How to write eye-catching brand solar advertising copy?

How to write eye-catching brand solar advertising copy?

The Twenty-Four Solar Terms originated from the Yellow River Basin and began in the Western Zhou Dynasty. It is China’s unique cognitive system that combines meteorology and time. The four seasons are leisurely, and the cycle begins again and again. Chinese people live in the infiltration of the culture of the twenty-four solar terms. Therefore, the twenty-four solar terms have become one of the best ways to spread the brand. So, how can a brand’s advertising slogan stand out among the many solar terms copywriting?

1 Give cultural connotation

Customs are deeply rooted in people's hearts because of inheritance, and culture shines because of continuity. On the whole, the twenty-four solar terms run through the idea of ??the unity of nature and man, highlighting the awareness of universal enjoyment. But each solar term has different cultural symbols. When we write copy, we must grasp the cultural atmosphere familiar to Chinese people, refine keywords, and be creative.

Industry cases:

Solar term: light snow

Characteristics of solar term: Snow begins to fall, but the amount is not large.

Keywords: It starts to snow

Creativity: Original intention

Example sentence:

The original intention is like snow, but the ingenuity remains

(Manufacturing, technology industry)

2 Insight into consumer groups

Brands ultimately serve consumers, and each brand has a target consumer group. The prerequisite for writing good solar terms advertising copy is to conduct a good analysis of target consumers. Continue to pay attention to competitors and conduct in-depth insights and research to find consumer demand points, that is, what problems consumers want to solve in what scenarios. Only in this way can we directly touch the hearts of consumers.

Industry cases:

Solar term: Heavy snow

Industry: Clothing

Example sentences:

Don’t let your dreams cool down , no limits to beauty.

(Female consumers aged 20-25)

Let the enemies of warmth and beauty be reconciled in a pair of woolen trousers.

(Female consumers aged 30-35 years old)

3 Make good use of reversal techniques

In novels and film and television works, there are many reversal plots, always Make people remember deeply. Among the twenty-four solar terms, as long as you dig carefully, you can write advertising slogans that consumers can easily remember.

Industry cases:

Solar term: Beginning of Winter

Creativity: Seize the opposition between "cold" and "hot" in winter

Example sentences :

The heart that has been chilled by reality can be warmed up again with delicious food.

(Catering)