Work plan of cake shop next week

Planning is very important whether the cake shop can be opened well. The following is my work plan for the cake shop next week, which I collected for you. I hope it will help you!

The work plan of the cake shop next week is 1? record

I. Store Background ............................................................................................... 1

2. Our shopping mall plan is ............................................................................................... 1.

Three. Overview of bakery ...................................................................................

........2

Verb (abbreviation of verb) management structure ............................................................................................... 3

Intransitive Verb Business Goal ............................................................................................... IV

Seven. Market and prospect analysis .................................................................................. 5

Eight. Business Plan ............................................................................................... 6

Nine. Financial estimation ............................................................................................... VII

X. Project Risk Analysis and Countermeasures .................................................................. 8

First, create a store background.

With the improvement of people's living standards and the diversification of material and cultural life, cakes have gradually become an indispensable food in people's daily life, and so have college students, especially those in love. In view of this, we chose to open this cake shop in Sanlitun, aiming at providing high-quality and high-priced services for our college students.

Second, our planning.

1. Reasons for its establishment

1. 1 organizational reasons

With the improvement of material level and living standard, a bowl of longevity noodles and a few boiled eggs can no longer meet people's requirements, especially the post-90s college students. College students who are in love are often romantic and pay great attention to birthday gifts, and birthday cakes are essential.

1.2 technical reasons

Cake belongs to western-style pastry, and the production technology is no secret. As long as you study hard, use enough materials, or hire a pastry chef, there is basically no problem in cake making.

1.3 school reasons

At present, the general situation in the country is that employment is difficult. College students have just stepped out of the campus, full of ideals and ambitions but without practical experience. Employers attach great importance to qualifications and experience as well as ability, so college students are in a state of either high or low. In order to change this passive situation and encourage college students to start their own businesses without affecting their studies, the establishment of online cake shops has been strongly supported by the school.

2. Delegation

Efficient and smooth sales channels, based on providing cakes with various flavors, selling flowers and exquisite small gifts, providing part-time jobs for students with financial difficulties in families and creating the best living environment for college students!

3. Objectives

Based on Anyang Institute of Technology, we will serve the surrounding residents and develop step by step, thus radiating Anyang City and building a first-class cake shop.

Three. Overview of bakery

Store Name: yi county Qingyuan Bakery

Manager: Li

Partner: Lulu Wang.

Contact person:,,,,,,,,,,,,,

Address: Sanlitun, Anyang Institute of Technology

Our restaurant belongs to the catering service industry and is a sole proprietorship enterprise. Mainly provide people with cakes, bread, ice cream and drinks and other desserts. Here, consumers (mainly industrial students in Anyang) can make cakes by themselves, and they can make a hotel-class cake, a unique love cake, cakes, chocolates, biscuits, jelly puddings, cookies, pies, egg tarts, puffs, etc. in the store. But the main product is cake, and at the same time we still have to sell finished products and customized products. Here, consumers can get together with friends, have fun with their parents, share with the team, or study alone. They can put aside all their troubles and relax into unlimited fun.

Fourth, store design.

Color: mainly warm colors such as yellow, red and orange, supplemented by light and lively cool colors. Show fashion, trend, elegance and taste.

Store layout: Appropriate use of lighting, carpets, partitions and other elements, as far as possible, on the one hand, effective use of space, on the other hand, it looks patchy, not open and plain. Some private dining tables can be properly designed, but long-term customers can fully enjoy their self-satisfaction.

Partition layout, so that each sub-group of consumers have their own favorite corners and tables.

Lighting and lighting: Lighting is an important element in restaurant decoration. Choosing different styles of lighting can effectively increase the aesthetic feeling of the restaurant. Lighting is an important part of setting off the atmosphere of the restaurant. You can choose different colors of lights to set off the pleasant atmosphere in the restaurant. At the same time, customers should keep the convenience of adjusting the lighting in their own space according to their own requirements.

Wall decoration and curtains: adjust in time according to the season, and the materials, patterns and colors of various fabrics are as harmonious as possible, showing the style of the restaurant and being close to the sensory enjoyment of consumers.

Dining table: The design and placement of the dining table should be harmonious in general, with individual differences to avoid giving consumers the feeling of food stalls.

Handicraft placement: the choice of handicrafts should be close to the atmosphere of the restaurant and the preferences of consumers, and set off the taste of the restaurant.

Tableware: clean and tidy, reflecting the characteristics or image of the coffee shop.

Background music: mainly romantic and soft light music, with moderate loudness, in line with seasonal changes and coffee shop style.

Verb (abbreviation for verb) manages structure

1. Staffing: store manager (himself), manager, waiter and pastry chef.

2. Main responsibilities: manager

Cake Shop Work Plan for next week 2 I believe many people want to open a cake shop, or talk about a bakery, which may be due to many reasons, such as lack of funds, experience and technology.

I. Project background

Second, the project strategy of the company

1. The company was established.

2. Technology

3. Company mission

4. Company objectives

Third, business environment and customer analysis.

1. Industry analysis

2. Analysis of survey results

3. Target customer analysis

Fourth, business strategy.

1. Marketing Strategy Analysis

1. 1

1.2 price strategy

1.3 sales strategy

1.4 channel construction

2. The implementation of the cake shop strategy

2. 1. Market range selection

2.2. Focus on promoting customers.

3. Field promotion

Prediction and analysis of the marketing effect of verbs (abbreviation of verb)

1. Turnover income 2. Customer characteristics 3. Consumption characteristics 6. Risk analysis. Operating cost estimation

1. principle

2. Initial investment

3. Second-stage investment

Eight. Project overview

Cake Shop Work Plan for Next Week 3 I. Project Background

With the improvement of people's living standards and the diversification of material and cultural life, cakes have gradually become an indispensable food in people's daily life, especially for college students. But now the fast-paced life and emerging lifestyle make many college students reluctant to go to the cake shop to buy. In view of this, we opened this cake shop to provide excellent service and a relaxed and convenient lifestyle for college students.

Second, the project strategy of the company

1. The company was established.

. technology

Cake belongs to western-style pastry, and the production technology is no secret, as long as you study hard, use enough materials, or hire.

As a pastry chef, there is basically no problem in making cakes.

. Corporate mission

Efficient and smooth sales channels, based on providing cakes with various flavors, selling flowers and exquisite small gifts, providing part-time jobs for students with financial difficulties in families and creating the best living environment for college students!

. Company goals

Based on the university town, it will serve the universities in Changsha and develop step by step, thus radiating the universities all over the country.

Third, business environment and customer analysis.

1. Industry analysis

The target consumers of "Sweet Talk Cake Shop" are college students. The tentative target consumer group is mainly college students in Changsha, and will gradually expand the market in the future. Take Hunan University as an example, there are nearly 30,000 students of all kinds, and the latest statistics show that there are about 6.5 million college students in China. This market is a huge customer, and the capacity of the target market will be considerable.

2. Analysis of survey results

The company focuses on the customer analysis of college students, mainly through online questionnaires and personal interviews.

(1) Have obvious curiosity, innovative convergence, and listen to the introduction of classmates or friends to produce purchase behavior. ⑵ The purchase behavior is basically emotional, but it is rational due to the influence of its own economic income. Generally, varieties with lower prices but better taste are selected.

⑶ College students have no fixed purchase pattern, and their purchase behavior is often random.

(4) Strong ability to accept and absorb new things, pursuing fashion, advocating individuality and paying attention to beauty.

5. The factors influencing product purchase are: price, taste, variety, packaging, service, etc.

[6] The purchase behavior is very festive, generally concentrated around Teachers' Day, Valentine's Day, Christmas and friends' birthdays.

The work plan of the cake shop next week. Introduction, enterprise introduction:

(1) Project Description: We plan to engage in small enterprises in the bread industry. Name it:. Enterprises belong to the trade industry with small investment, low threshold, wide consumer groups and fast recovery cost. At present, its life cycle is still in the primary stage.

(2) Main products: The products operated by this enterprise are mainly breakfast bread, snacks and various exquisite western-style cakes.

(3) Purpose of the project: At the initial stage, the students of Jiangxi Normal University and the surrounding residents are the main customer groups, and the market operation is the mainstay, so as to attract more customers with better products and services.

Second, product and service creation:

(1) sales target: customers: the target customers of our store are: ordinary consumers who go shopping and entertainment in the business street, accounting for about 50%; Students, store employees and community residents around the school account for about 50%. The number of tourists is sufficient and the consumption level is low.

(2) Features and types of products:

This product is exquisite and beautiful, tastes good and sells well. And can comply with people's pursuit of health and green, develop and innovate some healthy products such as germ bread, brown rice bread, weight-loss bread, sugar-free bread and so on. People have a full stomach without worrying about some health problems. The products are mainly breakfast bread and various western-style cakes, and milk tea and ice cream with various tastes, unique tastes and healthy characteristics are added.

(3), the competitiveness of products:

1, the products of this enterprise pursue health and innovation, and don't stick to the ready-made inherent design concept.

Our cake shop has a large storefront, so we can put some teahouses. If we sell them now, it will attract many customers. We opened a store in 1996.

(3) service plan:

1, adhere to the people-oriented, advocating family and individuality.

2, adhere to the safety first, strict material selection, strict production technology.

3. Convenience. When designing services, we should actively adapt to the market and customers. Many people buy cakes because they are quick and convenient, so we must carry out this theme when designing services.

4, respect, the clerk showed respect and warm welcome to the customer, the customer will be valued because of his work, then he will trust the store more and repeat customers more.

5, innovation, in the case of customers' higher and higher needs and expectations, more and more diversified, the service must constantly adapt to continuous innovation and conceive new services, in order to be eliminated, in a favorable position, and bring economic benefits to the cake shop.

(4) Additional products:

This enterprise not only manages cakes, but also integrates other products, such as milk tea and ice cream. For some consumers, drinking milk tea and chatting with friends in a leisurely, quiet and comfortable environment is a pleasant enjoyment.

Third, the project strategy:

(a), enterprise objectives:

1, the first year: mainly to accumulate entrepreneurial experience, lay a solid foundation and gain a firm foothold in the market. 2. In the second year, the main goal is to expand stores, expand products and attract more customers to spend.

The main goal in the fifth year is to occupy more market share and try to open two branches.

(2) SWOT analysis of the project:

1, advantage analysis:

(1), at present, the decoration of cake shops on the market is simple, giving people the feeling of uncleanness, while ours is large and beautifully decorated, giving people the feeling of relaxation and freedom.

(2) At present, all cake shops in the market have limited varieties, average taste, high price and no innovation in product development. However, the company's cakes are exquisite in style, diverse in taste and reasonable in price, and the products are constantly improved and innovated.

(3) The in-store sales and take-away service of this enterprise can attract more consumers to a certain extent.

2. Analysis of disadvantages:

(1), during the opening of the new store, consumers didn't know much about its basic situation, such as taste, which affected sales to some extent.

(2) Product innovation is not accepted by consumers who are keen on traditional cakes.

3. Opportunity analysis:

(1), the market is far from saturated, with a large profit margin and a large number of pastry consumers, and the market prospect is broad. At present, the strength and quantity of competitors in the market are limited.

(2) Good taste, serious service attitude and professional operation level have established a good reputation among peers.

(3) Although the business area is limited, the indoor environment is good and can leave a good impression on consumers.

(4) The products are rich in variety, unique in taste and have certain competitive advantages.

4. Threat analysis:

(1), competitors have their fixed consumer groups, and will never be willing to reduce their market share, and will take corresponding measures.

(2) With the increasing variety and quantity of various commodities, consumers have more and more choices, and the competition is getting stronger and stronger.

(3) Cake is a high-fat and high-calorie product, and the current trend of losing weight makes it more difficult to expand sales.

(3), media plan:

1, regularly launch corporate activities or consumer DIY activities.

2. Poster promotion: mix some products with drinks, change their names and distribute leaflets.

3. Establish your own website through online publicity, and have your own set of online contact and publicity methods.

4. Interpersonal publicity; You can ask your classmates and friends at school to help promote it. Word-of-mouth publicity is sometimes more trustworthy than other publicity methods.

Fourth, marketing strategy.

(1) Product strategy:

1. Product compound management, not only a single product such as cake, but also leisure drinks such as coffee and milk tea, which are very popular among consumers.

2. Compared with other cake shops, introduce some cakes with higher nutritional value, less fat content and less protein.

3. Introduce different products for different consumers.

4. Pay more attention to the quality of this intangible product, and provide on-site service for consumers who have a desire to consume but are unwilling to buy it themselves.

5. The product pays attention to packaging, giving consumers a good enjoyment.

(2) Price strategy:

1. Set reasonable prices according to consumers' spending power and product types.

2. Set a relatively low price compared with competitors.

(3) Promotion strategy:

Our store needs to take advantage of the vast and profitable cake market to rapidly expand the scope of services, thereby increasing the market share, and finally firmly occupy the school cake market from small to large. In order to achieve this goal, the action plan is:

1. Pay attention to the cultivation of service attitude and try our best to improve service quality.

2. Constantly innovate products, improve and increase the types of cakes to meet the tastes and needs of different consumers.

3. Continuously strengthen product promotion, enhance students' loyalty to products, and strive to tap potential customers.

4. Carry out product promotion activities in a timely manner,

5. Add a proposal to the store. Students can fill in suggestions or opinions directly.

6. Increase take-away, accept orders from consumers, and then provide on-site service.

7. Membership system, dealing with consumption points cards for frequent customers.

Verb (abbreviation of verb) financial analysis;

(1) Capital requirements:

Start-up assets: about 95,000 yuan.

Equipment investment: 1. The rent is 5000 yuan.

The facade decoration is about 2000 yuan (including storefront decoration and light box). 3. The investment in shelving and selling Taiwan is about10.5 million yuan. 4. Employees (2 employees) need 500 yuan for uniform clothing. 5. Maximum investment of machinery and equipment: 80,000 yuan (including cake making complete sets). First purchase: raw materials such as flour and cream, about 6000 yuan.

Monthly sales (average): 2 1000 yuan. According to experts' assessment, the monthly sales of such a small cake shop can reach 2 1 1,000 yuan after the operation is on the right track.

Monthly expenditure: 14033 yuan. Rent: the best location is in densely populated residential areas, community commercial streets, and lots close to children (such as kindergartens or playgrounds), about 5,000 yuan.

Commodity cost: about 30%, about 5000 yuan. Salary of personnel: a small shop with 10 square meter needs 1 cake master, 1 waiter, and the salary is 2000 yuan.

Miscellaneous expenses such as water and electricity: depreciation expense of equipment in 700 yuan: calculated in 5 years, monthly profit 1.333 yuan: about 6967 yuan. According to this estimate, the investment can be recovered in about one year.

(2) revenue forecast:

The daily sales volume is 65,438+0,000 yuan, and 300 yuan has extra products every day.

The annual sales volume is 20. 1 ten thousand.