E-commerce banner material-What is the design principle of online store banner?

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What is the design principle of online store Banner? First, Banner's typesetting principles

Banner's design follows the general graphic design principles, but it will also be different because of the different display areas and usage scenes.

1. alignment principle: content elements should be aligned, especially the copy, to present a sense of order to the audience.

2. White space principle: No matter the banner of Taobao or Netease Cloud Music, the area is not very large, so don't row the banner too full and leave some "breathing" space, which not only reduces the oppression of the banner, but also guides the reader's sight and highlights the key content.

3. Subtraction principle: The number of colors and fonts should not be too much. Too many colors, fonts and graphics will distract readers and make pictures look too messy.

4. Consistency principle: Pay attention to the consistency and coherence of the whole design when typesetting to avoid different types of visual elements.

5. Contrast principle: increasing the visual differences of different elements, or using contrast colors, can attract more attention.

Second, the composition method of banners.

1. Vertical and horizontal composition:

Left/right/center alignment, etc. , intuitive and easy to operate.

2. Frame line composition:

Frame line composition can also be combined with other composition forms, adding frame lines to the picture to make the line of sight more concentrated and maintain the sense of balance of the picture. It is also a simple and easy-to-use composition form of banner.

3. Diagonal composition:

Different from vertical and horizontal composition, diagonal composition is often used in e-commerce banner. The product/copy is typeset in an oblique way, or it can be combined with frame composition to distinguish and highlight the text.

4. Radial composition:

In e-commerce banner, you can often see radial composition, with copy typesetting in the middle and product drawings around the copy to keep the picture balanced, highlight the key points and set off the atmosphere.

5. Ceramic tile composition

It is also a common composition form to lay the product drawing flat on the background and highlight the text theme with border lines.

In practice, it is often the combination and unification of various composition forms and typesetting principles that can complete a high-quality banner design. What we have summarized are only some typical and common cases. I hope you can learn and use them ~

How to use the poster of thousands of pictures? The downloaded com can be used as the background of the poster. Some people who do Taobao art and web design will go to the money road. Com download pictures for web pages and Taobao's product background pictures are all material.

Copy the font file, open the control panel, open the font and paste. Restart PS, which can be found and used in the PS font style list.

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Print advertisements: posters, exhibition boards/booths, business cards/cards, picture books/binding, DM/ leaflets, LOGO/ logos, prototype materials, VI/ guides, packaging, PS tools, handwritten newspapers/tabloids, photo albums/photo studios, etc.

Design elements: story elements, button-free photos, decorative patterns, textured borders, cartoon hand-drawing, icon elements, effect materials, festival elements, product objects, floating materials, lines, publicity labels, PPT elements, etc.

Background: Advertising background, main picture/through train background, banner background, store background, H5 background, etc.

E-commerce Taobao: e-commerce poster /banner, through train/main picture, detail page template, home page template, comprehensive template, mobile phone terminal template, holiday promotion template, etc.

Video template: real video, product/publicity, video poster, short video with Tik Tok, education and training, photo album, video elements, MG animation, film and television packaging, information icons, creative posters, etc.