Yuanqi Forest logo design concept?

1. Higher visual recognition

As a brand loved by young people, Yuanqi Forest has well satisfied the preferences of contemporary young people. In the early days of entering the market, Yuanqi Forest became famous with its small and fresh design. With its unique health concept and iconic new taste, Yuanqi Forest quickly established its own style among FMCG brands.

As the product line becomes increasingly rich, Yuanqi Forest decided to upgrade its logo: it will be concise, clear and more recognizable to attract attention. Consumer preferences are not static, and companies need to make adjustments at any time according to market changes: Yuanqi Forest, which insists on "user first", also brings a new and better experience to consumers through its new logo.

2. Contains more content

Soda sparkling water is undoubtedly one of the most popular products of Yuanqi Forest, and what has become popular along with soda sparkling water is a large sign on the bottle The "_" character. This is consistent with the first-generation logo that also used the word "_". This situation can easily lead some consumers to think that Yuanqi Forest's products only include soda and sparkling water. Therefore, as the product line of Yuanqi Forest continues to increase, the brand of Yuanqi Forest has also been injected with new connotations. Therefore, this upgrade of the Yuanqi Forest logo will also help more consumers understand the full picture of the Yuanqi Forest beverage family.

3. Consumer recognition is stronger

The word "_" is not common in daily life. In the early days of the brand entering the market, the first-generation logo can rely on its high Recognition and uniqueness attract consumers to purchase. However, as the brand concept of Yuanqi Forest becomes familiar to more and more consumers, the corporate logo also needs to keep pace with the times in terms of recognition: it is imperative to redesign the brand logo in order to be closer to users. Therefore, the new logo also allows consumers to see a vitality forest that is constantly making progress and creating trends.