Gemdale Property “Xiangjia” creates smart communities

Recently, Gemdale Property, a leading brand in the industry, launched the "Xiangjia" service account on the WeChat platform, aiming to provide tailor-made and exclusive services for building smart communities for property owners across the country.

Compared with the mature management experience in community services and commercial operations in Western Europe and the United States, the commercial development of Chinese communities still has considerable room for expansion in terms of market and consumer demand. Faced with market competitors in the "last mile" of community commerce, large national developers and property management companies have also stepped into the development of community e-commerce based on community residents.

As an excellent integrated operator of community services and asset management, Gemdale Properties has achieved scale expansion through nationwide integration actions under the grand strategy of Gemdale Group (600383, Stock Bar). We take "consolidating our roots" and "seeking change" as our business philosophy, and continue to build our own brand with high-quality services. Faced with the market competition situation in which the industry is vigorously developing large-scale and community 020, the launch of a series of service platforms such as Xiangjia has also become an opportunity for this brand property to upgrade its service methods, basic management and management thinking. important manifestation.

With the goal of “creating an environment and conditions that can truly serve community residents’ living needs”, and with Gemdale’s own brand as the foundation, the “Xiangjia” service account will provide community services and added value to owners. Serve. Taking advantage of the opportunities of mobile Internet and the demand for transformation and change, this act of touching new profit growth points can also be seen as a powerful exploration of the direction of smart communities by leading brands in the property industry.

It is reported that the "Xiangjia" service account, in addition to providing basic property services, has introduced many well-known O2O operating brands, involving group purchasing, smart housekeeping, laundry, food purchase and other content, as well as the upcoming smart parking , WeChat door opening and other services simultaneously create a smart community experience. Owners can learn about the service platform and community life information at the first time based on information announcements. The ibeacon technology that has attracted much attention before will also be applied on the "Xiangjia" platform, taking the lead in piloting in Shenzhen real estate communities. It will become the first community in China to deploy ibeacon technology based on the safety of the elderly and children. Yao Ping, assistant general manager of Gemdale Property Management Group, said that we launched "Xiangjia" to provide owners with more convenient, smarter and more considerate services and to create an ecosystem of community services. In this process, Gemdale Property has established lean management, adhered to the essence of property management services, and at the same time, better assumed corporate social responsibilities.

Through the "Xiangjia" platform, Gemdale Properties reshapes the ecological value chain of traditional industries, and combines the ecological value of enterprises with the simultaneous effects of operational data, interactive relationships and mobile socialization. The chain has changed from "linear" to "shape", but the most important core is still the community users.

On May 31, Gemdale Properties launched the nationwide recruitment of “Chief Service Experiencers” as a continuing activity after the launch of the “Xiangjia” platform. Through open linkage, owners across the country are invited to experience and Participate in community service design, propose new service suggestions and standards, and then allow owners to personally participate in the construction of the "Xiangjia" platform, giving full play to the user's "independent and self-created" fun.