Hot pot restaurant promotion poster-how to do a new hot pot restaurant opening? Publicity and marketing must be in place

How to write the design concept of warm winter hot pot poster

With hot pot promotion as the theme, the content should try to highlight the warmth of hot pot and the cold of winter.

Catering posters, catering promotion posters, winter hot pot promotions, hot pot promotion advertisements, etc., you can also design Chinese-style hot pot restaurants, combining winter snow with Chinese style and adding hot pot materials.

The design concept is the dominant idea established by the designer during the conception process of the space work. It gives the work cultural connotation and style characteristics. A good design concept is crucial. It is not only the essence of the design, but also It can make the work personalized, professional and distinctive. How to open a new hot pot restaurant? Publicity and marketing must be in place

What kind of staffing is needed to open a hot pot restaurant? Generally speaking, it is divided into two parts: the front office and the back kitchen. The front office mainly has the store manager. , foremen, waiters, etc., and the back kitchen includes head chefs, chefs, chefs, etc.

When and after the opening of a hot pot restaurant, operations are definitely needed, so how to operate it?

Generally speaking, the most common opening methods are: distribution orders Page, let more people know that a new hot pot restaurant has opened here, and then the preferential policies for the opening will also be given on the single page, such as how many days before the opening, how many discounts, or how many days before the opening, the hot pot ingredients will be delivered etc.

I won’t talk about theory here. You can write tens of thousands of words about theory, but after reading it, you will find that it is all nonsense and none of it is useful.

First of all, let’s give a few counter-examples, which are all from the hot pot restaurant opening plans searched on the Internet.

1. Try to avoid opening on weekends

When you see this, you are fooling people. The most people shop on weekends, so don’t choose to open on weekends to let more people know. Let the single page be distributed to more people. Should we still choose to open on Monday? Everyone goes to work on Monday, and no one goes out to eat or shop. So there will only be a few people at the opening, not even the melon-eaters watching the excitement.

2. Send gifts

Some of the plans on the Internet talk about giving cooking oil to guests, and some talk about giving rag dolls. In fact, this is all nonsense from people who have not found the essence.

The essence of customers coming to a hot pot restaurant to eat is to enjoy the food. When enjoying the food, what they care about most is the taste, service and environment, and even the price. These factors determine whether the customer will stay in the restaurant in the future. Will visit again.

This has nothing to do with whether you give something away or not.

Furthermore, the purpose of opening a hot pot restaurant is to make money. Is it really that generous? Then just do charity. , what kind of hot pot restaurant are you opening!

3. Reception by the etiquette lady:

What I want to say here is that we are not doing state banquets, we are just opening a hot pot restaurant to make money and pursue a career. a career. Regarding the hostess, the cost is too high and I really can’t afford it, so it’s gone! We only need the waiters in the store to entertain us, after all, we have to make money.

4. Three-day trial opening period, no publicity during the trial opening period

According to the current situation, it is best not to have any trial opening period. When it comes to the trial opening period, everyone thinks We were all lax. We thought that it would be fine during the trial opening period and that things would be fine when the official business started. In fact, the customer's first impression has already been left. So don’t have a trial opening period, just open it seriously and show off the best store.

In addition, there is no rent during the trial opening period? No salary is required during the trial opening period? Then why not take it seriously and attract more customers?

In general, we open a hot pot restaurant to make money, so we don’t want to make those frivolous and fancy things, just be simple and practical.

1. Single page:

Whether it is a store in a small city or a shopping mall in a big city, a single page is needed. This is to let others know that we have newly opened a store here. The way to a hot pot restaurant.

Someone must go out and distribute the single page, but the production of the single page should be simple, there is no need to be fancy, lest customers can’t find the key points. Just have the location of the hot pot restaurant, discount information, and some hot pot pictures on a single page.

2. It should also be clear: which hot pot restaurant, what discounts, where, and the key points should be clearly stated.

3. Popularity:

In order to get off to a good start, make the store popular, and prevent accidents, you can invite some relatives and friends to support you and give them a discount anyway. In order to create a popular scene in the store.

4. Discounts:

Discounts will depend on different circumstances. There are opening discounts of 20% off and 32% off. You can also give away limited drinks, etc. This is all possible.

5. Re-Consumption:

In order to encourage customers to re-consumption, you can briefly ask if you need to apply for a membership card when checking out. Membership cards offer higher discounts, or you can get as much as you charge. . How to do a newly opened hot pot restaurant? Publicity and marketing must be in place_Promotion methods for a newly opened hot pot restaurant

Advertising and Marketing

There are naturally many ways to do advertising and marketing, such as in Chongqing " "Internet Celebrities" wrapped a train on Line 2 and stamped it with the logo; or stamped the slogan "No matter how late you get home, xxx is waiting for you" on the pillars of a terminal in a certain city during the Spring Festival; store design There is a mailbox where you can write postcards while waiting for a table, and lucky foodies will be drawn every week to receive free hot pot base ingredients and more.

And you should always pay attention to your brand's rankings on Meituan and Dianping, but these rankings are not the only reason for its popularity.

IP UGC dissemination

For young people, a lot of BD marketing needs to be done, and many KOLs must be driven to spontaneously spread their own hot pot brands, and it must be on the "Little Red Book" APP The number of articles about its own hotpot is in the thousands. Xiaohongshu’s status in the minds of today’s young people cannot be underestimated, because in the public’s mind, this is a young brand that they are willing to eat and spread.

Slogan design

It is best to choose a slogan that is simple, easy to understand, and can make people feel excited, such as "xxx is waiting for you at home" and "xxx is like home" Warmth "The reason why I chose these is because whether Bashu people are on a business trip or traveling, the first meal they get home is definitely hot pot, especially when they return home during the Spring Festival.

Cross-border cooperation in resource replacement

As a hot pot restaurant, the more effective marketing methods include various activities. Think about it, most well-known brands often encounter During events, such as celebrities visiting the store, posters with information about theatrical performances are often displayed at the door, which can be described as an "artistic old hotpot".

If you have the conditions, you can also produce some peripheral products, or cooperate with some museums or institutional activities, and these logos can be printed on the packaging boxes of the base materials for sale. The huge influence will drive online and offline sales. Sales, exquisite packaging boxes and exquisite pattern designs make people feel that now the hot pot base can also be given as a souvenir to friends. You can also print some small packages, small pockets, etc. and give them to diners.