How to promote Taobao to gain business?

Dear friends, the following valuable opinions have helped me learn a lot. I hope that you, my colleagues, will also gain something from reading them.

How to promote Taobao stores, here are a few tips.

1. Stores should conduct appropriate publicity

1) Post more good posts

The so-called good posts include original posts, reposts, and replies.

Original post: As the name suggests, it is your own original work! Write down your experiences, lessons, insights, and insights. If your writing is good

, or you have some real experience (anything is fine, what I see more often on the Internet is to write about your own experience of being deceived) Write it out, or write out your own experience in opening a store). Such posts generally have a higher reply rate and are easier to get comments from Taobao friends. If you are lucky enough to become a featured post

, you will also get 10 silver coins and also promote the store. There is also a kind of original post on the Internet that is specially designed to give templates and teaching experience to others. This kind of post has the greatest chance of being recognized by others, and it can also earn credibility, killing two birds with one stone!

Repost: The so-called repost is to reprint articles published from other forums or other web pages. If your vision is unique enough, the number of views on your post will be quite high, and naturally you can promote your store in this way. Haha, but be careful when reposting.

Although posts that are too sensitive have a high click-through rate, they can easily be suspected of advertising. If something unfortunate happens, the post will not only be deleted, but also Deduction of 3 silver coins

. This depends on whether you have Sun Wukong's piercing eyes and whether you have Bole's keen eyes and understand the wisdom of the thousand-mile horse. . .

Replies: Everyone should know the so-called replies, which are the comments we reply to after reading other people’s posts. Replying with empty remarks

generally has little effect. After carefully reading other people’s posts and replying with our true comments, such posts can gain everyone’s attention

. Store promotion comes naturally. Here, I tell you that the best way is to grab the couch with good posts, because replying to posts at the front of

has a greater chance of being seen by others. . If your reply is behind the home page, fewer people will naturally browse it.

So everyone should pay attention to this. This is why so many people are rushing to grab the sofa.

2) Reply with care

The issue of replying has been mentioned above, and it is listed here again to show that replying with care cannot be ignored. Only by comparing hearts with hearts and exchanging hearts with hearts

can we promote the store.

3) Friendly links

If you have a good friend who also opens an online store and the business is doing well, you can ask him to make a friendly link with you, because your friend’s store will stay there

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If the number of views is high, your store will naturally be clicked. If unfortunately not, then find sellers of similar products to link to each other and promote each other.

It is best to have similar products, but similar does not mean the same kind of product. For example, if you sell women's clothing, you can find some that sell men's clothing, children's clothing, and underwear as links. Similarly Women's clothing is fine, but don't link to sellers who sell the same product

Haha, you don't want to have multiple competitors for no reason, right? !

4) Price promotion

The store must have one or several products that are beautiful and attractively priced! In this way, others will find it easily

when searching. Of course, you should also put some thought into the search keywords, because most buyers search for keywords to find sellers. If you have many keywords and the price is favorable, Haha, I don’t think I need to say anything else next. .

5) Time Promotion

When setting the shelf time of the product, it is best to choose 7 days, because the closer the products are to the shelf time, the higher they are ranked and the easier they are to be searched. arrive.

Also, you should pay attention to the shelf time of the product. It is best to choose between 9-11 am, 3-5 pm or 7-9 pm.

Hot-season products are more likely to be noticed. Another thing to note is that it is best to put products on the shelves one day at a time, not at the same time. You must know that our store usually recommends unsold products that are about to expire at the front. If your products are all put on the shelves at the same time, it will definitely affect the individual products from attracting attention during the recommended period. Be sure to pay attention to this. .

2. In treating customers

1) Hospitality

As we all know, we are all novices and do not have the same high reputation as other sellers. To compete, the goods may not be as large as other diamonds and crowns.

But it doesn’t matter. As long as a customer comes to inquire, we will use our sincerity and enthusiasm to answer the customer’s questions realistically

! It is best to search for introductions about the functions of our products on the Internet before the products are put on the shelves. As the saying goes, know yourself and the enemy and you will win every battle!

Even if we don’t have much credibility, but we have price concessions, we must use as much professional knowledge as possible to explain to buyers (this requires

sellers to be honest about themselves Learn more about our products) and impress buyers with our sincerity and high-quality services!

2) Be patient with customers

As the saying goes: Praise and criticism are the real buyers. Think about it carefully, if the customer is not interested and doesn't really want to buy the product, why bother talking to us so much? They just want to know more about the product, or they want the shopkeeper to give a discount. Bar. For such customers, we must

have enough patience to treat them. If a buyer makes unfriendly suggestions about our products, we will patiently explain them and even thank them

for their suggestions. You know, the customer is always right!

3) Hospitality with integrity

In today’s society, integrity in business dealings is very important. The same is true for our small online stores. If the quality or size of the baby in your store is not what the customer wants, please tell the buyer honestly. There was no deal this time, but maybe it will be done next time. Don't

Tear down your shop sign just for the sake of temporary profit! Long-term integrity is the basis of buying and selling transactions!

3. Baby price

1) Reasonable pricing

The price of the baby in the store is a very critical point. Generally speaking, if a baby has the right price, It’s 60 yuan, so please set it to 59.9 yuan. Don’t underestimate this dime. It’s a step up from 60 yuan. You must know that people have a round-number mentality, especially for women's products.

Be sure to pay attention to this issue. Which one do you think is cheaper, 100 yuan or 99.9? For merchants, it is actually the same, but for buyers, this is not a matter of 10 cents, but a matter of three-digit or two-digit prices. hehe. . Have you realized the charm of 1 cent?

2) Price advantage

The so-called price advantage means that as sellers, we need to understand the prices of similar products or even the same goods. Haha, it depends on you for your business

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Before pricing a product, you may wish to search the prices of similar products online and then set a price that is more advantageous than them. As a new store, we don’t have credibility

so we have to use the advantages we have to attract customers. Small profits but quick turnover, this is the truth that never changes.

Also, try to

investigate the specific prices of goods near you. Don’t use the excuse that the Internet is so expensive to make yourself set a high price. You must know that the eyes of buyers

are all It's bright, so it's not easy to set a suitable price! !

3) Advantages of special offers

In addition, our store also needs to have some special offers. It is best to wait for the store’s traffic to stabilize before conducting promotions from time to time.

Special offers can attract customers’ attention.

4. Baby shipping costs

1) Price advantage

Here, we still have to talk about similar products. Search for the shipping price of similar products online. If possible, it is better to be 2-5 yuan lower than others. Don’t underestimate these few yuan. Many sellers will consider it after shopping around. Choose the seller with the lowest shipping cost. This is experience!

Also, if the freight has been negotiated with the buyer, but during delivery, the express company requires the buyer to charge additional fees, the seller must follow up to the end.

, even if the overcharge is posted for the buyer, it cannot be ignored.

5. Baby delivery

1) Timely delivery

After the buyer pays, we must deliver the goods in time. If we encounter special If the goods cannot be shipped in time, remember to say hello

to the buyer, explain the situation, apologize, and send a small gift as compensation if necessary.

2) Notify the buyer

After the goods are shipped, don’t think that everything will be fine. Be sure to leave a message to notify the buyer, and write down the order number as well. In this way, buyers

will be able to feel at ease as soon as possible and will also feel that you are a very caring shopkeeper. Of course, the best thing is to keep in touch with buyers and try to know the status of the goods as soon as possible, so that repeat customers will no longer be a problem!

6. Baby discounts

1) Store opening celebration

If you have just opened a store, you might as well come up with a store opening preferential policy, discount or other price concessions. It’s also a good way to attract customers

Oh.

2) Holiday Celebrations

Look at the promotions that shopping malls and supermarkets have every holiday. Let’s try it too. Maybe we can do it! But be careful not to make it look like a hodgepodge. .

7. Gift giving

1) Free gifts for new customers

If you are newly opened, you may wish to prepare some small gifts. As long as it is your first time to buy a product, you will be given free gifts. Giving a small gift will at least make the customer feel warm

. If you are a buyer in the same city, you may wish to deliver the product in person to your door for your first purchase. This will allow the buyer to avoid postage and at the same time make the customer feel that the seller is sincere.

2) Buy more, get more gifts

For customers who buy a certain amount, we can implement the method of buying more and getting more gifts. If you buy something, you can get some gifts. Which customer doesn’t like it?

!

8. Decimal rounding

As a new seller, we often worry about the price. We mentioned the charm of 1 cent above, but when we do business with customers,

If we encounter a price like 14.2 or 88.4, we might as well tell the customer: Just charge you 14 or 88 yuan, and we won’t use the fraction! In this way

the guests will be happier. .