What opportunities and challenges does “Internet +” bring?

"Internet +" has spawned new formats of information consumption

Compared with the United States, the pan-media trend of China's Internet is obvious. "Internet +" returns the Internet from media to application. The "China Website Development Status Report" released by the Internet Society of China on March 20 shows that in 2014, the top three categories of my country's websites were professional information services such as education, health care, medicines and medical equipment. Websites, news, audio-visual programs, publishing and other industries account for a relatively small proportion.

Xinhuanet President Tian Shubin said that in recent years, various innovative application trends of the Internet have overshadowed the trend of mediaization, showing a more balanced development trend. The "Internet +" promoted by Internet companies can appear in the government work report

It is a major contribution of the Internet industry to exploring the development path under the new normal. One of the direct results is to bring new business formats. Appear. For example, Xinhuanet not only provides massive news information, but also accumulates high-quality resources in big data business, online education business, science popularization projects and other fields, improving its ability and value to serve the public.

Regarding the WeChat red envelopes that have ignited the public during the Spring Festival this year, Wang Wenbin, general manager of CCTV International Network, believes that cooperation with social platforms is an important step in CCTV's transformation into new media. In the future, this cooperation will extend from communication to content and production, creating new forms and models. For example, what effect will it have if brand content such as "Xinwen Lianbo" is premiered on mobile phones? Media integration will definitely give birth to a new, viable and promising business form in the future.

"Internet +" is not an absolute blessing for all industries. The low cost, convenience, efficiency and good user experience of Internet finance have a great impact on the low-end customer base of traditional banks. In this regard, Qu Jiawen, Vice President of the Postal Savings Bank of China

Bank of China believes that as the banking industry faces the impact of Internet finance, it needs to continuously introduce new business formats, make every effort to build e-banking services, and accelerate product innovation. In addition, it is necessary to make full use of big data, cloud computing and mobile Internet to accelerate the construction of the bank's own cloud platform. Through new models and means such as big data analysis, mobile exhibitions, and credit factories, the Postal Savings Bank has greatly improved the bank's existing model and explored the platform economy of Internet finance.

What impact does “Internet +” have on traditional manufacturing? Foton Motor is the domestic commercial vehicle manufacturer that ranks first in both sales volume and brand. Yang Guotao, deputy general manager of Foton Motor Group, believes that the advantages of the manufacturing industry lie in R&D and production, and the mobile Internet can have a positive impact on customers in the manufacturing industry. Interaction, digital precision marketing and the transformation of PC terminal systems have great benefits and advantages. Manufacturing companies must use the Internet to improve the core competitiveness of the manufacturing industry.

In the process of transformation, the manufacturing industry will apply a large number of technologies in the mobile Internet era such as infrastructure and communications, big data, security, cloud computing, Internet of Vehicles, and social networking. It will have a great impact on Internet companies, communications companies, Security companies are also a promotion and there will be opportunities for cooperation. Foton also plans to become a car company with Internet characteristics in the future.

Operators explore new traffic management models

The country attaches great importance to the development of "Internet +" and is bound to further promote the construction of information infrastructure. Basic telecom operators will play a more important role in network construction and maintenance. highlight.

In fact, the situation of the three major operators in 2014 is quite tense. China Mobile, the most profitable among the three, saw its net profit decline for the second consecutive year, the largest decline in 16 years. However, the three major operators are still investing heavily in network construction. China Telecom will invest 61 billion yuan in building 4G networks in 2015, and China Mobile has an investment budget of 72.2 billion yuan in 4G networks. In the past three years, China Mobile's basic network investment exceeded 70 billion yuan. With the rapid development of the Internet, domestic and international Internet traffic is growing very fast. Telecom operators used to expand the capacity of their backbone networks every two years, but now they have to expand it twice a year. This alone puts them under huge cost pressure.

Operators have invested heavily in network construction, but have not received commensurate returns. Due to the large-scale substitution and diversion of traditional telecommunications services by Internet OTT services, in the past 2014, the average revenue growth of the three major basic operators only reached 3.6%, which was far lower than the GDP growth rate in the same period.

The growth rates of Internet companies generally as high as 40% or even 50% can only make them feel disappointed.