Baidu promotion, isn't it better to have more ideas?

Baidu promotion, isn't it better to have more ideas? No, it is best to have 3 to 5 ideas in each unit, and it is best not to exceed 50 keywords. The key to creativity lies in whether you can match keywords well!

You can ask if you don't understand. Satisfied hope to adopt!

Baidu promotion, is the key word "the more the better"? You mean bidding ranking?

The answer is: no.

In theory, everyone's search content is different, so the more keywords you set, the more customers you will have, but it is not. If you look at the daily keyword search volume of Baidu backstage, you will find that those short product names are searched every day, and the words you come up with are not searched at all, and they are not even written in the backstage system.

If you don't believe me anymore, you have set up many fictional keywords in your bidding account. 1 week later, you can see the statistics. Those words were not clicked. At present, there are many "invalid" and "low value" words in Baidu account, all of which are 1 month or even 3 months. In fact, these imaginary keywords.

Are there as many creative units in baidu promotion as possible? How many are more suitable? Why not write three or five ideas?

Because showing bad ideas will affect the quality of the account; If there are more than 3-5 ideas, you can delete the ideas with poor presentation and click-through rate.

Delete low-quality ideas and improve the overall quality of the unit. We optimize the quality of a keyword, which is closely related to the creative click rate of the keyword. Therefore, we need to make a report on the creative click rate every week, delete the promotion ideas below the unit click rate, and keep the promotion ideas above the unit click rate, so that the unit click rate will increase rapidly and the keyword quality will also increase rapidly. We know that the quality of keywords is closely related to the click-through rate of creativity, that is to say, starting with creativity, the quality of the whole unit can be rapidly improved.

Is there more keywords in baidu promotion account, the better? The more keywords in the account, the better. Now let's take a look at the keywords in our Baidu bidding account. What are the keywords displayed? What are the key words? What are the changes? It is the converted keyword that the bidding account administrator should pay attention to.

For those keywords that have not been clicked or even displayed, they can be directly eliminated.

Just because there are many keywords in the account does not mean that the effect will be good. If you want to do a good job of transformation and effect, you must focus on the core keywords.

People who have experience in account bidding will find that when you budget 300 yuan, the keywords in your account are mainly consumed, while when you spend 30 thousand yuan a day, there are more keywords in your account, but from the information and background conversation, only a small part can bring transformation to yourself. At this time, it is necessary to take care of the keywords that bring transformation.

So, lower your head to do information and raise your head to adjust accounts.

The convertible keywords in the account are limited, which not only involves the purchase intention of keywords, but also includes the carrying capacity of the existing website promotion bidding landing page. And useless keywords will undoubtedly increase the workload of bidders and reduce the work effect. The famous 2/8 law is once again used in the adjustment of Baidu's bidding account. Don't pay 20% attention to keywords that can bring us 80% conversion. Clean up the background of Baidu account quickly, so that the work will be more efficient and easy.

The more detailed the geographical division of baidu promotion, the better? Yes, it can avoid some invalid traffic.

The more detailed the account location, word and unit, the better.

It is very convenient for future data analysis.

Is baidu promotion creative easy to write? It is suggested that you evaluate the creativity quality through the creativity report, constantly optimize the creativity from the content and form, find the selling points and expression styles that attract the most netizens, further improve the click-through rate and quality of keywords, and finally improve your return on investment.

Here are some creative writing skills from both content and form for your reference.

Look from the content:

1. must be written for keywords.

Writing for keywords means that your creativity can better meet the search needs of netizens and stimulate their attention and interest.

2. Include the price and promotion as much as possible.

The more product-related information netizens can learn from creativity, the better. If the netizen still clicks after seeing the price, it means that he is satisfied with the price level and may buy it. If they think the price is not suitable, they won't click on your promotion results. Especially for individual consumers, price and promotion information can easily attract their attention, especially the preferential range and amount in digital form, such as "15% discount at the end of the year, triple surprise for winter vacation registration".

If you use words such as free, discount and promotion. , please make sure that the access URL points to a website page that clearly indicates this information. Practice shows that the earlier and more fully potential customers know the facts, the more helpful they are to make a purchase decision.

3. Use attractive words.

In this way, it is easy to catch the eye of netizens and inspire them to take actions, including:

Verbs with action colors such as application, registration, registration, consultation, and dialing.

Time adverbs such as "immediately", "immediately" and "now" produce a sense of urgency.

You can extract infectious adjectives such as "freedom" and "happiness" and propaganda slogans such as "realizing dreams" from your website or company slogan.

4. Use eye-catching non-Chinese characters to attract the attention of netizens, such as numbers and punctuation marks that conform to the norms.

Formally:

1. When a netizen's search word triggers your promotion results, the part of your title and description that is consistent with the search word will be displayed in red, which is called "floating red". The data shows that 1-3 times floating red will significantly increase netizens' attention to the promotion results. We recommend that you insert wildcards in the title and description to get floating red.

2. Try different sentence patterns

For example, interrogative sentences are more curious, exclamatory sentences are stronger and generally attract more attention than declarative sentences.

3. The creative title is mainly short sentences, avoiding the full name of the company or the full name of the website occupying the position of people.

Baidu promotion, the more unit keywords, the better? no

It is suggested that keywords should be classified, ideas should be written according to the categories of keywords, and wildcards should be added reasonably, thus achieving a smoother replacement with ideas.

Generally speaking, it is better for a company to use the keyword 15-30, which is also more conducive to your account management and inspection.

Baidu bidding promotion keywords, the more the better? number

This should be determined according to your own needs;

The best case is to spend the least money and get the biggest order.

How to write baidu promotion's ideas is also the same topic. I made it myself in baidu promotion. Let me give you some advice!

1, set the unit, the parts of speech are similar, and the meaning is the same, so that the matching ideas will read smoothly.

2, creative red, no more, no less, so it looks better in visual effect.

3. The description of creativity should be highly related to the title, so that the user's browsing experience is better.

4, don't blindly copy others', write something meaningful, which involves a person's writing level.

How to write baidu promotion's creativity? Each unit contains keywords and ideas. In the process of presentation, the system is creative with relatively high keyword matching quality, and creativity is also a very important factor to determine the quality of keywords.

Creativity is divided into: creative title, creative description, link URL and display URL.

Creative title is very important. Writing an eye-catching creative title can greatly improve the quality of keywords. When writing a creative title, you can add the following words, such as special characters such as 20 12, note:, 100% and special symbols such as # #, >>& gt, (), or use a single keyword as the creative title, or repeat keywords, such as {keyword} # {keyword.

Creative description is best divided into several categories, one is to interpret keywords, the other is to add keywords such as "integrity" and "authority" to emphasize the authenticity of the brand.

Creative link URLs are also important. Without adding a URL to the keyword, the creative link URL will be accessed when it is displayed, which directly determines the bounce rate. This requires us to think more about what customers want to know by searching for this keyword, and then add these contents to the website and point the URL directly to these contents instead of pointing every keyword to the home page, so that the bounce rate will be higher and the advertising fee will be wasted.

The creative display URL is generally the homepage URL of the website, which makes no sense, but it looks neat, so I won't say much.