GAP, a clothing giant, cleaned up shops and even sold fire extinguishers. What happened?

GAP, the clothing giant, cleared the scene and even sold fire extinguishers, which triggered a heated discussion! Under the impact of online shopping, physical stores are struggling, as is the clothing giant GAP. Under the pressure of management, they can only keep closing stores to avoid losses! Regarding the closing of stores, the person in charge of GAP said that although some stores will be closed, some new stores will be opened in some cities. This is a strategic adjustment, which does not mean that the brand will withdraw from the physical market in China! Regarding whether to take the online marketing route in the future, the person in charge said that online shopping has become a general trend, GAP will not be excluded by the trend of the times, and online stores will be developed to realize online and offline marketing!

It can be seen from the voice of the person in charge that GAP has closed many stores in first-tier cities and then opened new stores in third-and fourth-tier cities for brand promotion, so that GAP will not become a low-end clothing brand! Since GAP entered the China market, it has been facing a business crisis. The three-year epidemic has dealt a great blow to GAP. Of course, all walks of life are not optimistic! GAP can realize the crisis in time and make changes in time, and the market has a keen sense of smell. Only in this way can GAP open up a new situation and take it to the next level!

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GAP store clearance sale, clothing discount, attracted the surprise of many consumers! After all, the price of GAP has never been so low. Many consumers bought a lot of clothes when they closed the store for promotion. In their view, a 10% discount is still a good deal! GAP even sold the fire extinguisher, so it can be seen that GAP completely gave up this store and would never consider reopening after closing!

Netizens are hotly discussing.

After the incident spread to the internet, netizens expressed their expectation, but it came faster than expected! Netizens think that not only GAP, but also many clothing brands will close down in the future, and online sales are their only way out!

GAP, a clothing giant, cleaned up shops and even sold fire extinguishers. What do you think of this?