What should I continue to do after corporate culture handbook is finished? How to publicize?

After the completion of corporate culture handbook, an important task that needs to be completed is the promotion of corporate culture.

First, the principle of cultural promotion:

The promotion of cultural landing needs to strictly follow the principle of "step by step and focus"; "Repeated circulation, spiral rise"; "Focus on strategy and dynamic adjustment"; "Focus on business and improve performance"; The principle of "paying equal attention to rewards and punishments and combining evaluation".

Second, the choice of cultural promotion methods:

1, and choose the promotion method according to the "stage goal".

There are many ways and means of culture landing, and it is necessary to flexibly choose and use various cultural promotion means according to different goals in different stages of cultural construction.

2. Choose the promotion method according to the "Cultural Theme Year".

Cultural construction is a long-term work. After entering the routine, we should determine the cultural concept that needs to be created and created in this year according to the difference of each business year, that is, determine the "cultural theme" of this year.

3. Select the promotion method according to "different business lines"

The company's business lines have different working objects, different working environments, different employees' needs and concerns, and the company's cultural construction focus and purpose for each business line should also be different.

Third, determine the cultural promotion model.

The general idea of the promotion mode of culture landing: around the mission, vision, core values and concept system of corporate culture, it is implemented in the behavior level of employees through the four levels of system, behavior, activity and VI, and supports the corresponding training, publicity and assessment during the landing process.

IV. Systems, behaviors, activities, VI carriers and specific forms.

System landing form: publicity, training, discussion, activities, evaluation and other types;

Forms of code of conduct: publicity, training, examinations and activities;

Category and form of main activities: determined according to the business type of the company;

The carrier and form of VI promotion: internal publicity, media publicity, outdoor publicity and other categories.