What is brand planning?

Full brand planning refers to the comprehensive planning and planning of a brand, including brand positioning, brand design, brand communication, digital marketing and brand management. Its purpose is to formulate a development strategy and specific implementation plan suitable for the brand through analysis and research of the brand's core value, target groups and market environment, so as to increase the brand's visibility, reputation and market share.

Full brand planning usually includes the following aspects:

1. Brand positioning: clarify the brand's core value, target group and differentiation strategy, and formulate a brand positioning plan.

2. Brand design: through the design of brand name, logo, slogan, color and other elements, the image and style of the brand are presented.

3. Brand communication: convey the brand image to the target group through advertising, public relations, promotions, activities, social media and other means.

4. Digital marketing: Increase brand exposure and influence through search engine optimization, search engine marketing, social media marketing, email marketing, content marketing and other means.

5. Brand management: Maintain and improve brand image and reputation, including brand reputation management, brand expansion, brand upgrade, etc.

In summary, brand planning is a comprehensive brand building process that requires systematic planning and implementation of all aspects of the brand to improve the brand's competitiveness and market share.