What does Haier's unique internationalization strategy inspire the development of enterprises in China?

From Haier's internationalization to Haier's internationalization-from competing for the international market to integrating into the local culture. \ x0d \ x0d \ The general enterprises in our country, like Haier, just want to enter the international market at first, without thinking deeply about what internationalization means. \ x0d \ x0d \ The internationalization of China enterprises simply means that all our standards can meet the requirements of international standards. We have become a very competitive exporter in China, and our products are also very competitive internationally (especially in terms of cost and price). We want to be a brand. This is like the war conquest between countries in the past, which at least occupied a share, but did not really integrate into the culture. \ x0d \ x0d \ But the internationalized Haier is no longer satisfied with the concept of one-party dominance. In order to absorb all the local characteristics and create our own advantages, we should not only win by price, but also learn to divide places under a large system, dilute the China factor and integrate into the local characteristics. International companies have no geographical restrictions. This is also the characteristic of all international companies now. For example, McDonald's /IBM/ Coca-Cola/Dell and so on. . China enterprises also need to study hard. \ x0d \ x0d \ Haier's internationalization summary: \x0d\- 1998 years ago, we adopted the internationalization strategy stage of "easy first, then difficult", and we must create our own brand. \x0d\- 1998, we designed the trinity localized marketing model, localized design.