What format should I use to write advertising copy?

1. cover

(1) title

(2) the name of the planning unit or individual

(3) Completion date of planning copy

(4) Quantity

(5) concise explanatory text or executive summary

(6) Write down the attributes (draft, draft, draft for review, discussion draft, etc. )

2. The preface is short and clear, generally no more than 500 words.

3. Content

4. Text

(1) project background analysis

② Project theme

(3) Project aims and objectives

(4) Implementation procedures (content form, time arrangement, location distribution and personnel organization, etc.). )

(5) communication and exchange plan, that is, specific instructions on how to use various media to communicate with the public and disseminate organizational information (6) budget.

（7）

Step 5 seize

(1) Preparation Work Schedule

(2) Distribution Table of Responsibilities of Relevant Personnel

(3) Detailed expenditure budget

(4) Relevant information

⑤ Precautions

The plan should be divided into internal and external parts.

Detailed explanation of seven countermeasures in the internal planning book

(1) Interpersonal Countermeasures in Planning and Implementation

(2) Plan and implement the countermeasures of relevant organizations and groups.

(3) Planning and implementing financial countermeasures

(4) Planning and implementing the countermeasures of the relationship with mass media.

(5) Obstacles in planning and implementation and elimination countermeasures.

(6) Planning and implementing the countermeasures of relevant government agencies.

(7) Legal issues related to planning and implementation.

External planning book: The core secrets of planning can't be revealed, but the peripheral participants must be interested in planning, and their responsibilities and action plans in this activity must be clear; Write from the other side's standpoint; Write down the benefits of the plan and the other party and related benefits reference materials with a "reciprocal" attitude:

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