Wuling mask slogan slogan

People can't leave their homes at the beginning of the new year. Wuling, a touching car company that went on a hot search, has a slogan "What the people need, Wuling will build". At the moment of the epidemic, Wuling is producing a series of anti-epidemic products such as masks, mask machines and thermometers, on the other hand, it is also accelerating the pace of deepening the market. Once, they aimed at scooters in suburbs and rural areas. This car is the micro electric vehicle that people just officially announced a while ago-Wuling Hong Guang micro EV. Wuling Hong Guang mini electric car is less than 3 meters long, but it has four seats and the price is still very low. Known by the industry as China K car.

Through some understanding, Bian Xiao also feels that he is really a car that people need.

The length, width and height of Hong Guang MINI EV are 2917/1493/1621mm respectively, and the wheelbase is 1940m. Less than 3 meters long, it looks small and square. The square and angular front has the charm of Wuling Hong Guang PLUS, which looks tough and neat, and has some silly and lovely feelings, which makes people feel pity.

The exterior of the car body adopts two-color design (I don't know if it is standard in all departments), and the side is very simple. The B-pillar adopts a "hidden" design, and the most recognizable tail is the first letter "Wuling". The interior design is simple, and the air conditioning control area and seats have added blue elements. The gear shift is completed by the knob, and the window lifting is designed between the main driver and the co-pilot. I still have expectations for the central control materials of Wuling Hong Guang MINI EV. Baojun E200, which I contacted before, was shocked by the material of its center console. Non-slip plastic enamel material, feeling a bit like skin-friendly material, very textured. Wuling Hong Guang MINI EV may also lay this central control material.

In addition, the back row can be put down, and the back row must be put down to stuff things through the trunk door; So, strictly speaking, it has no trunk. The trunk is the backrest after the seat is laid down. Is it almost a plane space with a mass of 0.74m after being put down? .

In the power part, Hong Guang MINEV is equipped with a motor with a maximum power of 20kW and a maximum torque of 85n m. The battery has two capacities of 9.2kWh and 13.82kWh, and the energy densities are 100 Wh/kg and165,438+000Wh/kg respectively. This kind of power and cruising range is especially suitable for rural trails and small cities in the fourth and fifth lines, and the use environment is not far from commuting every day.

An economical and practical small electric vehicle can be licensed, legally on the road, and the cost per kilometer is less than 1 cent, knowing the market demand of urban and rural scooters. Coupled with the big IP of Hong Guang series products, Bian Xiao thinks that the future market performance of this car should be very eye-catching.

To put it simply, Bian Xiao just thinks that Hong Guang MINI EV is an emotional car, even a little similar to Japanese K-Car, which is a kind of car with culture and connotation.

Xiao Yishun popularized a car knowledge here: what is K-Car? K-Car is as popular as Japan, which has strict restrictions on K-Car. The specifications of K car must be 3400mm long, 0/480 mm wide, 2000mm high and the displacement below 660cc. In addition, Japan's K-car is not a cheap car with simple functions, but a well-equipped MPV or a toy sports car. K-car is not cheap in Japan, but it can save money. K-car can be licensed in Japan, and there are no preferential policies such as parking spaces, tax relief and government subsidies. Therefore, K-Car is very popular in Japan, which is very similar to China's current new energy vehicle policy. So from this point of view, Hong Guang mini electric car and K-Car have many similar features.

Then we can easily see that Wuling intends to transfer Hong Guang MINI EV to Japanese K-car culture. I think this is also because manufacturers are more willing to "bundle" it with Japanese K-car than old cars while aiming at the old scooter market.

Wuling once made Wuling Hong Guang win the largest single car in the world by accurately delivering the cars needed by the people of China. This feat is unprecedented, and we can only wait and see whether it will come in the future.

So now that K-Car can be popular in Japan, can Wuling Hong Guang MINI continue to write the myth of God Car? And create a new blue ocean for China automobile market?

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.