What else can you do with sales bargaining?

1. Take the initiative and stop bargaining if you want to.

Before business negotiation, we can make it clear to the other party that our supply price has been "fixed" and due to various reasons The reason cannot be downgraded, I hope the other party can understand. Saying "ugly things first" blocks customers from bargaining, making them unable to bargain even if they want to, thus achieving a pre-emptive effect.

In shopping malls, specialty stores and other business places, we often see slogans like this: "Fair price sales, no need to negotiate." If someone wants to make a counter-offer while shopping, the salesperson will politely point out: "Sorry, we don't do counter-offers here." In this way, a verbal battle of bargaining with customers can be easily avoided.

In addition to showing business rules like this to prevent customers from bargaining, we can also refer to the following two preemptive methods: 1. Explain to customers the factors that affect price customization, such as unique raw material formulas and processing techniques. Advanced, strong advertising and promotion, etc., indicate the reason for the "high price", allowing customers to perceive that they really get what they pay for, and it is great value for money; 2. It indicates that they are not making money by operating this variety, and it is entirely because of the relationship with a certain manufacturer Shang Shang took over this business after having an old relationship for many years. He hoped that the customer could help and take care of him this time. He also told him that he would definitely make up for it in future cooperation with other varieties.

Of course, the implementation of this "pre-emptive" approach must have a prerequisite, that is, the product itself is excellent, very fashionable, very popular, and has good sales momentum, and will not directly affect the customer's final purchase because of the price. Buy. Otherwise, customers will be turned away thousands of miles away.

2. Observe the situation, evaluate the situation and make a price quotation

To effectively avoid customers' bargaining, it is very important to quote the price skillfully. This involves a series of issues such as customer classification, quotation methods, time, and location selection.

First, distinguish the customer types and make targeted quotations

For those customers who are aimless and do not know the price trend, you can quote a high price and leave a certain room for bargaining; The price of a certain variety is specific, but customers who know the pricing rules of each sales link in the industry should quote appropriately, and the price should be reasonable. For those customers who know the specific price and can purchase the same variety from other channels, the price should be reasonable. Prices should be lowered as much as possible to retain customers without losing money. In short, it is to quote different prices for different types of customers, and "go to which mountain to drink and sing."

Second, pay attention to the quotation method

In the quotation method, we should pay attention to three points: A. Quote the price of the smallest unit. For example, when quoting beer, we usually quote the price of one bottle (one dollar and fifty cents), but not the price of one piece (thirty-six yuan). This is exactly the reason. Because the quotation for the whole piece is not easy to convert into unit price, and the price of the whole piece is large, it will give people the impression of high price for a while. B. Quote the corresponding price within the average time unit. C. Do not quote an integer price. Quote more than a few hundred or tens of yuan or a few cents, and try to quote as little as a few hundred or tens of cents. Firstly, the more specific the price, the easier it is for customers to believe in the accuracy of the pricing; secondly, you can bargain with the customer. In the process, the fraction is used as a bargaining chip to get one back, and "profit" is given to the other party.

In addition, it is also a good method to explore and quote prices by asking customers to quote an affordable purchase price in advance.

Third, quote according to time, place and person

1. Quote different prices to customers at different times. When the customer is very busy, we can report a blur. The price allows him to have a rough price impression of the variety, and the details can be negotiated at another time. When customers have a clear intention to purchase, we should seize the opportunity to quote a specific price so that they can have a more specific understanding of the product price. When there are many business people in the same industry and competition is fierce, it is not appropriate to quote. At this time, the customer is busy and cannot remember the quotation, but it allows careful competitors to grasp our prices, which becomes a breakthrough point for them to attack us.

2. Quote at the appropriate location. Quotation is a relatively serious matter, and we should choose to do it in a more formal place such as the office, otherwise it will give the customer a casual and hasty feeling. Furthermore, talking about work matters such as quotation outside the office and taking up personal time may easily arouse customer resentment.

3. Decide who to quote the price to.

Price is often a relatively sensitive topic in business interactions. For projects that require bidding or negotiation, price is even more of a secret. Therefore, when quoting, you must find the right key person. When meeting ordinary people, "just talk". But "give it all away". Offering quotations to people who can't make the decision can only be futile, and may even make the results counterproductive.

3. Highlight advantages and value for money

Bargaining with customers is actually an art of persuasion. In the process of "lobbying", one thing must be grasped: that is, "Wang Po sells melons and boasts herself", highlights the product and all the advantages related to product sales, so that customers can sincerely feel that "this is the only one, there is no other branch." , the feeling of "it's worth spending this kind of money", otherwise, the result will be unconvincing.

First of all, highlight the advantages of the product itself. For example, the product has first-class processing and manufacturing technology, and the quality is guaranteed; it has exact curative effect, and good results can be obtained by using a small amount; and it has unique selling points. , the market has a large blank space, there are few similar products, and the competitiveness is strong; with a suitable retail price, consumers can easily or happily accept the product, although the profit is small, it can sell more, etc.

Secondly, highlight effective follow-up support. It mainly shows that the relevant advertising campaign of the product is strong and covered by all major media from the central to local governments; the promotion policy is in place and the gifts are delivered in a timely manner; the distribution policy is sound and can effectively control the distribution market to ensure that the region is not disrupted and the distribution market is not disrupted. Price etc.

Third, highlight comprehensive supporting service projects, such as establishing a relatively complete after-sales service mechanism such as free consultation services, door-to-door delivery, installation and commissioning, and lifetime warranty.