Poster banner production-How to make a poster on a computer?

Inventory of banner design components/types/styles/design steps

Banner is definitely not an unfamiliar word to a designer. In various industries currently Basically, it involves the needs of banners. We can see the shadow of banners everywhere, whether on the web or mobile terminals, so mastering the design of banners is an essential skill for every designer!

banner (and banner ads) are the earliest forms of online advertising and are currently the most common form. Banner ads, also known as banner ads, are rectangular bulletin boards that span a web page. When users click on these banners, they usually link to the advertiser's web page.

It is a picture that expresses the content of a merchant's advertisement and is placed on the advertiser's page. It is the most basic advertising form in Internet advertising!

We will explain banner from these aspects below:

One: Components of banner

Two: Types of banner

Three: Banner style selection

Four: Banner design steps

< p>1: The components of banner

I briefly summarize the main components of banner:

And the main elements of banner are: copy + elements + background

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Elements can be subdivided into: elements = products + models + logos + embellishments (the elements here need to be selected according to the actual situation of the banner, and are optional)

As shown in the figure:< /p>

(From petals)

Two: Types of banners

The types of banners I summarize here are mainly divided into:

01: Product promotion banners (new products, hot-selling products)

02: Event banners (festival event promotions, product promotions)

The banners are simply divided into two types. Because different banners have different effects and purposes, we need to design banners of different styles

For product promotion banners, our most important thing is to highlight the characteristics of the product. , so the most important elements we need for banner design must be the product and a brief copywriting introduction. As for the embellishment elements, we can also choose appropriate elements according to the characteristics of the actual product, or we can not use embellishment elements, background It is definitely essential!

01: Product promotion banner:

Product + copy + background

For example:

( (from petals)

The above cases are all design styles for product promotion banners. One of the most common features they have is that the product is enlarged and enlarged again to fully display the characteristics of the product, concisely. The copywriting introduction and a large amount of white space highlight the characteristics of the product, making the user's eyes involuntarily attracted to the product itself

Product promotion banner:

Product + copywriting + elements + background< /p>

For example:

(from petals)

The characteristic of this type of banner is that in addition to the product itself, some other elements are added as an embellishment of the banner. The effect makes the picture appear more saturated, or makes the picture more dynamic!

Then the question is

Under what circumstances is it good to add elements to product banner design? Under what circumstances not to add them? Are elements good?

First: When it is necessary to extremely display the characteristics of the product, it is best for us to choose not to add elements to interfere with the product.

Second: For simple products, we are best Do not add elements for decoration. A large amount of white space is more suitable for the style of simple products.

02: Event banner

Product + copy + element + background

For example:

(from flower petals)

For event banner design, most of us will choose bright and colorful colors, and the picture is saturated and impactful, creating a kind of A lively atmosphere is also essential for adding elements, because for event banner design, the more lively the picture, the greater the intensity of the activity, which will be more attractive to users. The title of the event should also be as prominent as possible!

Two: Banner style selection

There are also many styles of banners, but the styles chosen for banners of different natures are definitely different, and different banners have different combinations. The style gives people a completely different visual effect. Only appropriate matching can make the banner better express its characteristics and purpose

For example:

01: Simple product home banner Promotional banner is more suitable for simple, elegant and clean style

(from petals)

02: High-end technology products ba

nner, choose a style with a sense of technology

(reflected through graphics and colors with a sense of technology)

(from petals)

03: Fashion clothing banners are suitable for choosing the style of fashion pictures

(reflected through unique shapes and styles, graphics and colors)

(from flower petals)

04: High-end luxury brand banners are suitable for high-end and atmospheric style matching

(Reflected by high-end colors such as black and red, black and gold, etc.)

(From petals )

05: Cute style banner for girls\children, suitable for matching with cute style elements

(Through cute elements: illustrations, lines, balloons, hearts, round fonts, vitality (to reflect the colors, etc.)

(from petals)

06: National style/culture/festival banners are more suitable to choose elements with cultural temperament

(Through Chinese-style calligraphy and ancient Chinese elements: seals, Chinese landscape paintings, ink marks, fans, paper-cuts, garden panes, ancient patterns, auspicious clouds, Peking opera, scrolls, etc.)

(from petals)

Two: Banner design steps

01: Understand and determine the design requirements of the banner

02: Clarify the purpose of the banner design

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03: Determine the design style of the banner based on the obtained banner design requirements

04: Select the appropriate banner design layout structure

05: Select matching elements to decorate the banner Overall effect (added according to actual needs)

06: Color matching selection

01: Understand and determine the design needs of the banner

For this understanding of the design needs It is said that no matter what design you are doing, the premise is an indispensable step and the most critical step. If you are not clear about the design requirements, the design results will definitely not meet the actual needs

So what specific requirements do we need to clarify for banner design?

The first point: Determine the banner design copy

Copywriting is also very important for designers Point, the designer can find design inspiration based on the copy information, and can also know the general direction of the design style

The first point: Determine the banner design size and delivery platform

The copy is determined Finally, we also need to know the platform and location of the banner, its size, and whether it needs to be adapted to the display of each platform.

02: Clarify the purpose of banner design

For designing a banner Banner must be designed to achieve a certain purpose, so before designing the banner, you must understand clearly what the purpose of the banner design is, for example: do you want to promote products or promote products? , the nature of the two is completely different,

03: Determine the design style of the banner based on the obtained banner design requirements

We can find the design style of the banner from the banner copywriting requirements Keywords for positioning, such as: full voice intelligent operation car mount A5

From this theme copy, the keywords we can come up with are: full language, intelligence

For this When understanding the keywords, we will definitely first think of the picture of the technological and intelligent era, so we have to choose the style here!

04: Choose the appropriate banner design layout structure

p>

The design layout structure of banner can be roughly divided into:

Centered structure, left-aligned structure, right-aligned structure

The structure of banner needs to be based on the actual situation according to different needs. The choice is made!

05: Choose matching elements to decorate the overall effect of the banner (add according to actual needs)

For the decorative elements of the banner, we also need to base it on the actual situation and the characteristics of the product banner. Make appropriate choices. For example, simple product banners do not require decorative elements, while event banners are better.

For cute banner designs such as girls or children, you need to choose more suitable decorative elements, and the selection of decorative elements for different shapes of banners is also different (a brief introduction was given before, so I won’t repeat it here)

06: Color matching selection

The choice of color is also very critical. The color matching selected for different banners is also different. Appropriate color matching will make the product more prominent or the picture more conspicuous, and The feeling is also different,

For example:

*Black gold and black red will give people a sense of luxury

*Blue, black , the combination of cool colors such as purple, the picture gives people a sense of toughness, space, speed and power, which is more suitable for the sense of technology

*The combination of red, orange, yellow and purple will create a warm atmosphere. More suitable for fashion and events

*The combination of black, white and gray will give people a cold and unapproachable feeling, and is more suitable for big-name style choices

*White, The combination of gray will give people a sense of tranquility, literature, temperament, and elegance, and is more suitable for the selection of simple products

Practical examples:

Copywriting requirements:

< p>Car mount A5 with full voice intelligent operation

Voice mount that waves and obeys

Using the iFlytek AIUI human-computer interaction solution, smart driving can be achieved as soon as you open your mouth

< p>Design size: 1920x650px

Purpose of design: The purpose of the banner design we got according to the demand is to promote the new product car mount A5

Step 1: We will copy the information and provide Put the product into the canvas

Step 2: Clarify our main title "Full voice intelligent operation car mount A5"

So we enlarge the main title to highlight the main title

Step 3: Choose the style of the banner, because what we need to reflect here is the intelligence of the product, so our style can be defined as technological.

Step 4: Choose the layout structure, let’s choose a simple left and right structure here!

Step 5: Choose decorative elements. Decorative elements should also be selected based on the effect of science and technology, and can be extracted from the copywriting, for example here we Can extract: technological lines and graphics, speech graphics, etc.

Step 6: Overall position adjustment and color matching. We also process the text headlines into different hierarchical structures to make them more prominent. , the subtitle copywriting is also slightly processed according to the overall style of the picture, so that the copywriting and the picture are more harmonious and unified, including the impact of light around the product, which also needs to be processed

In the end, we get the above banner effect La! A simple technology-sense banner design is completed!

Okay! Today’s knowledge is a bit more and a bit comprehensive! I hope you like it!

Recommended articles from previous issues< /p>

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Format design - 7 simple image layout methods

10 creative line graphic poster designs

2 tips to teach you color matching Tips to get rid of color matching difficulties!

Innovative poster design ideas: How to design a high-end page or banner?

A good page or poster generally has several similarities:

1. Color matching

A good layout will have a Basic color, other colors are extended from the basic color, and the number of colors should not exceed three.

2. Graphic and text layout

No matter which composition method is used, the primary and secondary should be clear, the content should have a sense of hierarchy, and in addition, avoid space in the layout or contrast between the two ends of the page. Too big, otherwise it will be visually uncomfortable.

3. Unified style

The overall style of a layout must be unified. For example, if you design a Chinese-style poster, you should also choose a Chinese-style style in terms of color selection, picture and text selection. , don’t randomly match it with other styles, it will look out of class.

No matter how you match it, it must be visually comfortable at first glance, focused, and clearly layered. Basically, the layout or poster will not look low.

North Star Chat Design focuses on the dissemination and sharing of graphic design, visual marketing and other content. Welcome to follow me! If you also agree with my point of view, please like and share it to let more people in need People see it, thank you. How to create a poster on a computer?

For those who work on corporate publicity or other copywriting, planning and publicity, being able to make a beautiful poster is an essential skill. Making a poster requires careful preparation in terms of text, drawings, and layout. You need to collect more materials in the early stage, and you need to carefully create and constantly modify it in the later stage to create a beautiful poster.

Method/steps:

1. To make a beautiful poster, you must first clarify the theme of the poster and collect relevant pictures and text materials according to the theme. Determine the content of the product or activity to be promoted by the poster, draft a promotional slogan or promotional introduction, and prepare for the production of the poster.

2. After selecting the materials according to the determined title, it is necessary to organize and modify the materials and apply them to the poster. The first is the design of the poster background. Depending on the theme, if the theme is related to the "sea", the background color can be blue or a pattern background related to the sea. Making the poster background tangential to the subject is what makes a beautiful poster.

3. After determining the background color of the poster, you need to layout the overall layout of the poster, that is, clarify where to place pictures and where to place text. You need to draw the overall layout diagram on a blank piece of paper to provide reference for later typesetting. The layout should be as spaced as possible between pictures and text. The layout of the poster should not be too dense and should be appropriately detailed.

To make posters, you also need to be able to type and have a useful app.

4. According to the requirements of the layout, type the text first. Put the text that needs to be introduced into the corresponding layout, and change the font according to the overall style of the poster. Generally, the font we commonly use when making posters is pop font. This font is relatively relaxed but does not change the shape of the font itself. It is suitable for poster production in terms of both beauty and rigor. After designing the font, read it carefully to avoid unnecessary errors and grammatical errors.

5. After formatting the text, you need to format the images. Paste the picture into the corresponding layout area. The picture you paste should be clear and beautiful, and the color should not conflict with the background color. After pasting, the size of the picture should be modified to adapt to the size of the entire layout and the text on the layout, and to maintain coordination between the two.

6. After the background, text, and pictures are all produced, a poster is basically completed. But in order to make the poster more beautiful, we need to make adjustments based on the effect of the entire poster. When adjusting, try to enrich the content of the poster, adjust the color matching of the poster, and highlight the eye-catching points of the poster. The adjustment is completed by designing an attractive title for the poster and placing the title appropriately in the layout. The font of the title should be the most eye-catching and the color should be the most prominent.

1. First open the ps software, create a new project and adjust the poster size, click the "Create" button.

2. After entering the new project, select the new layer in the lower right corner and click the color picker on the left.

3. Select the color you want to fill, click OK after finding the color you need, and click the blank layer to be filled on the right after selecting the color.

4. Press the shortcut key Ctrl+delete to fill in the blank layer and place the pre-fastened picture on the layer.

5. Hold down Ctrl+T to rebuild the selection, and hold down the shift key to adjust the size of the model image.

6. Create a new text box, add the text required for the poster, adjust the text size, color and position, and the simple electronic poster is completed.

First of all, you must have certain PS skills, creativity and aesthetics. The following is a simple poster production process.

First, create a new canvas, file, new or shortcut key Ctr丨+N, poster settings, flyer settings, press OK to enter the operation area.

Second, when importing images, image selection is very important. Inkjet printing posters are more qualified than provincial capitals, so the selected pictures should be as close to the theme of the poster as possible. Or be fresh and simple, attractive enough. Try not to make the color too complex or too dark. Please note that whether it is an airbrushed poster or a hand-painted poster, this is the theme, and the image is just a foil. 1. Place the file, open the file, and drag the opened image into your newly created operating area.

Note that to remove the opened image to the new operation trend, please note that the icon selected in the toolbar is, the loaded image can be resized, the image on the road, if it is a positioning map, add the third word, the word on the poster is to convey The most important part of the information, so the main information such as the title should be eye-catching.

Open the word document, click Page Layout, click Page Color to set the page background color, enter text and set special effects, click Insert, select the picture in the illustration to add the picture, and adjust the position and size of the picture; or Enter the online poster making website to make posters. Select "Highlight" from the "Select" drop-down menu, click OK, and you will see the highlight area selected.

It is more convenient and simple to use professional picture making tools (poster making tools) to make posters, eliminating the trouble of installing PS software. At the same time, there are a large number of poster templates that can be used as a reference, and you can directly edit, modify and improve them based on the existing ones.

The following are the specific steps to use the Renren Show poster tool to create:

1. First, find the Renren Show Poster () website; you can see that there are a large number of posters for you For reference, there are recruitment pictures, invitation pictures, education and training posters, daily visa pictures, public number pictures, promotional posters, summer enrollment, fission posters, government publicity, capsule banners, event banners, daily news pictures, etc.

2. Find the poster template you like, then click on the picture directly to enter the editor, randomly select a poster picture, and then look at the entire layout, you can customize settings, whether it is size or text settings, image processing wait.

3. You can also create blank works through the Renren Show backend, modify and edit, replace copywriting materials with one click, add interactive functions to freely create animations, preview settings, and publish.

4. It is very simple to create such a beautiful poster. If you need to make a poster, hurry up and make your own poster!

The production method is as follows:< /p>

1. Click New, open the PPT document, and click "File" in the upper left corner of the menu bar.

2. Search templates, enter poster in the topic to search, and find the most suitable poster template in the search results.

3. How to use Dark Horse Programmer UI training to modify text in photoshop. After importing the template, modify the corresponding text information on the slide text box.

This allows you to create posters online.

Operation steps:

1. Taking Photoshop as an example, open the ps software, "File--New" and create a white background file of appropriate size, the color mode is cmyk, and the resolution is 300dpi;< /p>

2. Open the "Brush Tool", find the installed inkjet brush, create a new layer, set the foreground color, and click to draw the inkjet effect background;

3. Open the poster Drag the theme picture in, ctrl+t to adjust the size and position;

4. Ctrl+click the inkjet material layer to load the selection, select the theme picture layer, and create a new "layer mask";

5. Use the "Text Tool" to add the theme of the poster, add text effects, etc.;

6. "File--Save as" .jpg format picture, print, and complete. Tips for using extended information PS: 1. Quickly open a file. Double-click the blank space in the background of Photoshop (the default is the gray display area) to open the browsing window for selecting the file. 2. Change the canvas color at will. Select the paint bucket tool and hold down Shift and click on the edge of the canvas to set the canvas background color to the currently selected foreground color. If you want to revert to the default color, set the foreground color to 25% gray (R192, G192, B192) and hold down Shift again and click on the edge of the canvas. 3. Get the precise cursor. Press the CapsLock key to display the cursor of the brush and magnetic tool as a precise crosshair. Press it again to restore it to its original state.