Interpretation of logo of Yili public welfare foundation

The logo of Yili Public Welfare Foundation consists of three capital letters S and Chinese and English characters of Yili Public Welfare Foundation.

These three s stand for:

The first S is sand, which represents the determination of Yili Foundation to pay attention to the development of desert to oasis and devote its life to desert greening.

The second S is Source, which means that Yili Foundation dares to be the first in the world, takes root in the desert, regards the desert, sunshine and everything endowed by nature as precious resources, and tries its best to protect them.

The third S is sustainability, which represents Yili Public Welfare Foundation to gain new wisdom from the desert, lead the global desert green economy, and create an ecological civilization construction model that affects the world.

3S forms a three-dimensional structural figure, which represents the perfection of desert green cause. This endless green round tower, which is composed of 3S, represents the endless green life in the eternal desert and shows the cohesion of Yili Public Welfare Foundation. The bright green color of the New Year displayed by the 3S main logo as a whole represents the desert green cause of caring for life and being kind to nature, and contains spring-like vitality.