Anniversary store celebration activity plan

Anniversary store celebration activity plan (1)

1. Activity background

Tianchen Sports has been on the market for nine years. "Nine" has special meaning to people. Nine has the meaning of "long". In the East, nine is the number of emperors, and in the West, nine is considered the number closest to divinity. Therefore, Tianchen Sports will take this festive day to hold a series of celebration activities to sincerely give back to old customers and give discounts to new customers.

2. Activity theme

Nine years of glory, integrity forever! Tianchen Sports celebrates its ninth anniversary

3. Event time

July 18, 20** - August 8, 20**

4. Activity Content

1. For old customers, launch the "Nine Years of Profit, Thanksgiving Return" activity

Old customers will be held from July 18, 20** to 20* During the event on August 8, *, a prospective customer was successfully introduced and purchased the product. You will receive free gifts (yoga mat, pedicure basin, badminton racket, table tennis racket, fitness wristband, etc.). (or other small products)

2. For new customers, launch the “Nine Years of Profit, Be Thankful” promotion

1) During the event, new customers will purchase You can enjoy 35% off when purchasing products.

2) During the event, when new customers purchase products, in addition to enjoying discounts, they can also receive gifts (yoga mats, foot baths, badminton rackets, table tennis rackets, fitness wristbands, etc. ) choose one. (or other small products)

3) Only for home machines.

Anniversary store celebration activity plan (2)

1. Activity theme

In the hot summer, let Huayi Taifu bring you more coolness; busy life, Let Huayi Taifu bring you more excitement; when summer and autumn change seasons, let Huayi Taifu bring you more benefits; stop lightly and let Huayi Taifu bring you more surprises! At this special moment, let us follow the passage of time to witness the growth of Huayi Taifu and feel its intoxicating joy together!

2. Purpose of the event

To celebrate the first anniversary of the establishment of Huayi Taifu Shopping Plaza and promotional activities

3. Event plan

1. Market analysis: Huayi Taifu Plaza is located behind Dongshan Pedestrian Street, next to Century Lianhua Supermarket, on Tushan Road, and next to an intersection and bus stop. It can be said to be in a downtown area with a large flow of people. It should be Can drive a large number of consumer groups. However, in the course of one year of operation, we found that there were fewer and fewer consumers in the square, and many operators had closed their doors and gave up business. These were far from the expected revenue effects, and also made the originally bustling square more and more crowded. The more deserted it is. The reasons can be divided into the following aspects:

1) Expensive rent. The square's geographical location has a very good advantage, and the corresponding rent will inevitably be high. In order to pay high rents, merchants will transfer the rent to the price of goods, resulting in high commodity prices. Facing strong sales rivals in pedestrian streets, they lose their price advantage, which will inevitably lead to a decrease in consumers.

2) The publicity is not strong enough. After the square was established, although there was a certain degree of publicity, the intensity was not enough. For the square and surrounding areas, most consumers are students in the university town and residents of surrounding communities. The characteristic of this consumer group is that the overall consumption level is not high, and the Century Lianhua Supermarket next to it provides great convenience for their travel. Many people take the free shuttle bus out, calculate the time, and then take the shuttle bus back after finishing their errands. , which greatly limits their consumption time. In addition, the publicity of the square is not adequate. As a result, although many people know that the square is nearby, they are unable or unwilling to go in and spend money due to time constraints or lack of understanding.

2. Activity plan: Based on the above analysis, we believe that a two-pronged approach can be adopted to build a stage, carry out a series of performances and activities for the participation of all people, and at the same time, each merchant goes out to sell. The stage effect is to allow more people to stop and watch the show while getting to know the square. The exhibition and sales are undoubtedly to solve the inventory backlog problem of each merchant. The merchants can appropriately lower prices or carry out various promotions.

3. Specific implementation

Location arrangement: The stage is set up at the south entrance of the square, that is, the entrance facing Tushan Road. The stage can be set up on the building of Jiwang Mobile Phone Chain Next, there is an open space here, which does not block the cake shop on the left. On the right is an entrance to the square, with an elevator in the middle. Merchants can place their products or stalls along the right side of the stage or at their own doorsteps. Exhibition. In this way, the stage can promote the exhibition and sales of goods on the right. When people stop to watch the show, they will inevitably pay attention to the products on display next to them. If they are of high quality and low price, they will definitely be interested in them, which will increase the sales of merchants.

Time arrangement: The store celebration time is scheduled for the 18th, and the entire event can be scheduled for four days from the 16th to the 19th. The 16th and 17th will be two days for promotion, the 18th will be the official store celebration, and the 19th will be the follow-up promotion. The publicity in the first two days was directly promoted in the form of leaflets, banners and advertising boards, without the need for a stage. Store celebrations on the 18th and 19th can use stage effects.

Publicity methods: ⑴ The publicity on the 16th and 17th can be carried out by staff to distribute leaflets. The distribution locations can be placed on ① the buses leading to the square from the university town and nearby communities. The purpose of this is to First, most people have nothing to do when taking the bus. They hand out leaflets on the bus. To pass the time, people will inevitably browse the leaflets; second, even after people read the leaflets, they throw them away. On the bus, the next batch of passengers will also browse after seeing it, which has the effect of mobile publicity and saves the cost of flyers. ②The road from the pedestrian street to Century Lianhua Supermarket and the road at the entrance of the square, because these two roads are places with a large flow of people.

⑵ Banner promotion, after all, not everyone can see the promotional leaflet. You can hang a few banners at the entrance of the square for promotion, and hang a few cross-street banners on the road at the entrance of the square. People passing by like this It can be seen at a glance and attracts passersby to stop.

⑶The publicity on the 18th and 19th can be based on the publicity of the previous two days. One or two guide boards can be placed next to the stage and in front of the exhibition area to guide people into the exhibition area. At the same time, in the square There are also two guide signs placed at the north entrance, one directing people to the stage activity area and the other directing people to the exhibition area.

⑷ During the celebration on the 18th and the follow-up on the 19th, an arched door can be placed at the entrance of the square to create a lively and festive atmosphere. At the same time, a lion dance can be performed at the intersection. The lion is an activity unit and can attract people to the square. Go, it is a guiding role (cost calculation can be omitted).

Stage design: The stage design does not need to be too gorgeous. It only needs one stage and two curtains to promote advertisements, one with the theme of "Huayi Taifu Plaza Anniversary Store - Olympics" and the other with the theme It is "Creating a Civilized City in Huayi Taifu Plaza"

Program arrangement: The 18th is scheduled to be the "Olympic Chapter", the time is 14:00~16:00 pm. The celebration officially starts at 14:00 pm , first the leaders of the square delivered a speech, and then started a series of celebration activities, including Q&A with prizes (the audience can be asked questions and answers about some situations in the square and the correct ones will be rewarded with small gifts), because it is the "Olympic Chapter", At the same time, you can take Olympic quizzes. An interactive game of "Participate in Sports, Stay Healthy for You and Me" with the participation of all the people can also be carried out, and the audience at the scene can be invited to perform on stage. Songs and dances and other programs can also be interspersed during the period. The "Creating a Civilized City" on the 19th is roughly the same as that on the 18th, except that the nature of the questions and answers is changed. At the same time, the traffic police or urban management personnel on the spot can also be invited to give on-site lectures to teach everyone how to start from themselves and contribute to the creation of a civilized city. . At the same time, you can play some mini games, such as spinning the wheel and winning big prizes.

Prize setting: Prizes can be set as coupons, cash redemption coupons, physical prizes, etc. The prizes can be provided by each merchant or arranged by the square.

IV. Possible risks and problems in the event

⑴Because the event site is arranged at the south entrance of the square, and the square space here is not very large, it may cause this The flow of people in District 1 is too large, causing it to extend to Century Lianhua and the roadside. In response to this, security guards and administrators of the square can be arranged to maintain order on site.

⑵Because the stage is designed at the south gate of the square, the flow of people here may be larger, ignoring the people passing by the north gate of the square. In response to this, on the one hand, promotional billboards and guide boards can be placed at the north gate. At the same time, personnel can also be arranged to distribute leaflets at the north gate to guide people to the stage and exhibition area.

⑶ Considering the time, the 18th is Monday and most people have to go to work, so there will not be too many people going out, which will affect the momentum and influence of the event. To solve this problem, I think we can first arrange some staff, or relatives and friends who have free time to help out, commonly known as supporting the scene. When passers-by see that there are many people watching the fun here, we can use the majority of people's The herd mentality attracts passers-by to stop and watch and shop.

5. Budget

20,000 copies of leaflet 1,600 yuan

4 banners 1,200 yuan

Stage and etiquette 8,800 yuan

Labor cost is 1,000 yuan.

6. Suggestions for reference:

1. Place the location in the square next to Century Lianhua Road, integrating the stage and shops. The layout is more convenient and large-scale, the site is easy to control, the impact is large enough, it is easier to attract customers, and the effect is the best. The only thing is the increase in cost (the rental fee of the square), and the need for management personnel to maintain order on site, because here As a crossroads and traffic fortress, Nanjing is now creating a civilized city, so this should be the only obstacle to the use of the square.

2 Because the 18th is a Monday, if the activity focuses on the opening day, the effect may not be good, so we recommend that the promotion be placed on the 17th, which is Sunday, that is, the 15th and 16th. The key event is on the 17th, and the auxiliary event is on the 18th. The event time is four days: 15th, 16th, 17th and 18th.

Anniversary store celebration activity plan (3)

1. Retail market conditions

The overall retail market is highly competitive, with the three major brands of Red Sun, Good Day and Fidelity The divided market, plus some small convenience stores, warehouse stores, etc., constitute the Cangzhou retail market.

Good Life is mainly a convenience store, usually located around communities and schools. With "convenience" as its core concept, it strives to capture market share through continuous network coverage.

With its good brand effect and unique corporate culture, Fidelity continues to extend its products on the basis of the beauty industry. Fidelity Supermarket's business scope has become increasingly broad, ranging from daily chemicals, culture and sports to furniture.

Red Sun Supermarket is mainly a large warehouse supermarket that mainly attracts customers with the core concepts of "high quality and low price" and "one-stop shopping".

In the past two years, with the good times and the development of Fidelity into warehouse supermarkets, Red Sun’s previous advantages are no longer very obvious. Good quality and low price are not just the patent of Red Sun, so we must Re-search for opportunities and reshape the brand concept to win battles one by one in today's increasingly fierce competition.

2. Red Sun Opportunities

Although Good Times and Fidelity Supermarket have developed rapidly in the past two years, they did not realize or find a path for long-term brand development. It is the shaping of the "brand's long-term benefit point concept".

To put it simply, it is how to allow employees to truly integrate themselves into the company and regard the company as their home while the internal system of the company is constantly improving. Only in this way can the company achieve long-term development. This is also a very important content in the construction of corporate culture.

The theory of evolution tells us that "survival of the fittest", the integration of Cangzhou's retail industry is a matter of time, whoever is the first to realize and find the company's "brand long-term benefit point concept" will win the Cangzhou market. Even the entire national market

This year is the third anniversary of Red Sun Supermarket. It can be said that this is a good opportunity. If we can make full use of this opportunity, do a good job in publicity, and do what we should do If we do a good job, then our goal of achieving the leading position in Cangzhou's retail industry is no longer far away.

The third anniversary is of course the third birthday of our Red Sun Supermarket. As the planning of this event, our starting point is also here, to refine and shape Red Sun's "brand long-term interests" through "birthdays" point concept".

This is the series of activities we derived from "Searching for Sons of the Sun" and the concept of "Sun Family" we finally proposed. This is also the highlight of our planning.

3. Planning ideas

Through the above analysis of problems and opportunities, we determined the overall idea of ????this event.

In order to better highlight the corporate culture of Red Sun, on the occasion of the third anniversary, we will further enhance the corporate visibility and reputation of Red Sun Company, and combine the advantages of integrating multiple communication methods to use the least amount of communication. cost to achieve maximum results.

How to retain advantaged consumers, let them continue to buy, and thus become loyal customers of the supermarket is a headache for every business. As competition continues to intensify and escalate, consumers have more choices. We have no way to prevent consumers from choosing, but we can allow consumers to choose themselves.

What to do?

Only by attacking the heart, on the third anniversary of the opening of Red Sun Supermarket, we associate it with three-year-old children, and then we have the idea of ????looking for the "son of the sun" ---- (One day at Red Sun Supermarket Three-year-old children whose birthdays are three years old) activities in Cangzhou city to search for three-year-old children whose birthday falls on the same day as Red Sun on a large scale, and use this as a red line to connect Red Sun’s employees, consumers, and Red Sun’s partners. This constitutes A huge family---"Sun Family". In this family, it is Red Sun Supermarket that connects us. In this big family, we have our own careers, but when we are tired or happy, we will never forget our common home - Red Sun, what should we do as a family? Love each other! Together we support this beautiful home.

Through the shaping of this home, consumers, employees and our partners are closely connected, which can effectively improve the visibility and reputation of the company, and more importantly, contribute to the orderly development of Red Sun A solid foundation was laid.

Our purpose is not just an activity, but more importantly, the shaping and improvement of the Red Sun spirit.

In order to do this job better, we have also designed a series of activities, such as the "Son of the Sun" birthday party, or more accurately, the "Sun Family" family gathering. Better reflect the meaning of Red Sun "enthusiasm, youth, vitality, happiness and contentment"

Coupled with strong product promotion activities and rich literary and artistic promotion activities, the third anniversary celebration of Red Sun will definitely become the entire " A grand festival celebrating the 1st anniversary of the "Sun Family".

The entire planning is organically combined. Each part is an independent section, but also organically combined and interlocked, exerting the effect of 1 1>2.

IV. Purpose of the event

Through this event and with the help of celebration activities, we will comprehensively enhance the corporate image of Red Sun Supermarket and enhance the company's brand awareness and reputation, so as to achieve the purpose of promoting sales. Purpose.

1. Enhance the corporate image

2. Improve the enthusiasm and responsibility of employees within the company

3. Create a strong image through the display inside the store , elegant shopping environment

4. Through promotional activities, achieve the purpose of promoting the enterprise and promoting sales

5. Highlight the joy and grandness of the supermarket's celebration

5. Activity location: Red Sun Supermarket Xinyi Community Store

6. Activity time: May 1st-27th, 2004

7. Activity theme: Love each other red The Sun Family

8. Activity format: Integrate promotion, advertising, public relations activities, in-store image design and other factors

5. Overall activity arrangement

(1) Search for Sons of the Sun activities through the evening newspapers and TV, and inform Red Sun about its third anniversary store celebration and promotions.

(2) In-store image design

The overall design is simple and bright, highlighting the joy of the store celebration. The promotional slogan uses "Love each other as a family" as the slogan and includes the following visual factors.

1. In-store posters

2. Lanterns

3. Cloth labels

4. Hanging flags

5. Posters

6. Employee roster (posted inside)

(3) Promotion

1. All customers who shop on the store anniversary day can Get a small gift (the small gift should be practical, easy to spread, and marked with the words Red Sun’s third anniversary. You can consider small gifts such as keychains or consider recruiting Red Sun mascots).

2. Literary performance. During the performance, there will be an introduction of Red Sun Enterprise and a prize-winning Q&A. All citizens who answer correctly will receive a gift.

3. Consumers who spend more than 100 yuan in shopping can participate in the lucky wheel and obtain corresponding prizes. The prizes, especially the special prizes, must be attractive in setting.

(4) Promotions of various merchants

(5) Birthday party of Son of the Sun

Children and parents who are selected as Sons of the Sun, outstanding employees of the company, Partners can participate, and journalists are invited to conduct follow-up interviews to expand the impact of the event.

After the event, a certificate will be issued to the Son of the Sun. With the certificate, you can enjoy the shopping discounts of Red Sun Supermarket all year round (The Son of the Sun can serve as the image ambassador of Red Sun and attract the public through long-term attention to the image ambassador. Concern about the red sun).

Six. Activity process (including newspaper and advertising design, store decoration, main color, posters, hanging flags, event arrangements and other specific contents are attached separately).

VII. Effect evaluation

1. Create a festive and comfortable shopping environment for consumers through the layout inside and outside the store.

2. Promote consumers to consume more through promotional activities.

3. Public relations activities further enhance the visibility and reputation of Red Sun, creating and enhancing sustainable competitiveness for Red Sun.

4. An effect evaluation plan is also provided.