How is the Internet celebrity store that once queued for 7 hours now?

With the rise of social platforms such as Weibo Moments, more and more Internet celebrity shops have appeared in our field of vision.

Internet celebrity stores all have one common characteristic: they are popular.

What kind of red method?

The queue for "Hitea" lasted for 3 hours, "1?" in more than 4,000 stores across the country.

It takes 4 hours to wait for a cup of milk tea;

It takes 5 hours to wait for a piece of cake;

But as time goes by, those Internet celebrities who have queued for several hours How is the store doing now?

1. Miss Zhao’s Waiting

“Ms. Zhao’s Waiting” can be said to be the originator of Internet celebrity stores. The operator, Miss Zhao, was originally a well-known host on Shanghai TV.

Her husband is Naduo, a suspense novelist. Both of them are Weibo internet celebrities, and later opened this restaurant called "Miss Zhao Waiting".

The romantic love story between the two, the creative emotional dish names, and the owner’s inherent reputation quickly attracted the attention of consumers.

If you want to eat at "Miss Zhao No Waiting Table", you have to wait for at least two hours to be called. This popularity has increased their presence on social media.

However, the initial popularity did not allow them to continue operating. Among the names of Internet celebrity stores that closed down in 2017, "Miss Zhao" was among them.

So what caused the failure of this internet celebrity store?

The main reason for the failure of "Miss Zhao's Waiting" is that the dishes themselves are expensive and not delicious. Such restaurants are destined to have no repeat customers.

With the help of social media, it can help you publicize the novelty of your restaurant, and it can also make everyone know that the restaurant’s food is not delicious.

These two most important points are the main reasons for the failure of this Internet celebrity store.

2. Nice to Meet You

Nice to Meet You is a restaurant opened by the famous writer Han Han. Although it is not on the list, it is in a similar situation to Miss Zhao.

This restaurant was once very popular. It is said that on the day of its opening, customers waited for 7 hours just to have a meal from it.

In comparison, today's heat seems to have decreased a lot, and even seems a bit cold.

"Nice to meet you" and "Ms. Zhao is not available" seem to have similarities in marketing: the shop owner itself has a certain degree of popularity, he is a celebrity, and they both have shop owners. The name of my unique dish was also forgotten by consumers in the end.

3. Grasp the fundamentals and learn everything in life

You will find that what is the fundamentals of opening a restaurant? For restaurants, delicious food is definitely the most important thing. No matter how famous your store owner is, no matter how beautiful the store decoration is, but you have not grasped the most fundamental connection of being a restaurant owner, even if you can become famous for a while, you will not be able to become famous forever. Because consumers are forgetful, no matter how good the marketing method is, the popularity will always drop one day. Only classics can last forever.

When we look at those classic, long-lasting, branded restaurants, taste must come first. For example, grandma's house, typhoon shelter, etc.

Four. Follow the trend and not follow the trend, there is no way in life

The reason why Internet celebrity stores can be so prosperous is that they have caught up with the general trend of the Internet and have the advantage of rapid spread on the Internet. Next, he was able to add fuel to the flames and detonate it in one fell swoop. But at the same time, the volatility of the Internet cannot be avoided: updates and iterations are extremely fast, and you may be overwhelmed by one wave after another.

You will find that if you want to establish a firm foothold in the Internet, you must have two brushes of your own. In other words, you must have your own characteristics, constantly introduce new things, and be yourself. revolution.

Instead of blindly following the trend, if you open a restaurant, I will also open a restaurant, and if you sell milk tea, I will also sell milk tea.

5. Heytea’s Creativity

Creativity One: Unique Taste

Among the many online celebrity stores, Heytea is relatively long-lasting.

While Internet celebrity stores have hit the streets one after another, “Hitea” has always stood firm. It is located in a busy business district, and there are always a large number of people waiting in line every time we pass by.

HiTea is committed to developing new drinks. In order to prevent the imitators from photographing itself on the beach, it has been improving its technical barriers.

The creation of the core competitiveness of good taste has deterred imitators who attempted to copy it. If the product is single, there will be more homogeneous competing products.

Creativity 2: Added value

Buy a cup of Heytea, then take a beautiful picture and post it in your circle of friends, providing young consumers with a carrier of "feelings" and "style" .

This is the added value of Heytea, because the time cost of queuing for two or three hours just to buy a cup of milk tea exceeds the value of the milk tea itself.

So why are young people keen on taking photos of Heytea? First of all, a lot of thought was put into the decoration of the store. The industrial punk style caters to the aesthetics of young people with personality.

Pink girly style satisfies the preferences of customers with girlish hearts. The packaging of milk tea also conforms to the unique personality characteristics of young people.

The cup is simple and restrained with a white paper cup, and the small and fresh product logo is cute and energetic. It also takes advantage of the Internet to promote the positive impact of the brand through platforms with high traffic.

6. Summary

The first generation of Internet celebrity stores have fallen into a wave of bankruptcy, and wave after wave of Internet celebrity stores continue.

Whether it is the catering industry or other industries, avoiding following trends is a necessary measure to reduce brand failure.

Being popular is just the beginning of a trend. If you want to bloom for a hundred days, you must grasp the fundamentals and innovate with the trend.