Cha Yan apologizes happily, what’s wrong with the Changsha carp slang on the cup?

Cha Yan Yuese, a well-known tea brand, has been criticized by netizens for insulting women due to advertising copy such as "pick up basket" printed on the mug and "I want an official" written on the tea bag. On the evening of February 19, Cha Yan Yuese issued an apology statement on its official Weibo, saying, "The inappropriate Changsha slang of Cha Yan Yuese's Changsha dialect theme "picking up baskets on the cup" has brought a bad impression to everyone. , we hereby sincerely apologize to all our friends. ?The apology statement also said,?We will immediately recall this batch of Changsha dialect-themed mugs. We will also seriously reflect on the reasons behind this incident and improve our work from all aspects of creation scale, creation management, product management, etc. ?

Chayanyuese Changsha dialect-themed mugs printed with the words "pick up baskets", tea bags printed with the words "officials, I want" and tadpole patterns and other products. Among them, the text on the mug is "?" There are many beauties who come to Chayan to buy milk tea. If you happen to meet one, you can whisper to our friends: "I picked up a basket", and the text on the tea bag is "Say by mouth" No, the body is very honest. Let’s start with this set. Many netizens expressed their discomfort with this in the comment area.

Cha Yan Yuese’s family is not the only one whose advertising copy was biased against both sexes.

Some television stations broadcast advertisements for Coconut Juice.

Coconut palm juice, which was once called a "mudslide" in the advertising industry, has been at the forefront of public opinion due to its advertising. Pictures of hot beauties were accompanied by advertising slogans such as "Drinking Coconut Juice Since Childhood" and "Drinking More Coconut Juice Every Day Can Make Breasts Fuller?", which were accused of implying breast enlargement effects, making Coconut Juice into vulgar and false propaganda. The relevant person in charge of the Haikou City Industrial and Commercial Bureau said in an interview with a Nandu reporter that the Haikou City Longhua District Industrial and Commercial Bureau has launched an investigation into Hainan Coconut Group's suspected behavior of publishing illegal advertisements.

Because some versions of the advertisement for "Coconut Brand Coconut Juice" promote vulgar content, the State Administration of Radio and Television has asked radio and television broadcasters at all levels to immediately stop broadcasting. The State Administration of Radio, Film and Television issued a notice stating that after monitoring by the bureau, it was found that some versions of the "Coconut Brand Coconut Juice" advertisements broadcast by some TV stations one-sidedly pursued sensory stimulation, promoted vulgar content, violated social customs, and had deviations in value orientation, which could easily affect the general public. The audience, especially minors, is misled.

The advertisement between Durex and Heytea caused controversy.

Durex teamed up with Heytea, Ele.me and other brands to publish on Weibo: "Tonight, not a drop is allowed to be left", "Tonight, feed every mouth" and other interactive marketing graphics and texts on Weibo. It was accused of being explicit and vulgar, causing controversy.

The National Anti-Pornography and Anti-Illegal Affairs Office published an article on its official Weibo, "From Durex to Breast Enlargement Coconut Milk: Chinese People Destroyed by Soft Porn" and pointed out that in recent years, vulgar advertising and marketing have become commonplace. , whose methods are always consistent in their sexual innuendos, consumerism of women, and sexism. ?The harm of this kind of soft pornography is even more terrifying to a certain extent than real pornography. The Anti-Pornography and Anti-Illegal Affairs Office stated that it has included such "soft pornographic" issues into the special rectification of vulgar online information, and urged and guided major online platforms to strengthen self-discipline, establish standards, establish bottom lines, further improve the review mechanism and increase review efforts. , strictly control the content; and coordinate and organize relevant departments to clean up and block vulgar content in a timely manner, take measures such as interviewing, ordering rectification, and administrative penalties for relevant enterprises, implement key supervision on key enterprises, resolutely rectify the spread of vulgar content, and ensure the health of young people Growth creates a clear cyberspace and a good social environment. ?