What is the introduction of the roadshow?

1. Roadshow (including but not limited to the securities field) is a Chinese word, and its pinyin is Lù y ∥ n. Roadshow means to attract the attention of the target group through live demonstration, make them interested and finally realize sales. A way to give a speech in public places, display products, promote ideas and promote your company, group, products and ideas to others.

2. Roadshow was originally a widely used way to promote the issuance of securities in the world. It refers to the promotion activities of securities issuers to institutional investors with the help of investment bankers or payment promisors before issuing securities in the primary market. It is an important promotion and publicity means to promote the successful issuance of stocks, promote the communication and exchange between investors and stock issuers, ensure the smooth issuance of stocks and help improve the potential value of stocks.

3. Definition: Roadshows have two functions: one is to publicize and let more people know about you, and the other is to sell on the spot and increase the trial opportunities of target groups.

4. Therefore, roadshows attract investment, that is to say, on the basis of roadshows, we should not only carry out on-site publicity and sales (mainly for consumers), but also add a new purpose, that is, attract the attention of target merchants (target distributors), and promote their interest and finally recognize them by showing their products and sales methods. Because the roadshow at this time is not only publicity and sales, but also for the purpose of recruiting dealers.