Five templates of double eleven activity plan

When facing the Double Eleven, we have to start to arrange this Double Eleven plan. The activity plan can plan all activities, and we can't leave such an important activity plan behind! How much do you know about the Double Eleven Plan? In order to make it easier and more convenient for you to use, the following is the "About Double Eleven Activity Plan Template" compiled by us for your reference, hoping to help you.

About the double eleven activity plan template 1 I. Activity background:

"Double Eleven" refers to the annual165438+1October 1 1, which is also called Singles' Day because of its special date. Taobao Mall used this day to carry out some large-scale discount promotions to increase the sales quota. Around 20xx 165438+ 10/010, many merchants launched a 50% discount promotion on Taobao, and 2 1 10,000 people snapped it up collectively, and 150 well-known brands participated. The single-day turnover is 936 million!

Second, the purpose of the activity:

Due to the limited exhibition space in the main venue of the "Double Eleven" event, our flagship store has only been open for 1 month, and it has not been supported by the exhibition space of Taobao Mall. However, we can take advantage of this high-flow and high-turnover opportunity to launch corresponding activities in the store and share a piece of this crazy online shopping.

Three. Activities:

2 yuan minus 1 yuan (equivalent to 50% off the whole audience) will be minus if you take it! It's all postage!

Advertising slogan: xx tells you: 50% off the whole audience!

Activity time: 20xx. 11.11early morning1till 24 o'clock.

Fourth, the activity analysis:

At present, there are 79 models in our store, of which 55 models are 2.5 times the ex-factory price, 22 models are 2 times the ex-factory price, and 2 models are on sale at 0.76 times the ex-factory price of 65438+. Only two specials will lose money after 50% discount, but the pictures on the specials are very poor and will hardly bring sales. Therefore, it is estimated that the commission loss of the "Double Eleven" 50% discount will not exceed 5%.

It is estimated that on the day of "Double Eleven", the turnover will be 654.38 billion yuan, and 80% of the sales will be concentrated in 20% of the hypermarkets. We belong to the category of 80% small and medium-sized stores, and * * * will share the remaining 200 million transactions, with an average of 5,000 yuan per store. Our goal is to reach an average of 5000 yuan.

Five, teamwork:

Artist: Take "Double Eleven" as the theme, and design the home page of advertising activities.

Copywriting: advertising slogan for refining activities.

Promotion: delete the discount set by the matching price reduction and third-party discount software, reply to the page about xx home textiles on the Internet, and publicize the store activities.

Customer service: reply quickly and explain the details of the activity. Modify the prices of some commodities. Shipper: Get the goods ready and contact the courier company in advance to prepare.

About the Double Eleven Activity Program Template 2 I. Promotion Methods:

1, using discounts to promote sales.

2, give free gifts when they are full.

3. Redeem points or cash for points.

4. Buy at a higher price.

5. when it is full, it will be reduced.

6. These promotional activities have their own advantages and disadvantages.

Second, the purpose of promotion:

Shuang Jie used the large passenger flow during Mid-Autumn Festival and National Day to promote sales. The purpose is to retain big customers. So as to earn more credits and money.

3. Work before promotion:

1. Supply problem: determine the products to be promoted and prepare enough goods. Different products adopt different promotion methods. In addition, for discounted goods, we should choose, for example, large products as promotional items. During the promotion period, the goods will sell faster than usual. Therefore, adequate stocking is a guarantee. If it is often out of stock, it will not only affect sales, but also affect buyers' praise for us. If you meet an awkward buyer, it will be really difficult to give you a bad review. Even if it can be cancelled, it will cost a lot of time and energy in vain. That's not worth it.

2. Determination of customer groups: In order to promote sales, of course, it is necessary to clarify the target of promotion. The target of promotion is your target consumer group. These talents are your source of wealth, not yourself. Therefore, the promotion must spread the promotion information to your target group, and your target consumer group will know it before the promotion will be effective. If you sell yourself, it's just casting pearls before swine.

Determine the target audience, and then choose the appropriate means of communication, such as online Wangwang news, signature documents, baby topics, announcements, QQ, blogs, Weibo, post bars, gangs, forums, etc. Can play a role in spreading information.

Only when customers are sure can they choose the appropriate promotion method.

Four. Introduction of activity promotion plan

1, free when it is full.

When the purchase order reaches a certain amount (10), a gift (one national emblem) will be given free of charge.

2. Redeem points or cash for points.

Exchange points for goods. Ten yuan is one cent. This is a very good return for old loyal users. This will also allow buyers with few points to shop more. If your points are enough to attract people to buy goods, maybe some buyers will go on a shopping spree to get enough points. This kind of promotion can attract customers to shop again and introduce new customers to shop, which can not only make customers get more benefits, but also consolidate old customers, expand new customers and enhance customers' loyalty to online stores!

3. Discount. There is a big discount.

Anyone who buys things in our store on the Mid-Autumn Festival and October 1st can "buy goods with the value of 5 yuan from 2 yuan" or "buy goods with any original price from our store for 1 yuan". Only in this way can buyers be more attractive to our baby. It is always generally believed that the quality of discounted goods will always be worse. This is a psychological hint. To dispel this psychological hint, the buyer should think that the product I bought is actually the original price, but I spent less money and made a profit.

This is actually similar to a discount. But the feeling to the buyer is completely different. If you give a 7.7% discount to a $5 baby, the buyer thinks the baby is worth $3, and his quality is estimated to be $3. However, if you rename the discount as "You can take away the goods with 5 yuan's value if you spend 2 yuan", the buyer will think that the value of this commodity is still 5 yuan, but I only need to spend 2 yuan to get it, and its quality is still 5 yuan's.

4. Buy at a higher price.

On the basis of purchasing specific goods, consumers can get goods with active content at low prices by increasing the amount of activities; For example, if you buy a coat and add some money, you can buy headgear and other equipment at a low price.

5. when it is full, it will be reduced.

We will give you 10 yuan everything you bought in our shop during the Mid-Autumn Festival and October 1st. 30 yuan, minus 5 yuan.

6. Buy and give.

On the Mid-Autumn Festival and October 1st, whoever buys the specified goods in our store will be presented with over-value items; Cases, such as buying clothes and equipment and sending beautiful headdresses.

7. Lucky draw.

Lottery is a very attractive promotion scheme. 10/day During the Mid-Autumn Festival, all buyers who buy things in our store can participate in the lucky draw once. Opportunity is not to be missed. A hundred dollars prize is waiting for you! ! ! In addition, as soon as the essence post is released, soft text can also be used, as long as it contains promotional information or product information; The second is to establish more friendship links, especially those shops with large page views. Many people come across your shop while browsing; The third is to use search skillfully. It is suggested that the names of stores and treasures should be added with search keywords commonly used by buyers, which can increase the exposure of online stores, such as national day promotions and national day specials.

About the Double Eleven Activity Scheme Template 3 In order to welcome the arrival of the Double Eleven Shopping Carnival, we have planned an activity, and the specific activity scheme is as follows:

I. Theme of the event

Low-priced storm snapped up by the whole people (dear, did you buy it? )

Second, the activity time

165438+1October 9th-165438+1October1.

III. Contents of activities

Activity 1: 50% off ultimate carnival (165438+1October 1 1)

1 1, 1 1, 10, 50% off sales, low-priced storm, sweeping the city!

(Note: The whole audience must be involved in the activity to achieve the cluster effect. )

Activity 2: Go shopping with courtesy and luck (1 65438+1October 9-165438+1October/).

Customers who shop during the activity can participate in the lucky draw if the amount of a single memo is over 1 1 yuan.

First prize: 1 brand smart phone, worth111yuan.

Two supermarket shopping cards for the second prize, worth 1 1 1 yuan.

Third prize: 6 vacuum thermos cups, one worth 60 yuan.

Fourth prize, 20 soul mates, worth 30 yuan's roll paper.

20 Participation Awards-exquisite gifts worth 2 yuan.

(Note: The lucky draw is to scratch the card as soon as it is opened, and the gifts are given in kind. )

Activity 3: Double the sweetness of a person's holiday (165438+1October 1 1)

Give 0 yuan+1 yuan lollipops after shopping (2 yuan/root, 200 copies).

Over 1 1 1 yuan+1 1 yuan, give 2 boxes of chocolates (25 yuan/box, 40 copies).

Sweetness is limited until the gift arrives. )

Four. Activity cost forecast

1. The estimated cost of the lottery scratch card is 1000 yuan, and the winning fee is 8000 yuan, totaling 9000 yuan.

2. Double Sweet Activity, estimated cost 1500 yuan.

3. The poster and advertising fee is 5000 yuan.

The estimated total cost of this activity is 15500 yuan.

(Note: 7,000 yuan can be shared by the merchants, and the cost sharing will be finalized in consultation with the merchants in the early stage of the event to facilitate the smooth development of the event. )

Verb (abbreviation of verb) activity promotion

1. advertising, using newspapers to put in two issues 3-5 days in advance.

2. Large-scale facade advertisements should be combined with supermarket DM, so as to attract attention and attract customers.

3. Increase publicity by means of supermarket broadcasting and promotion in different places.

4. Use floor stickers, flags and publicity signs, plus festive music to create a good atmosphere for activities.

About the Double Eleven Activity Program Template 4 I. Purpose of the activity

Double 1 1 is a festival for e-commerce over the years. Activities and publicity are very strong, with many participating brands and rich forms of activities. As an offline physical mall, we need to grasp the concept of "double 1 1 shopping carnival" and carry out winter clothes promotion activities when the temperature drops. It should be more different from e-commerce in terms of activity intensity, marketing methods and field experience, thus highlighting its characteristics. Activities are integrated from department stores, supermarkets, restaurants, cinemas and online micro-stores. Give customers a unique and attractive shopping carnival experience.

Second, the activity time

165438+17 October to 1 1

III. Contents of activities

Discount promotion:

1, double 1 1 Beautiful clothes: 500 yuan minus 200 yuan in autumn and winter department stores.

2, double 1 1 cosmetics for your choice: cosmetics (_ _) full of 400 yuan minus 80 yuan. Double 1 1 Super Skin Care Set is as low as 30% off!

O2O (online and offline interaction), grab100000 coupons in advance!

1,100000 vouchers are snapped up for free! After the department store is discounted, the full amount will be reduced, as low as 30%!

Four. Detailed rules of the activity

1)165438+1October1to 10, the official wechat officially launched the ticket grabbing activity. Customers only need to pay attention to the official WeChat, click on the ticket grabbing page, and they can select 30 discount gift certificates, and double-click to get coupons (each coupon will automatically generate a discount code).

2) Only 10 cards are allowed per person and brand.

3) On the day of double 1 1, the customer can enjoy the discount of 50 yuan, 30 yuan and 20 yuan after the discount of the corresponding brand with the coupon discount code.

4) Only one discount coupon can be used for a receipt.

Remarks: the starting point of discount coupons is determined according to the actual customer unit price of each brand, and the full discount is borne by suppliers and shopping malls in different proportions. This activity is mainly to attract online customers to the store.

2, _ silk counterattack white, victory! 0. 1 1 yuan, 1. 1 yuan, 1 1 yuan,10 yuan hot grab super items!

165438+1from October 7 to 1 1 daily, only 0. 1 1 yuan,1./yuan,// Each model is limited while stocks last. Micro-store online payment can be successfully killed!

Item suggestion: 0. 1 1 yuan _ _),

1. 1 Yuan (supermarket environment-friendly tableware box, handkerchief paper/strip, potato chip set, the price is around 5 yuan)

1 1 Yuan (xx bath towel, xx mask set of 2, xx furniture cute rabbit, the price is around 30 yuan).

1 10 yuan (comfortable quilt, pillow, price around 250 yuan)

Remarks: Estimated cost 1300 yuan. (Food stamps are sponsored by merchants)

Category marketing: Shuang 1 1 is a large-scale promotion activity of the shopping mall 1 1, and all categories should carry out activities (discounts or gifts). It is suggested that men's wear, women's wear, shoes, cosmetics, fine products, bedding and children's wear should all have representative brands or highlights to participate in the activities. The following four categories: single products need to be highlighted, and matching and warm recommendation need to be added in the channel light box and counter shopping guide.

1) Winter clothes (thick clothes, coats)

2) autumn and winter accessories (scarves, hats)

3) Bedding winter quilt

4) Supermarket Winter Hot Pot Festival Goods

vip marketing

VIP recruitment: Shopping mall 500 yuan can get a VIP card for free if it spends more than 5,000 yuan a day, and it can be upgraded to a diamond card if it spends more than 5,000 yuan a day.

1, double 1 1 VIP customers free delivery: double 1 1 arrive at the store on the same day and get the designated hot drink in _ _ sweetheart drink. (Opening sponsorship, free of charge)

2. Double 1 1 VIP customers can play for free: the diamond card VIP card can take the children to the amusement park once for free.

Cultural marketing:

1, double 1 1, strip off and go now!

1) Play the customer's confession for free, and enjoy the sunshine in the WeChat sharing area for free.

Venue: radio station on the first floor

2) Single men and women can sign up for the "Heart to Heart" activity. Single men and women will randomly form different "hypothetical situations" for many times to participate in couples' interactive activities. Sincerely, hold hands at once!

Registration place: small stage area on the second floor

Remarks: The specific operation rules and project rules of the activity are attached separately.

2. Double 1 1, Singles' Day venue and Singles' Day walk (special activities of 4F Cinema Singles' Day)

Single men and women can buy exclusive tickets for single aristocrats at the front desk, and girls can enjoy a 40% discount. Boys can get a rose when they buy tickets. Seats are randomly matched for men and women.

Activity time: 165438+ 10/01.

Venue: Movie Hall 1 and Hall 3 (details are subject to the specific viewing time)

Atmosphere layout:

1. Main exhibition area of the gate/category exhibition area of each floor:

The comprehensive exhibition area of fashion winter clothes follows the popular elements of autumn and winter. During the event, the simulated dialogue logo of Singles Day in the exhibition area will be added.

For example, Singles Day comes to _ _ shopping mall = _ silk attacks white and other distinctive signs.

Remarks: The men's and women's department of the department store is responsible, and the display team is responsible.

2. Counters, escalators and elevators on all floors: light boxes and vertical POP racks.

Cost budget (omitted)

Remarks: Please refer to the mall logo for details of the event.

Double eleven program 5

First, the store profile

_ _ Fashion Store is wholly owned by _ _ Fashion Store Clothing Co., Ltd. _ _ Fashion Store brand was founded in 20__, and _ _ Fashion Store is a well-known Internet fast fashion brand in China. As of September, 20__, _ _ Fashion Store has _ _ business departments, with more than _ _ employees and more than _ million members. It is a representative enterprise of _ _ e-commerce.

Second, the brand story

_ _ Fashion Store is the first brand of xx, with four brands, namely women's _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

Positioning of each brand:

_ _ Fashion Store _ _ —— The first brand of women's clothing in XX

_ _ Fashion Store _ _ —— XX Men's First Brand

_ _ Fashion Shop _ _-XX No.1 Children's Wear Brand

Third, the purpose of promotion.

First of all, the ultimate goal of promotion is to sell goods by hook or by crook. The same is true of online shop promotion, but it is not effective to do it casually. Half-price promotion of Singles Day in Taobao Mall is a hot promotion method recently.

Second, the promotion process:

1. Determine the products to be promoted and prepare sufficient commodities.

2. Determine the customer base.

(1) Determine the products to be promoted and prepare enough goods. Different commodities have different promotion methods, and different seasons have different commodity promotion. During the promotion period, the goods will sell faster than usual. Therefore, adequate stocking is a guarantee. If it is often out of stock, it will not only affect the sales volume, but also affect the buyer's sense and praise. If you meet a buyer who is not very talkative, it is really bad for you. Even if it can be cancelled, it will waste a lot of time and energy.

(2) Determine the customer group: The most important thing after determining the product is to find the promotion target. The promotion target is your target consumer group, and these talents are your audience. Therefore, promotion must spread promotion information for your target group and find your target consumer group, so that promotion will be effective. If you sell yourself, the way to sell is just to cast pearls before swine.

Four. Activity time and method:

Activity time: 20__ _ _ _ 165438+ 10/00: 00 to 165438+ 10/:23: 59:.

Activity mode: gold coin elutriation: choose 10 product (family support) for gold coin elutriation with high cost performance: choose 3 products (family support) for family goods, the original price is 699, and the gold coin elutriation price is 399 100 gold coin, with a discount of 5-7%, and some small gifts, such as gift cups, are also included.

Verb (abbreviation of verb) material preparation

(1) Preparation of packaging materials: ensure the inventory of all kinds of packaging bags and boxes involved in promotional activities, and preliminarily sort out some specific packaging in advance, as long as the goods are put in. You can also pack the goods directly in advance, make the express delivery form and mail the documents directly for delivery;

(2) Paper storage for express delivery and invoices, printer debugging and preparation of printing consumables (ribbons and ink cartridges). In order to improve the printing speed, it is not recommended to use ordinary needle printers to print invoices during the double 1 1 promotion activities, but to use laser printers or thermal label printers to print invoices. For businesses that need to print distribution summary tables or sub-distribution summary tables, they must prepare high-speed inkjet or laser printers and their consumables.

(3) The requirements put forward in this activity are more about the service requirements of the merchants, especially the requirements of the delivery link, requiring all xx customers to deliver them first within 2 days. Therefore, it is suggested that there should be obvious text marks or color marks on the packaging or face sheet. Used for quick sorting.

Six, summarize the promotion effect and experience.

Organizing sales promotion is also an experience. After the promotion, the store manager should make an analysis of the promotion results, including traffic, sales volume and click-through rate. This time, are the target consumers interested in the formula products, or are they more interested in other products on the website? At the same time, we should also analyze and compare the promotion activities of competitors and find out what we can learn from them. Competitors sell better than themselves, which definitely shows that their promotion plans are not attractive to others, and the process of analysis is also a learning process. Summarizing the promotion activities can effectively help the store manager improve his promotion level, find out the shortcomings of the promotion activities in this summary, and make adjustments in the next activity. Although promotion is a good way to increase sales, it also needs constant exploration and summary to achieve the expected results.

About the Double Eleven activity plan template 5 I. Activity theme: Singles Day is not alone without him, you still have me.

Second, the activity schedule division

In the early stage (165438+1October1-kloc-0/65438+1October 10), publicity recruitment and material preparation were carried out.

In the middle period (165438+ 10 1 1), during the activity, one group of control activities will be carried out, and the other group will be attracted to the streets to maximize popularity. )

In the later period (165438+1October 1 1), the activity was reviewed and spread twice.

Third, the specific details of the activity.

Participants: female (girlfriend must be brought)

Specific content of the activity: Participants (in groups of 6) choose clothes in any shop in the Women's City, form a match and dress up their girlfriends. Then the judges (9 people are randomly selected from the onlookers), and the best matcher will choose 2 matching clothes from his own choice. Other participants give small gifts. The activity cannot be repeated.

Activity participation mode: on-site selection

Other benefits:

1. Participants who spend all their money in 30 yuan in the Women's City will be given 1 movie tickets (optional popular movies).

2. All the participants in the activity spent all the money in 60 yuan in the Women's City, plus two tickets (optional popular movies) for Song movies of 10 yuan.