What is the value of giving a good title to an article in the operation of new media?

The triple value of the above ownership lies in that ownership is essentially a promise and transaction. That title will definitely bring value to the other party. There are three specific values: practical value, experience value and communication value.

_ Practical value

Practical value is to provide value that meets your daily needs. The most typical is how to teach you to do all kinds of things:

But it should be noted that we are talking about practical value, and everything is ultimately for the benefit behind it. People actually don't want to read articles about how to do this. They have too many things to do every day. What they really care about is the interests behind it. Knowing the methods of reading, the secrets of speaking and the tricks of communication is ultimately only for a better life.

Therefore, paying attention to "better, simpler and happier" is the key to how to write a title.

And if you can double the income, the power of the title will also double. Carnegie's title is probably the most famous title in human history:

How to win friendship and influence others?

This title has two much-needed benefits: 1. Win friendship II. Affect others.

In a good how-to title, two points of interest are interrelated, which gives people a hint: it seems that as long as the first point is reached, the second point can be reached automatically. This can greatly enhance the attractiveness of the title.

_ empirical value

There are two kinds of experience values, one is the five senses experience and the other is the emotional experience.

The five senses are sight, hearing, smell, taste and touch. The most important thing is the visual experience, that is, the sense of picture.

Of course, if you are a gourmet, you should study how to give others a taste and smell experience in the title. )

1. Picture sense

For example, two titles about wine that I saw recently are particularly vivid.

It takes ten years to travel three millimeters.

Migratory birds began to cross the earth, and the wheat seedlings gradually turned into beer.

The title wants to write a sense of picture, there are about three points:

(1) uses more verbs than adjectives and adverbs.

Don't abuse adjectives and adverbs, your description is equal to mine, and the combination of adjectives and nouns will not have any sense of picture.

Of all the words, verbs are the most vivid and tense.

2. Use more short sentences and less long sentences.

Short sentences are like drums, which control the rhythm of words, while long sentences will make people lose interest, not to mention the images that come to mind.

3. Use metaphors.

Accurate metaphor, like a bridge, allows you to reach the place where the author wants to take you in an instant. I read a copywriting title before and liked it very much.

Shooting with this camera is like reading a poem.

2. Emotional experience

With regard to emotional experience, I collected eleven titles below to see what experience they can bring you.

When was the last time you had sex with a beautiful girl?

Emotional experience: sex and attraction.

Only by learning to say "no" to your boss can he really understand your workplace value.

Emotional experience: confident and decisive.

(3) "You go all out and sit better today"

Emotional experience: indulgence, this is the right I should enjoy.

4. "Why do you have to marry a Leo girl?"

Emotional experience: sense of belonging and exclusiveness (for Leo girls).

⑤. "I worked so hard, why didn't the boss TM pay attention?"

Emotional experience: there is a feeling of wanting to control your own destiny.

⑥. Internal courses of Harvard University: zero foundation 1 class hour makes you a financial genius (including PPT).

Emotional experience: I think I'm fucking smart.

After learning my education, my colleagues laughed at me, but when I started talking.

Emotional experience: sense of pride and accomplishment.

8. How to take the initiative in any meeting?

Emotional experience: feeling respected.

Pet-name ruby: China is the safest country in the world, so don't worry about walking in the street at night 12! 》

Emotional Experience: What is midnight 12? But our country is really safe.

Attending doctor. Have you cultivated your child's EQ (with the simplest and most accurate test)?

Emotional experience: I think I must be a good parent.

"Tears ran away! The 87-year-old veteran is looking for descendants who have sacrificed their comrades for 66 years, just for this life and death contract.

Emotional experience: feeling friendship, trust and connection.

_ Communication value

Spreading value, in layman's terms, is socializing. If the new media only learns one skill, I will choose the title; If the title only learns one skill, it must be social.

What is social body, just like the title mentioned at the beginning: How many people finally married their high school classmates?

This title will be forwarded by many people, either one-on-one to high school students or directly to high school students, and then the group will start chatting.

Such a title is a title with social attributes, also called social currency.

There are five social currencies:

1. Find conversation resources-provide users with conversation resources to chat with others.

2. Express your thoughts-help users express their inner thoughts.

3. Help others-provide practical value and help to others.

4. Shaping the image-it is beneficial for users to show off in the circle of friends.

5. Social comparison-let readers feel their social status is higher.

Just look at some specific examples of titles.

1. Looking for information to talk about.

Maybach, the only one in the world, is worth more than 200 million, which is more expensive than Ma Yun's.

The traitor was shot for leaking the secrets of Dongfeng-3/KLOC-0 missile to China.

The secret of magic: how does the magician throw away the coin and change it back?

Hebei University will be famous all over the country.

Express your thoughts

Letter to Garcia: Good employees are those who try their best to complete the task.

Details determine success or failure: 8 details that employees most impress their bosses.

To a bitch.

The more men who love housework, the higher their IQ.

Help others

Emotional intelligence is king: how to restrain your emotions when dealing with customers

How to go from handyman to senior operation to director and CEO

People in the workplace should not step on these pits.

Create an image

Chatting is the lowest emotional intelligence.

Really smart people usually don't make many friends.

Why did China people lose their ability to be slow?

Phuket travel guide

5. Social comparison

Monthly salary/kloc-a job-hopping guide for 0/00000 people.

What behaviors look handsome but are actually stupid?

What is the experience of chatting with people with short knowledge?

What are the basic manners that people ignore?