The Brand Story of Master Tie

Solvil is the abbreviation of Sonvilier, a village in Jura, Switzerland. Titus was a brilliant Roman monarch in the first century A.D.. This famous watchmaker has made great achievements in the research and manufacture of observatory watches. His products have set a record for the most accurate observatory watches in many authoritative international tests at the Royal Observatory in Kew-Tettington, England and Neuchatel, Switzerland. Dixon's products are diversified, from nautical watches to observatory watches that show the time of sunrise and sunset every day in hours, from perpetual calendars to watches with ringing timers, from observatory watches calculated by time equations to other watches with various complex functions, which is amazing for its unparalleled creativity, technology and pioneering spirit. After World War II, the market demand for high-priced watches was gradually replaced by more popular watches.

At this time, Solvil et Titus actively expanded its business map and output. In 1970s, Solvil et Titus began to enter the Asian market. Since the late 1980s, Solvil et Titus has successively appointed Anita Mui, Wang Jie, Chow Yun Fat, Andy Lau and other British superstars and international football superstar Ryan Giggs as brand spokespersons, and filmed a series of emotional love TV advertisements in coordination with the design of nostalgic watches in different eras. After the advertisement was broadcast, it received rave reviews. Not only the watches worn by the protagonist in the advertisement were snapped up, but also the romantic brand image of Solvil et Titus was established. From "I don't care about eternity, I only care about owning it" to today's "Time is love", the brand slogan used in advertisements has been deeply rooted in people's hearts, and Solvil et Titus has also become a fashion brand representing love and intellectuality. In recent years, Solvil et Titus has actively expanded the fashion accessories market, and successively launched sunglasses, 925 sterling silver jewelry and fashion boutiques; In addition, we cooperate with Japanese leather brand Kanmi to launch a series of leather products with simple design, and create a fashionable and romantic fashion accessories brand.

1930, Paul Dixon handed Tyndash's brand to (Paul-B. Vogel). He thought that the way to manage watches was to expand the watch market and establish an international distribution network. At that time, the market demand for expensive watches was gradually replaced by more popular watches, and with the development of Swiss watch industry after World War II, the business of Iron Master also expanded. These changes have brought revolutionary influence to the watch manufacturing industry, and the operation mode of watches is more enterprising.

From 1950 to 1970, the global watch market grew rapidly. 1963, Societe des Garde-Tempss.A was formally established, and Tieda became a member of this important organization. The emergence of the emerging watch market has geographical, social and economic factors. In the 1970s, Titus watches also began to set foot in the Asian market. Starting from 1988, Tiemaestro Watch took the lead in quoting actress Miss Anita Mui as its brand spokesperson, and was creatively planned by well-known advertiser Zhu Jiading, taking old Shanghai as the story background, shooting a series of thrilling love TV advertisements, promoting its nostalgic watch series and establishing a romantic brand image. After the advertisement was broadcast, it received rave reviews. The watch worn by the protagonist in the advertisement was once snapped up, and the publicity effect was great. Since then, a series of "Forever" TV advertisements performed by Wang Jie, Chow Yun Fat, Andy Lau and other royal superstars and international football superstars (﹝RyanGiggs﹞) have not only established the romantic brand image of the Tower, but also become the classics of Hong Kong advertising industry. These touching stories, coupled with elegant and exquisite watch design, gradually pushed the brand of Iron Master to the peak. Even today, two classic sentences in advertisements, "I don't care about eternity, I only care about owning it", are still talked about by people. After its great popularity in Hongkong, Master Tie immediately expanded his watch sales and marketing activities in Singapore, Malaysia, Thailand, Taiwan Province Province and China. Since then, titus watches have also become popular in Southeast Asia. Today, the social environment and modern people's independent personality and thoughts have changed, and the iron master who keeps pace with the times has also made appropriate fine-tuning of the brand image. A series of advertisements with the theme of "time is up to me" still convey a message that cannot be separated from the word "love", but the coverage is wider than before. While enjoying love, it is equally important to express affection, friendship and personal inner feelings. Titus watches are also full of fashion elements to meet the taste requirements of young people. From "forever" to "time is up to me", iron stone is still a symbol of "love and romance".