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How is the barbecue development in Zibo?
1. Geographical Factors Zibo is located in the middle of Shandong Province and is rich in coal resources. The barbecue culture here has a long history, and barbecue has become a favorite food of Zibo people. At the same time, the climate in Zibo is particularly suitable for barbecue, without high humidity, and it is cool at night, which provides a good environment for people in the community to go out for dinner.
Second, cultural factors Compared with barbecues in other regions, mutton kebabs in Zibo are shorter and have a unique style. People in Zibo like to eat peanuts, chicken hearts, livers and loins, and some even order beef tendon or tripe. These characteristics and unique flavor also make Zibo BBQ unique in China, attracting many foreign tourists to taste it.
Third, the rise of small and micro enterprises In China, small and micro enterprises have attracted more and more attention. Similarly, small and micro enterprises have also played an important role in the development of barbecue in Zibo. Entrepreneurs explore the local barbecue culture in Zibo and add traditional barbecue flavor to their products, which means good taste and excellent visual performance.
Fourth, network communication With the advent of the Internet era, network communication has become an important way to promote food brands. Many barbecue shops in Zibo use the Internet to promote their brands, and carry out brand marketing promotion through some online platforms. On the one hand, it is convenient for consumers to place orders through APP and online; On the other hand, advertising is spread through major social media, which causes consumers to scream and raise their popularity.
Finally, in addition to the above factors, the core factor of barbecue in Zibo is the confidence of Zibo people-Zibo people think their barbecue is top-notch in production technology, operation details and taste innovation. As long as we stand in the perspective of making consumers trust, experienced barbecue shops can use their own advantages to lead the food market and let people taste unique food in Dongying's century-old customs and culture.
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