How to promote loans How to promote loans in the official WeChat account

How to promote drainage by making financial loans

1. Plug-in type and paste type (plug in the car, knock on the door, sweep the market, sweep the street)

2. WeChat merchants play (paying WeChat merchants to advertise)

3. Various physical advertisements (banners, floor signs, bicycle enjoyment)

4. Telemarketing (number resources are more important, and you can also hire someone to call)

5. Collection companies. Every collection company has a large list of repayment customers, and more people want to apply for loans again every day. It's much more effective for you to take care of them than to run a few peers.

6. Credit center, go to the People's Bank to send business cards to "rob" customers. Where is the People's Bank? A place to collect credit information. 10 credit 9 people definitely want to borrow money and need to spend a lot of time on it.

1. Loans from financial institutions refer to loans granted by commercial banks to various financial institutions. It mainly includes loans to correspondent banks, foreign banks, investment banks, savings and loan associations, credit cooperatives and finance companies. Although these financial institutions are lenders themselves, they partly rely on commercial banks in terms of funding sources and need commercial banks to provide financing, mainly short-term financing. Commercial banks generally stipulate a loan amount within which loans can be made. Because their loan demand is regular, they can borrow and pay back at any time. They use the interest income of the loan to pay the loan interest and make a profit from it.

2. Loans to financial institutions mainly include loans to correspondent banks, foreign banks, investment banks, savings and loan associations, credit cooperatives and other financial companies. Although most financial institutions raise funds and issue loans by selling commercial paper, they still need to borrow short-term funds from other commercial banks. In order to ensure the short-term financing needs and the maturity of the commercial paper issued, these financial institutions often sign loan limit agreements with several large commercial banks, and repay within the loan limit, so that the interest income and expenditure of the loan can offset each other. Because of the guarantee of credit line agreement and short-term demand, this kind of loan is usually unsecured. Interest rates are also relatively low. For large financial institutions, the basic interest rate plus compensation or agreement commitment fee is usually used to determine.

Credit card department takes measures to improve loan delivery.

Classified policies, precise marketing, and promotion of loan issuance.

Specifically, there are three main measures:

First, optimize credit products, do a good job in product marketing mix, and sort and classify all credit products;

The second is to promote "paperless" loans and improve loan efficiency. We will simplify the process of testing, investigation, examination and approval, optimize the template of loan submission, comprehensively promote "paperless" loan management, and effectively improve the efficiency of loan management;

The third is to strengthen the promotion of online loans. Give full play to the advantages of simple online loan process, high speed and high efficiency, and use the smart marketing system to carry out "whole village credit" and do non-inductive credit.

The job of the credit card department of the bank, that is, the credit card center, is to do business, that is, to let customers handle their bank credit cards. Credit card centers of banks handle credit card business. Credit card center is a huge department, which generally belongs to the secondary department of the bank, including risk control, customer service, gifts, joint activities and so on. All the functions of the credit card need to be managed by the credit card center.

How to promote the loan industry

There are many ways to promote the loan industry, one is active promotion, the other is passive promotion. Active promotion methods, such as telephone sales, mail promotion, letter promotion, QQ/ WeChat plus friend promotion, are all forms of active attack, provided that customers' resources are obtained first, and then customers who want to borrow money are found out from these resources; Passive promotion, around the promotion of search engines, such as SEO, keyword advertising and so on. , characterized by doing a good job in content promotion, and then waiting for the target customer to search for transformation. I hope I can help you and adopt it.

A good method of loan marketing

The first is to choose customers. Choosing a loan customer means choosing the market and opening up the market, mainly from: 1. The customer's industry. When choosing customers, we should pay attention to the prospect of their industry and tend to cultivate developing enterprises. The second is the customer's own situation and loan purpose. According to the customer's credit status, credit record and personal morality, it is decided whether the loan can be recovered as scheduled.

To complete the understanding of customers and projects, our account managers should do the following: first, interview, that is, effectively identify customers, understand the real use of loans, investigate the borrower's credit status and repayment ability, ensure the authenticity of loans, and effectively prevent loan risks. The second is credit investigation, that is, the customer's credit status, to determine whether the customer's loan application conforms to the credit policy of rural commercial banks. Credit evaluation usually adopts five criteria: personal morality, repayment ability, capital situation, business environment and guarantee situation. Third, financial analysis, including the accounting statements and other relevant materials of the enterprise, analyzes and evaluates the past and present profitability, operating conditions, solvency and growth ability of the enterprise from the aspects of financing, investment, operation and distribution.

The second is to cultivate customers. From the management point of view, we are more inclined to cultivate potential long-term partners. To be an excellent account manager, you should not only be an investment and financial adviser to customers, but also be a right-hand man to customers. You should also be a "think tank" for clients' career growth and know all aspects of their life, work and career.

The third is innovative products. From the marketing point of view, loans need new products constantly, but the variety of loan products is relatively stable, but this does not prevent us from flexibly arranging loans according to customers' needs, or even tailoring loans for customers; Appropriate loan structure arrangement is no less than creating new loan varieties, which is very important for loan customers to repay loans on time.

The fourth is overall management. From the business content, in addition to creating new loan varieties for customers, making them more suitable for customers' needs, it also provides a good opportunity to create more business opportunities in the process of loan negotiation with customers. In today's increasingly competitive financial services market, it is very important to cross-sell other banking products and services. For example, customers need to use corporate online banking, personal online banking and mobile banking for remittance. If loan customers promote their products, they can promote them on our online banking merchant platform, and tap the upstream and downstream customers of loan customers, which may create a new customer.

How to promote dream loans

How to promote dream loans is as follows

1, you must pay in full when you come out.

2. Pay back twice the fixed amount of the credit card itself.

3. swipe the card to 15 through the POS machine, reaching 70% of the quota.

4.5 different merchants' 5 POS machines (one machine and one yard) can be used for each machine, and the amount reaches 50%, and then there is an available quota.

5. Select the high-end merchant's 1~2 POS machine to swipe the credit card twice, and the bank may take the initiative to call you at this time, asking you to do the installment or directly give a temporary quota. Remember, if the bank doesn't call or send a text message asking for installment, you can swipe it like this until the 1~2 bill arrives at the bank and calls you to ask for installment.

If you receive a text message or phone call, we will refund 70% of the original amount of the card. After you enter, you can come to see your dream-saving money/new express line. You can view it directly in "Dynamic Card Space". Under normal circumstances, if you follow these four steps, you will basically have a quota in the fifth step. If some friends still don't have the quota, they can follow the steps and will issue two bills.

How to promote the loan industry?

Promotion methods of loan industry:

1. Inquire about the enterprise on the Internet and find the phone number of the merchant, which can be used for marketing. You can also go to the data company to learn about local business information.

2. Sweep the street to the shops on the street and visit one by one; When you get acquainted with the merchants, you can cooperate with the shops and advertise in front of them.

3. Print business cards and publicize them, distribute them in crowded street areas, and insert business cards in parking lots.

4. Publish relevant information to local forums, post bars, short video platforms, friends circles and groups through the Internet.

So much for the introduction of how to promote loans.