5.17% in 219 to 6.98% in 222. In the first quarter of this year, the market share accounted for 8.54% of the whole industry. The quality of operation continued to improve, with Changan brand accounting for 85% of the profits, becoming a new profit pillar. The enterprise has changed from scale growth to high-quality development of "scale+benefit+value enhancement".

not only that, changan automobile's innovation ability has been continuously enhanced, and its research and development level is among the best. A global R&D layout of "six countries and ten places" has been established, with 16 technology and product R&D centers and more than 17, engineering teams with 3 nationalities around the world. In 222, 4,91 new patents were applied, including 3,548 invention patents, up by 195% year-on-year. In 222, Changan Automobile ranked first in patent disclosure in the field of intelligent technology. R&D capability ranked first in the industry in the evaluation of National Enterprise Technology Center for 12 years. Quickly develop new products such as intelligence and new energy, and launch 4 new products in the past three years.

In recent years, the brand layout of Changan Automobile has been continuously optimized, and the brand value has reached a new level. Changan Automobile launched Deep Blue and Aouita electric vehicle brands, which together with Changan brand formed a mutually supporting brand structure. The average price of passenger car products in Chang 'an is increasing year by year, and it has increased by 22.9% in recent five years. The price of Aouita products has exceeded 4, yuan, and Deep Blue SL3 has become a rising star in Ran Ran among 2, new energy products. At the same time, Changan Automobile has been committed to improving the customer experience. As the most important strategy of Changan, the "No.1 Project" of customer service is promoting the development of Changan Automobile from product winning to "product+service". Changan won the first place in China brand in China New Car Quality Research (IQS) by J.D. Power for two consecutive years, and the first place in China brand in satisfaction evaluation by China Consumers Association and China Quality Association for two consecutive years.

on the road of firmly transforming into an intelligent low-carbon travel technology company, changan automobile has a steady pace and a clear strategy. Based on China's poised transition, anchoring the world and opening a new chapter. At the important juncture of domestic cars going to sea, the overseas strategic plan of "All rivers run into the sea" is released at the right time, which will lead overseas markets with good domestic momentum and plan future development with global layout.

Shanghai Auto Show shows the strength of "all-electric", and "Technology Changan" * * * celebrates future travel

With the empowerment of new energy and intelligent technology, Changan Automobile's latest products and innovative technologies are all unveiled, and the third generation CS75 PLUS Smart iDD, UNI-V Smart iDD, UNI-K Smart iDD and Auchan Z6 Smart iDD of Smart iDD Family are the fourth. Deep blue S7 and deep blue SL3 Gemini product matrix appeared together, as well as all the electric electrification products such as Changan Lumin and Explorer EV, which made Chang 'an booth crowded and attracted much attention.

in addition, there are two dazzling concept cars on the booth. Among them, the concept car VIIA releases the vertical force from the future car through the brand-new design language of Changan, creating the most unique five-sense immersive somatosensory sensation for users and building a changeable and open free space. The other is the Changan CD71 prototype based on SDA architecture, which has been upgraded from bionic design to pure digital design. The exterior design is a "new species" with both the strong atmosphere of SUV and the cool off-road elements of pickup truck, and the interior design is a "mobile home" that brings a brand-new "five senses" experience, which shows the future direction of Changan Automobile's intelligence and aesthetics.

At the press conference, Zhu Huarong expressed his heartfelt thanks to all sectors of society for their long-term strong support, and also reiterated the overall development goal of Changan Automobile: by 23, strive to achieve 5 million vehicles sold by the group, including 4 million vehicles sold by Changan brand and 1.2 million vehicles sold overseas.

and yet, while China holds our friendship, and heaven remains our neighbourhood and Zhu Huarong, Chairman and Party Secretary of Changan Automobile, expressed their determination and expectation for the development of globalization. In the future, Changan Automobile will continue to maintain the attitude of open cooperation, mutual benefit and win-win development, and work hand in hand with global partners to not only provide fashionable, intelligent and green products and quality services to consumers around the world, but also make new and greater contributions to the construction of global economic integration and human destiny.

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