What aspects should be paid attention to when talking about the position lease of outdoor advertising?

How to examine and approve outdoor advertisements —— Taking Beijing as an example

The examination and approval management of outdoor advertisements in Beijing implements a two-level government hierarchical management system.

The outdoor advertisements that the Municipal Administration Committee is responsible for organizing and approving are:

1. Chang 'an Street and its extension line, Yingbin Line, Second Ring Road, Third Ring Road, the completed section of Fourth Ring Road, Tiananmen Square, Zhongnanhai District, Beijing Railway Station, Beijing West Railway Station, Asian Games Village, Olympic Gymnasium, Daodu Gymnasium, Beijing Workers Gymnasium, and Capital Airport Road, Jingchang Expressway, Jingtong Expressway and Jingjintang Expressway.

2. Outdoor advertisements set on municipal public facilities and vehicles

3. The height of advertising facilities exceeds 7 meters or the unit area exceeds 6 square meters;

4. Outdoor advertisements set on buildings and structures with a height of over 24 years of spiritual civilization;

5. setting of electronic display screen;

6. The municipal administrative departments of all districts and counties shall be responsible for the examination and approval of outdoor advertising equipment for major activities held by the state or this Municipality. If an application for setting up public service advertisements is made, the approval documents of the competent propaganda department shall also be provided.

The examination and approval of outdoor advertising should be handled in accordance with the following procedures:

1. Applicants for setting up outdoor advertising should submit the application materials to the municipal outdoor advertising examination and approval management office or district and county management departments, which will distribute them to the management departments of planning, industry and commerce administration, city appearance and environmental sanitation, gardens, public security and transportation, municipal engineering, etc.

2. The administrative departments of planning, industry and commerce administration, city appearance and environmental sanitation, gardens, public security and transportation, municipal engineering, etc. shall review the application materials according to law, and send the review opinions to the advertising examination and approval management office outside the city or the district/county municipal administrative departments within 1 working days from the date of receiving the application materials; 3. The municipal outdoor advertising examination and approval management office or the district/county municipal administrative department is responsible for regularly organizing the planning, and the administrative departments of industry and commerce, city appearance and environment, sanitary gardens, public security and transportation, municipal engineering, etc. put forward the application for setting up outdoor advertising. The municipal outdoor advertising examination and approval management office shall notify the applicant according to the examination opinions to go through the corresponding formalities in the relevant administrative departments according to the prescribed procedures. If the applicant fails to set up outdoor advertising within 6 months from the date of approval, it shall go through the examination and approval procedures again.

Some

names of approval items about outdoor advertising: setting up outdoor advertising and putting up posters and publicity materials (setting up outdoor advertising) (approval category)

No. of approval item: BJFSXSASZ 3-1-22 (Beijing Fangshan Hangshen Class A Municipal Administration 3- Word Item 1-22)

Basis of approval item: Beijing Basis for charging: this project is free of charge

Approval procedures:

1. Acceptance conditions:

1. Qualifications of the applicant: Anyone who engages in outdoor advertising business in this area shall be examined by the administrative department for industry and commerce according to law and obtain the outdoor advertising business qualification in this area. Temporary advertising business activities in this area, involving the release of outdoor advertising, the organizer shall be approved by the administrative department for Industry and commerce, and receive the "temporary advertising business license" before release. (According to Article 9 of Beijing Outdoor Advertising Management Regulations)

2. The applicant shall submit the following application materials:

(1) A written application, including: name of the unit, address carrier form, specifications, location, orientation, time, etc. (according to Item 1, Paragraph 1, Article 1 of Beijing Outdoor Advertising Management Regulations);

(2) business license, advertising business license and other relevant legal qualification certificates (according to Item 2, Paragraph 1, Article 1 of Beijing Outdoor Advertising Management Regulations);

(3) Color renderings of outdoor advertising facilities (according to Item 3, Paragraph 1, Article 1 of the Regulations on the Administration of Outdoor Advertising in Beijing);

(4) Proof of the ownership and use right of outdoor advertising positions, or the use agreement signed with the relevant ownership and use right units (according to Item 4, Paragraph 1, Article 1 of Beijing Outdoor Advertising Management Regulations);

(5) If outdoor advertisements are set up in buildings, a legally qualified house safety appraisal institution or design drawing shall be provided (according to Item 5, Paragraph 1, Article 1 of the Regulations on the Administration of Outdoor Advertisements in Beijing, Notice on Printing and Distributing the Supplementary Provisions on the Administrative Examination and Approval of Outdoor Advertisements in Beijing, Beijing Municipal Administration Committee No.159 [22], Article 4 (1) on May 9, 22.

(6) The application for setting up public outdoor advertisements shall also be approved by the department in charge of publicity (according to Item 2, Article 1 of Beijing Outdoor Advertising Management Regulations).

(7) For outdoor advertisements that need to be extended upon the expiration of the installation period, when going through the examination and approval procedures again, the safety appraisal certification materials issued by the legally qualified departments shall be provided (according to the Notice on Printing and Distributing the Supplementary Provisions on the Administrative Examination and Approval Procedures for Outdoor Advertisements in Beijing [22] No.159, Item (2) of Article 4 on May 9, 22).

acceptance criteria:

the application materials submitted by the applicant are complete, standardized and effective.

person in charge of this position: accepting personnel of the city appearance and environmental management department

Responsibilities and authority:

1. Responsible for accepting the application for setting up outdoor advertisements in this area.

2. If the application materials meet the standards, they must be accepted immediately, and an acceptance certificate of administrative examination and approval shall be issued to the applicant. Fill in the approval process table and transfer the application materials to the auditor.

if the application materials are not up to the standard, a notice of administrative examination and approval to supplement the supplementary materials must be issued to the applicant immediately, and all the contents and requirements of the supplementary materials and the relevant rights, complaint channels and time limit of the applicant must be informed in writing at one time. Fill in the approval process table, and at the same time, file it with the section chief of the city appearance department.

II. Criteria for examination

:

1. The application materials submitted by the applicant are complete, standardized and effective.

2. The setting of outdoor advertisements in this district should adapt to the status and nature of the district government, and follow the principles of unified planning, rational layout, meeting the functional requirements of the district and coordinating with the surrounding environment. (According to Article 4 of the Administrative Regulations on Outdoor Advertising in Beijing issued by Decree No.18 of the Municipal People's Government in 1998)

3. Outdoor advertising shall not be set up under any of the following circumstances (according to Article 7 of the Administrative Regulations on Outdoor Advertising in Beijing issued by Decree No.18 of the Municipal People's Government in 1998):

(1) Using traffic safety facilities and traffic signs;

(2) affecting the use of municipal public facilities, traffic safety facilities and traffic signs or obstructing the safe sight distance and the passage of vehicles and pedestrians;

(3) obstructing production or people's life and damaging the appearance of the city or the image of the building;

(4) encroaching on green space and damaging urban greening facilities;

(5) government administrative organs, buildings and their control zones;

(6) buildings and structures in scenic spots and cultural relics protection units at or above the district or county level and their building control zones;

(7) making use of dangerous houses or possibly endangering the safety of buildings and facilities;

(8) tobacco advertising;

(9) Other areas where outdoor advertising is prohibited by the District People's Government.

4. When organizing the examination and approval of outdoor advertisements, the municipal management committee shall implement the following provisions (according to Article 2 of Beijing Outdoor Advertising Facilities Planning StandardNo. [21]791, Jointly issued by Beijing Municipal Planning Commission and Beijing Municipal Administration Commission):

(1) Floor-standing (floor-standing columns, etc. and separately placed physical models, electronic display screens, boards, etc.)

① Spacing: In principle, advertisements with an area of more than 3 square meters shall not be less than 3 meters, advertisements with an area of 3-5 square meters shall not be less than 15 meters, and advertisements with an area of less than 5 square meters shall not be less than 5 meters. The range of road intersections should be strictly controlled, and those that really need to be set should be considered in combination with the surrounding environment;

② It shall not extend to the space within the roads of motor vehicles and non-motor vehicles;

③ cross-road frame advertising facilities are not allowed;

④ outdoor advertising facilities shall not be set up in the current and planned urban green space or in the area that affects the current greening effect;

⑤ It shall not affect the use of municipal and transportation facilities, destroy the urban landscape or affect the use of facilities for the disabled;

⑥ it should be combined with lighting and night lighting;

⑦ it shall not be set in the isolation belt of fast and slow lanes.

(2) Attached type (combined with buildings, structures or municipal public facilities and vehicles)

① It is forbidden to set up advertising facilities on national and municipal important public buildings, including exhibition halls, museums, concert halls, art galleries, libraries, schools and stadiums;

② setting up advertising facilities on flat-topped buildings or structures: the height of setting up advertising facilities on buildings or structures below 6 meters shall not exceed 1.5 meters; The height of advertising facilities on buildings or structures below 6 meters to 12 meters shall not exceed 2 meters; The height of advertising facilities on buildings or structures more than 12 meters shall not exceed 3 meters; Where advertising facilities are installed on the walls of buildings or structures, the outer edge of the advertising facilities shall not exceed 1.5 meters, and shall be coordinated with the buildings or structures.

③ No advertising facilities shall be set at the top of sloping roofs or buildings with unique roof shapes;

④ setting up advertising facilities in bus shelters shall not hinder passengers from watching stop signs, and shall not affect the smooth flow of people and traffic, and shall comply with management regulations such as road occupation;

⑤ advertising facilities shall not be set up in the current and planned urban green spaces or areas that affect the current greening effect;

⑥ It shall not affect the use of municipal and transportation facilities, or damage the urban landscape or affect the use of facilities for the disabled;

⑦ outdoor advertising facilities should be combined with lighting and night lighting.

5. The examination and approval management of outdoor advertising settings in this Municipality shall implement the hierarchical management system of municipal and district governments. The scope of examination and approval organized by the Municipal Administration Committee (according to the first paragraph of Article 1 of the Detailed Rules for the Implementation of Beijing Outdoor Advertising Management Regulations (Beijing Municipal Administration Committee Jing Zheng Guan Zi [2] No.113).

(1) Road scope includes:

Chang 'an Street and its extension line (East Gate of Shougang Corporation-Dongguan Bridge in Tongzhou Town), Yingbin Line, Second Ring Road, Third Ring Road, Fourth Ring Road, First Ring Road, Second Ring Road, Expressway (Airport Road, Jingchang Road, Jingjintang Road (Beijing Section) and Jingshi Road (Beijing Section).

(2) The regional scope includes:

Tiananmen Square, Zhongnanhai, Capital Airport, Beijing Railway Station, Beijing West Railway Station and Asian Games Village.

(3) The media scope includes:

① Municipal public facilities (overpasses, pedestrian overpasses, pedestrian crossings, bus shelters, subway ventilation kiosks, newsstands, public telephone booths, power poles, telecommunication poles, tram poles, street poles, etc.);

② means of transportation (buses, taxis, subway vehicles and other motor and non-motor vehicles, etc.);

③ placing advertisements on buildings and structures with a height of more than 24 meters, or placing advertisements on buildings and structures with a height of more than 3 meters;

④ The height of floor-standing advertising media is more than 7m;

⑤ Single-column and double-column large-scale advertising media and advertisements with a single area exceeding 6 square meters;

⑥ set electronic display screen (card);

⑦ physical modeling advertisements, etc.

6. Scope of examination and approval organized by the district municipal management committee:

Except for the scope of the above-mentioned Article 5 (namely, road scope, regional scope and media scope), the district (county) municipal management committee is responsible for organizing examination and approval of other outdoor advertising settings (according to Article 1, paragraph 2 of the Detailed Rules for the Implementation of Beijing Outdoor Advertising Management Regulations [2] No.113)

7. Within the scope of examination and approval management of the municipal management committee, the municipal management committee of the district (county) where it is located shall put forward opinions on setting up and report to the municipal management committee for examination and approval.

8. The municipal management committee of each district (county) can determine 1-2 commercial streets or prosperous areas as concentrated outdoor advertising display areas within the district (county). The district (county) people's government put forward the plan for setting up the centralized exhibition area, and after being approved by the Municipal Administration Committee, the district (county) people's government shall be responsible for organizing the implementation according to the plan. (According to the second paragraph of Article 1 of the Detailed Rules for the Implementation of Beijing Outdoor Advertising Management Regulations (No.113 [2]).

9. Other requirements for outdoor advertising facilities (according to Article 3 of Beijing Outdoor Advertising Facilities Planning Standard [21] No.791):

(1) The design of attached outdoor advertising facilities combined with buildings and structures should be designed by the design department with architectural design autonomy in combination with the overall layout and elevation requirements of the building;

(2) Construction shall be carried out by units with corresponding construction qualifications;

(3) The construction materials used shall be put on record according to the Provisions of Beijing Municipal Construction Committee on the Management Measures for the Supply and Filing of Construction Materials, and shall meet the requirements of ecology, environmental protection, structure, economy and aesthetics;

(4) outdoor advertising designers are responsible for the safety management of outdoor advertising facilities, and carry out daily maintenance and management of outdoor advertising to ensure that it is firm, safe, neat and beautiful, with standard and complete fonts, and the functions of lighting and lighting facilities at night are intact. If the appearance of the city is affected by dirty outdoor advertising pictures, incomplete fonts, incomplete lighting display, vacant outdoor billboards, etc., it shall be repaired or replaced in time.

1. The installation period of outdoor advertisements shall not exceed 2 years. If the set period expires, it shall be dismantled in time. If the establishment period needs to be extended at the expiration, it shall go through the examination and approval formalities again with the original examination and approval department 3 months before the expiration date. (According to Article 13 of the Regulations of Beijing Municipality on the Administration of Outdoor Advertising).

person in charge of this post: auditor of the city appearance and environmental management department

post responsibilities and authority:

review the application materials according to the review standards and conduct on-site investigation on the location of outdoor advertisements.

for those who meet the audit standards, put forward the agreed audit opinions, fill in the approval process table, and report to the reviewer.

for those who do not meet the audit standards, put forward the audit opinions and reasons for disagreement, fill in the approval process table, and report to the reviewer.

III. Review criteria

Same review criteria

Person in charge of this position: Chief of City Appearance and Environment Management Section

Post responsibilities and authority:

Review the review opinions according to the review criteria.

for those who meet the review criteria, put forward the agreed review opinions, fill in the approval process table, and report to the approver.

for those who do not meet the review criteria, after the review, put forward the review opinions and reasons for disagreement, fill in the approval process table, and report to the approver.

IV. Examination and approval

Criteria: same as examination and approval criteria

Person in charge of this position: Director in charge of the Committee

Responsibilities and authority of this position:

Examining and approving the review opinions according to the examination and approval criteria.

those who meet the examination and approval criteria and agree to the approval shall be forwarded to the city appearance department to fill in the administrative examination and approval decision and approval flow chart.

those who fail to meet the auditing standards and are not approved shall communicate with the reviewers and exchange opinions, and then be approved to fill in the administrative examination and approval decision and.