How to make posters for clothing store opening events? How to make posters and coupons for physical store promotions?

How to design store promotion posters to be more attractive? In the era of mobile phones and the Internet, the speed of information dissemination is getting faster and faster, and the amount of information received by each person every day is dozens of times more than before. Scroll through Tik Tok, look at pictures, and every APP webpage is vying for the user’s attention. In an era where appearance is all about appearance, can your poster attract customers’ attention in one second? Poster design should not only be beautiful online, but also attract users. At the same time, they can get your theme content and poster promotion content in the next second, and there should be a way to directly purchase or inquire. So how to design it? The following seven points require more attention during the design process. 1. There are many posters with prominent themes. At first glance, you don’t know what they are selling. Slogans like "Save worry, save effort, save money" are indeed attractive, but these six words are too popular, so before these six words, you need to identify yourself to the user. Are you a supermarket? Design studio? clothing store? Or a restaurant. Only by clarifying your identity can users know the value of "saving worry, effort, and money" that choosing you will bring. For event promotion posters, the theme of the event should be stated, such as "Big opening discount, buy one get one free". Although such themes seem to be very common, the more straightforward and easy-to-understand the expression, the lower the reading cost for people. The more willing to look. What businesses need is accurate traffic, right? Therefore, accurate traffic starts with accurate poster design. 2. The project service is clearly publicized. The theme has been determined, but are the project services clear enough? Each theme actually has corresponding picture materials, such as the promotional poster above; summer vacation corresponds to the refreshing blue, real estate posters are combined with the atmospheric community buildings; financial management funds use gold coins that symbolize wealth for professionals; Taekwondo enrollment posters It uses a Chinese ink style background with corresponding photos of the service process on the back, making it simpler and more straightforward. The service content of each project is expressed very accurately. People can think of the corresponding project when looking at the picture, and the explanatory text makes the poster more vivid. 3. Visual project details. The visual project details not only include course process pictures on a single page like Taekwondo, but also have course descriptions, main features, project details, etc. like the autumn tutoring classes. After clarifying the theme, put the corresponding pictures, materials and color combinations to make the style and theme of the entire poster more relevant. 4. The pain points of copywriting are more important than design skills. A good copy can make the entire poster come alive. Some copywriting triggers action, some copywriting tells users how to buy, and some copywriting hits users' pain points, making users want to take action after seeing it, and they will feel at a loss if they don't buy. KEEP's classic short copy "Self-discipline gives me freedom", as well as long copy, capture the key points of expression, so that what users see is what they get. 5. There is trust and endorsement. A good poster has a theme, copywriting, and materials. If there is corresponding trust and endorsement, you can also put it on it. For example, "started in 2001" is a type of trust endorsement related to the year of establishment; focusing on the logo field for more than ten years, with more than 800 chains across the country, and selling 1 million copies a year, these are all good trust endorsements. The expression of trust and endorsement in copywriting adds a sense of trust to the entire poster. 6. There is contact information; address, phone number, WeChat QR code. Many people have good poster designs, and the pictures and color combinations are good-looking, but they do not have specific addresses, contact numbers, and WeChat QR codes. These are elements that must be added to the poster design. . Some people also make the QR code extremely small for the so-called beauty, euphemistically calling it beautiful. In fact, it is not easy to spread. Now many people no longer use traditional single pages to spread posters, but send posters to Moments with one click. By sending a group message to 100 people, you can quickly reach thousands of people directly, but how many people can open the poster and see it? Do you know how many people are interested after opening it? If they are interested and scan the QR code, but forget to download the original image and cannot scan it after scanning for a long time, will they give up scanning the QR code because of this action? This is worth pondering. Therefore, do not pursue the so-called beauty of the QR code. Keep it very small. Whether it is a payment code or a WeChat QR code, it must be enlarged so that users can scan the code to learn details without downloading.

7. High-definition pictures without watermarks. With the development of technology, the threshold for poster design is getting lower and lower. Many poster designers who are not professional poster designers can also successfully create them through some APPs. These APPs, such as: Maker Post, MAKA, WeChat Business watermark camera, picture itch, picture monster, etc. However, some apps do not purchase memberships and will have watermarks. This needs to be paid attention to, because when spread on the Internet, the picture is the sign of a store. A poster with a watermark or unclear picture also lowers the store's grade. If a large number of posters need to be produced every month, it is recommended that you choose an APP to purchase an annual membership and directly produce high-definition posters without watermarks. Similarly, the design styles in these apps are also worthy of design reference for beginners of poster design. Similarly, Huatu.com, Baotu.com, and Huitu.com can also be used as design references. How to do clothing store opening promotions to attract popularity?

During the peak season for new store openings, many clothing stores want to become an instant hit on the opening day. This requires clothing store owners to do a good job in the opening activities of the clothing store. Only activities that attract customers can they make customers pay, then How can the new clothing store opening event best attract customers? Below, the editor will explain to you several pre-opening preparations and optional activities during the opening to help bosses win at the starting point.

Preparations before opening

1. Don’t forget to publicize during the renovation period. Many clothing stores waste great marketing opportunities during renovations. You must know that during the days of renovation, there will be people coming and going in front of your store. At this time, you only need to put up a banner to indicate how long it will take until the opening. How many days, or putting up a poster to introduce store opening promotions, will surely attract a lot of traffic on the opening day, and at the same time not waste any opportunity to promote the brand.

2. Opening on weekends is the best time. The choice of opening time is actually very important, because if you get off to a good start, the business will start rolling in. Therefore, based on data analysis, the editor concluded that opening on Friday and Saturday is undoubtedly the best. You must know that these are the two days when people want to shop the most and spend money the most during the week. And like I said before, Chinese people love to join in the fun, and they like to go to crowded and lively places. Moreover, seeing such a large flow of people, regardless of the performance, I believe the bosses are also happy in their hearts.

3. The opening of the business is indispensable without atmosphere. We only have one opening, so we have to do it well, let customers know that we are open, we have activities, and let them see it from afar. Therefore, to enhance the atmosphere, flower baskets are essential, at least eight, and it is best to play music. If conditions permit, arches can also be added, which can greatly increase the atmosphere of the opening and make customers happy to come in after seeing it.

4. Decoration, display and activities are indispensable. Nowadays, people are pursuing higher and higher quality of life, and their requirements for details are becoming more and more exquisite. Therefore, bosses must improve the store decoration and display in the early stage. Of course, promotional activities are also essential. Don’t forget Most people have the problem of being greedy for cheap.

Activities at the opening

1. Full discount activities. When talking about opening activities, I have to talk about full discount activities. Although it is cliché, why do so many people like it? Because full discount activities are the most practical in people's eyes. Of course, if you want to play some new tricks, you can continue reading below.

2. Free gift activity. Buy a certain amount of goods and give a certain small gift. You must know that some exquisite small gifts may make girls like it very much. Therefore, the mentality of ordinary people is that sooner or later, you have to buy and wear clothes. It will be the same if you buy it now or later, and today this It’s relatively affordable to open a store. If you spend a few hundred dollars, you can get a doll you like or some household products as a gift. Why not?

3. Like collection activity. With the continuous development and progress of mobile phones, like-collecting activities in the circle of friends have now become popular. If the gifts are sufficient (this requires bosses to put some thought into it), I believe that many customers will still be willing to participate, and This marketing strategy of spreading the word once and for all only cost about 1,000 yuan in publicity costs, but it achieved great results.

Therefore, the editor suggests that this event can be held as a warm-up event during the renovation period. When the store opens, customers can use their mobile phone circle of friends to collect likes and real pictures to receive gifts in the store.

4. Forward gifts. Slightly different from the previous activity, the editor recommends that this activity be carried out during the opening period. A picture of the event details. Send it to your circle of friends for three consecutive days. What gifts can you receive? First come first served. There are only 100 or 50 gifts per day. You can divide the event into several days. The editor has also participated in such an event. It feels really great. Nowadays, people have a lot of fun with WeChat Moments, so if you post three pictures to Moments, most people will actually click on them to take a look. Then after reading this rule, I believe that many people can advertise for you for free, and your store only pays for a gift.

5. Be polite when entering the store. Whenever you enter the store, you will be given a gift. Even if the value is not high, as long as it is exquisite, I believe customers will feel your affection and will take a good tour of the store before leaving. Even if the worst happens, if you can't get into his heart or his mind, he will definitely remember your store, don't worry!

6. Other activities. Activities like lottery and scratch cards are actually very interesting, so I won’t introduce the specific contents one by one. In short, activities with novel ideas, gifts, and interactions are undoubtedly the most attractive to customers. They can not only create a high-quality store image, but also provide a good start for future operations. I believe that smart clothing store owners will do their best to handle this important opening ceremony. How to make posters and coupons for promotional activities in physical stores?

When it comes to activities in physical stores, the first thought that pops up in most people’s minds is discounts. It seems that there is no other way except discounts. Let me tell you, discounting is the stupidest way of all activities. Once a store decides to start discounting, it means that the store is not far from closing.

Many people say there is no discount, what should I do? Today I will teach you three methods that are 10,000 times better than discounts. You should like and save them first, and read these methods more than ten times.

The first one is called buy one get one free. For example, if this thing costs 100 yuan, you tell the customer that you spend 100 yuan to buy this thing, and I will also give you the same thing as a gift. This is called buy one, get one free. But one trick when doing this kind of activity is that we have to find a reason, such as a reason like our cooperation with manufacturers to jointly subsidize, so as to lay benefits for you to restore the original price in the future, and it is more reasonable and reasonable to do so.

What is the second method called? How much cash do you buy? For example, if you open a clothing store and you spend 300 yuan with us, I will give you 300 yuan in cash, but I will divide the 300 yuan in cash into 10 times, and I will give you 30 yuan back every month. In fact, the purpose is to lock in customers and repeatedly enter the store 10 times. If you say that you have not been able to deal with other things after entering the store 10 times, then that is your problem. The advantage of this method is that it can not only receive a large amount of cash quickly, but also lock customers into long-term and continuous consumption.

The third method is to buy something and give a mobile phone or a gas card. This is called hard currency. For example, my friend is Mr. Chen of a clothing store. What does he do? Pre-deposit 9688 at their home. He is a clothing wholesaler. He pre-deposited 9688 at their home and then gave away an iPhone worth 9688. Through this activity, more than 150 such mobile phones were given away in a week, but these more than 150 people were locked for two years. consumption. Therefore, for physical stores, we organize activities to be more attractive, to make the store popular, and even to lock in customers.

The lowest way is to give a discount. Unless you quit this store in the future, you can go for a discount. If you still want to continue doing this, I suggest you learn from the various marketing tools in Qidiandong’s Eighteen Ways to Acquire Customers. These methods are at least 100 times and 10,000 times more powerful than discounting. For example, like the three methods we just mentioned above, you should carefully consider whether they can be used in all industries. Therefore, doing business, especially opening a physical store, does not mean that the store I open just sits there and waits for customers to come.

If you just do this, you will have to wait for death in the end. We must have methods and techniques to do it.