Why is MI the core and soul of the CI system?

Ideology Identification (MI) is the highest decision-making level, the driving force behind the introduction of CI, and the spirit of the enterprise. It includes spiritual slogans, business philosophy, business policies, and mottos. MI is also a symbol. When this symbol plays an effective role, it will have a subtle and teaching effect on employees, so that employees can affirm their work in the company. meaning, thereby improving morale. At the same time, concept recognition also represents an image in language, and it must also have a sense of clarity that is easy to understand. For example, Tokyo RAYONNE Company's MI:

Corporate slogan - Let consumers enjoy cheaper goods, employees enjoy a more stable life, and company shareholders enjoy more generous benefits.

Corporate philosophy - the re-creation of new value.

Business policy - focus on people, market trends, and innovative management.

Motto - Get closer to consumers, work diligently to expand the market, and use strength and speed as a symbol of vitality.