Commercial Advertising Pictures-How to Make Advertising Pictures

What commercial advertisements are worth appreciating?

Commercial advertising can be divided into various styles according to different communication methods: television advertising, newspaper advertising, magazine advertising, outdoor billboards, online advertising and other styles. Diversified communication methods determine the changeable nature of commercial advertising design expressions. I recommend a few advertisements I have seen recently:

Huawei's advertising

Whether it is brand or product category , can be called classics in the advertising industry, and Huawei has produced many excellent advertising works. And there are various types, whether they are sand sculptures, inspirational, stories, or heartfelt, Huawei's advertisements are all positive and positive. While promoting positive energy, they also make people understand the products they promote. Huawei’s advertisements are particularly able to capture everyone’s hearts. What I will never forget is Huawei's "Dreamitpossible" music advertisement. It was this music that made me choose to buy a Huawei mobile phone. The advertisement tells an inspirational story of a girl who has been persevering to realize her dream since she was a child. Her inspirational story gives the ethereal and beautiful The song gives more connotation and makes people feel very inspired. After seeing the advertisement, I want to say that the inspirational Huawei will be great if it dreams!

Thailand’s advertising

Thailand’s advertising is also very good. There are many levels of various types of advertising. It’s very impressive. The most impressive thing I’ve been impressed by recently is the Thai Wacoal advertisement called “Beautiful Woman”. This advertisement is based on a true story. It tells the story of a female student who worked hard to raise her daughter. The baby girl was picked up from the trash can and allowed to grow up healthily and receive education. And he faced alone, being ostracized and slandered by people who didn't know the truth, and suffered the infamy that he shouldn't bear at that age. The advertising story shows the true inner beauty of women and is very warm and heartfelt. At the end of the advertisement, Wacoal's beliefs and ideas are also promoted.

Car advertisements

Some of the advertisements for car brands focus on warmth or sentiment, giving people a full feeling of happiness at first glance; some feature a large collection of handsome guys and hot girls, which are eye-catching and eye-catching. Eye-catching; some just show off their driving skills at the slightest disagreement, and are full of willful close-ups from various angles. In fact, each has its own characteristics and creativity.

I remember that Buick had a cooperative advertisement with CF, which used an interesting form of interactive entertainment to enhance the influence of the dual brands while effectively delivering marketing information and enhancing brand perception. In the advertisement, Regal GS and Yinglang are used as customized cars. Their cool appearance and customized configuration will become one of the very competitive products. Since then, Buick has also had co-branded cars.

An advertising work can display the image of a company. The product quality must be excellent, and publicity and marketing must be careful. The most important thing about advertising creativity is to capture everyone's hearts and impress everyone. I would like to ask everyone, what are the categories of advertising?

Ads can be classified according to different attributes.

(1) Classification according to communication media

1. Print advertising

Mainly includes printed advertising and printed graphic advertising. Printed advertising includes newspaper advertisements, magazine advertisements, book advertisements, poster advertisements, flyer advertisements, product catalogs, organizational introductions, etc. Printed and drawn advertisements include wall advertisements, street sign advertisements, tool advertisements, packaging advertisements, calendar advertisements, etc.

2. Electronic advertising

Mainly include radio advertising, television advertising, movie advertising, computer network advertising, electronic display screen advertising, neon advertising, etc.

3. Physical advertising

Mainly includes physical advertising, window advertising, gift advertising, etc.

(2) Location classification based on advertisements

1. Sales site advertisements

refers to advertisements placed inside and outside the sales premises. It mainly includes window advertisements, shelf display advertisements, indoor and outdoor colorful flag advertisements, cartoon-style advertisements, and giant commodity advertisements.

2. Non-sales site advertising

Refers to all forms of advertising that exist outside the sales site.

(3) Classification based on the content of advertising

1. Commercial advertising

Commercial advertising is the most common form of advertising and the focus of theoretical research in advertising object. Commercial advertising aims to promote products and mainly provides product information to consumers.

2. Cultural advertising

Advertising with the content of disseminating science, culture, education, sports, news and publishing, etc.

3. Social advertising

Refers to advertising that provides social services. For example: social welfare, medical care, social insurance, marriage search, missing person reporting, recruitment, housing exchange, etc.

4. Government announcements

Refer to announcements issued by government departments, which also serve as advertisements. For example: announcement information released by public security, transportation, courts, finance, taxation, industry and commerce, health and other departments.

(4) Classification according to the purpose of advertising

1. Product advertising

Introduce the characteristics of the product to consumers and directly promote the product, with the purpose of opening up sales and increasing sales. Market share advertising.

2. Public relations advertising

Refers to advertising that aims to establish a good social image of the organization, increase public confidence in the organization, and establish an outstanding reputation for the organization.

(5) Classification according to the form of advertising:

1. Picture advertising

Mainly includes photography advertising and information advertising. Expressed in realistic and creative forms.

2. Text advertising

Refers to the form of advertising content that uses text creativity to express advertising content. Text ads can give people room for image and association.

3. Performance advertising

Refers to the form of advertising that uses various performing arts forms to achieve advertising purposes through the artistic rendering of performers.

4. Word-of-mouth advertising

Refers to the form of advertising that uses language arts and techniques to influence the public. It is impossible for most advertising forms not to use persuasive language, focus on promoting a certain aspect of a company or product, or even a certain feature, and use exaggeration to render advertising within a specific range.

5. Comprehensive advertising

This is advertising that combines several forms of advertising to make up for the shortcomings of a single art form.

(6) Classification according to advertising stages

1. Advocacy advertising

This kind of advertising is also called pioneering advertising, which aims to open up a certain type of advertising to the market. The sales of new products or the introduction of some new concepts. The focus of this type of advertising is to make people aware.

2. Competitive advertising

This kind of advertising is also called comparative advertising, which shows the advantages of one's own products by comparing them with other people's products, so that Selective subscription by the public. The focus of this type of advertising is to highlight the uniqueness of your products. Many countries have certain restrictions on comparative advertising in their advertising legislation.

3. Reminder advertising

This kind of advertising is also called reminder advertising and memo advertising. It means that after the sales of the product reach a certain stage, the product has become a familiar product to the public and often Prompt the name of the product to the public to promote product sales.

In addition to the above classifications, there are many other classification methods for advertising. For example, according to the method of advertising appeal, advertising can be divided into rational appeal advertising and emotional appeal advertising; according to the speed of advertising effect, advertising can be divided into time-sensitive advertising and late-acting advertising; according to the impact of advertising on the public, advertising can be divided into Advertising is divided into impression advertising, explanatory advertising and emotional telling advertising; according to the target audience of advertising, advertising can be divided into: children, youth, women, high-income class, working class advertising; according to the requirements of advertising time , Advertising can be divided into opportunistic advertising, long-term advertising, short-term advertising, etc. How to make advertising pictures

To make advertising pictures, you need to use design software such as PS, AI, CDR, etc. In addition to being able to use the software, you also need to have a certain foundation of design concepts to make a good advertising picture.

If you want to do design work, you can study by yourself or enroll in a training class. However, self-study does not have a good learning atmosphere and requires you to have strong self-control. Sometimes you will not be able to find what you want. When learning something or encountering something that you don’t understand, you have no way to ask for help and give up easily. If you sign up for a training class, you will have a good learning atmosphere and professional teacher guidance.

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One of the benefits of the training class is that it urges you to learn, has a fixed learning time point, and becomes a task in your training and learning career.

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The third advantage of the training class is that there are teachers who teach step by step. There is no need to understand something, only whether you want to learn it or not. If you encounter any problems during the learning process, you can get answers in time, which greatly increases the learning progress.

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