A list of top careers in the advertising industry

After seeing the eye-catching advertising production process, do you want to be a part of it? Careers in advertising are extremely competitive, but also incredibly rewarding, and there are many exciting careers within this industry. This article will introduce you to the top careers in this field.

1. Typical careers in the advertising field

1. Advertising account manager

As an advertising account manager, you are basically an advertising and media agency and its customers the middleman between. You will liaise with clients to understand their advertising needs and agree a time frame and cost budget.

You will work closely with media agencies to develop advertising campaigns that meet client requirements and ensure effective communication between both parties. You will monitor the agent's work progress and update clients while delivering the final product for review.

Advertising account managers often need to have excellent verbal and written communication skills. For this position, you will need to be organized and able to work under pressure of approaching deadlines. This position is open to graduates from any discipline.

2. Advertising copywriter

Advertising copywriters provide the written text required for advertising activities. This includes the development of headlines, slogans, text, print ads and leaflets, as well as writing for online advertising and social media, television and radio.

As an advertising copywriter, you will work with the art director to create creative briefs, research and produce copy that meets visual effects in order to effectively develop advertising campaigns that meet client needs.

To become an advertising copywriter, you must be extremely creative, have engaging writing skills and be a good team player. Relevant degree courses include marketing, business, management, media and psychology, but the position is open to graduates from all disciplines.

3. Advertising Art Director

The Advertising Art Director is responsible for developing the visual elements of advertising campaigns and working closely with advertising copywriters and graphic designers to design creative, engaging content that meets client requirements. Eye-catching advertising campaign.

In this role, you will send clients sketches outlining your advertising campaigns (e.g., "sketches" for print and "storyboards" for television).

Advertising art directors need to have a strong insight into the details of life, maintain creativity, have relevant IT skills (such as Photoshop and Illustrator), and have a relatively high ability to work under pressure.

4. Social Media Manager

As a social media manager, your job will be to increase brand awareness and manage the company's social media channels, including Twitter, Snapchat, Instagram and Facebook , and develop campaigns that align with the company’s brand.

You will develop a social media strategy and set goals, create and schedule engaging social media content, and monitor the performance of your managed channels using tools like Google Analytics.

Social media platforms are constantly changing, and the speed of change is very fast, so as a social media manager, you need to be able to adapt to changes quickly and keep up with the trend. You must be organized, creative and have good written communication skills. This position is suitable for business management and marketing graduates.

5. Advertising sales representative

Advertising sales representative sells advertising space to customers. You will work for a media industry employer who will hire you to sell their newspaper, magazine or radio program to advertisers and negotiate a good deal with the client.

For this role, you will need strong persuasive and negotiation skills, the ability to build good relationships with clients, and excellent digital skills.

2. Atypical careers in the advertising field

1. Graphic designer

Graphic designers create visual concepts for organizations. As a Graphic Designer, you will work with clients to develop ideas and create designs that fit the company's brand and goals. You can do it manually or use computer software. These designs may be used for many different purposes, including websites, magazines, advertising, product packaging and displays.

Graphic designers need an undergraduate degree related to graphic design. When applying for jobs, they need to build a portfolio to show potential employers their design skills.

2. Market Research Analyst

The job of a market research analyst is to study market conditions, analyze marketing and sales trends, collect competitor information, and find out what people want. What products and who will buy them at what price, and measure the success of previous marketing campaigns.

This information about target consumers will be used to help companies market their products, allowing them to create commercials, advertising brochures and sales plans.

For this position you must have excellent written and oral communication skills, which means graduates from social science courses such as psychology, economics and sociology will be very popular. The analytical aspect of the role means graduates need to have strong numerical skills, meaning graduates from courses such as statistics, mathematics and research methods are also in high demand. Some positions may also require a master's degree.

3. Advertising Photographer

As an advertising photographer, you will take eye-catching photos of products or services in advertisements. The photos should be of very high quality and successfully attract the attention of customers and make them want to purchase the product offered in the advertisement.

To do this, the advertising photographer will meet with the client to discuss their vision for the shoot. The photographer needs to understand what style of photos the client is looking for and what message the ad is trying to convey to the consumer. After taking the photo, the advertising photographer may need to refine the photo.

For many advertising photographers, a photography degree is valuable in launching a career. You will also need to have a practical approach to problem solving, strong technical skills and a creative flair in lighting, software and camera equipment.