The theme slogan of the fourth anniversary tour

(The rhyme is mainly easy to read, which makes people want to buy things as soon as they read it): "The fifth anniversary celebration of xx Store allows you to buy benefits and have fun!" , "XX store's fifth anniversary, discount promotion in progress ...", "benefits, gifts, satisfaction and fun, all in the fifth anniversary of XX store" and so on.

I wish the truth: since it is a comprehensive shopping mall, no matter what activities are for profit, it should be reflected in these activities that small profits but quick turnover is also a more practical way. Cost calculation: you can buy a few and get a few free, and limit some commonly used commodities (such as eggs/rice/meat/oil, etc.). Earn popularity by low-price promotion (store celebration, you want popularity). If you buy more than 200 yuan, you can get a lottery ticket/two lottery tickets from 350 yuan (finally, you can get a one-day lucky draw and win the prize on the spot, and the prize will expire after the deadline, depending on the size of your shopping center. This is where your shopping center shows its strength. When did your store open? For example, 1990, how much discount can you get for something ending in 100 RMB, and so on! The following is a sample I found online, hoping to help the landlord.

Marketing planning of chain supermarket anniversary celebration

1.

Combined with the marketing plan of Youa supermarket in 2008, the marketing plan of the fourth anniversary celebration was formulated and implemented, in order to increase the customer gathering power and commodity sales of the supermarket, enhance the market control ability and social influence, and achieve a double harvest of economic and social benefits.

2. Theme:

Happy story: the fourth anniversary celebration of Youa Supermarket was staged.

3. Promotion principle

Create surprises, give customers discounts and create a warm shopping atmosphere.

4. Content

4. 1 activity time

2008/ 1 1/29~2008/ 12/07

4.2 Promotion Form

4.2. 1 Promotion theme

Select 220 kinds of DM special commodities (except household appliances), and launch a large number of special, bundled and gift packages with sufficient supply every day during the whole activity, highlighting attractive commodities such as seasonal commodities, fresh food, grain and oil food, daily necessities, seasonal clothing and new products, so that customers can get extensive benefits;

4.2.2 Promotion Hotspots

Every day, about 10 kinds of ultra-low-priced goods are selected, and reasonable varieties, supply quantities and ultra-low prices are required to ensure strong attraction and price impact. On the one hand, it limits the number of individual purchases, on the other hand, it ensures sufficient supply on the same day to avoid snapping up in a short time;

Bulk rice was sold for two days at an ultra-low price, namely165438+129 October and 65438+5 February, and the price was 1.02 yuan/kg (the rest time was 1.05 yuan/kg), which made the activity set off twice.

4.2.3 Promotion display

Set up a special promotion area, display the promotional goods relatively centrally, design special decorations, highlight the selling points, and stimulate consumption with special prices, gifts, services and vision;

Factory promotion

The purchasing department should contact the marketing department in advance to plan the promotion activities organized by suppliers, and actively cooperate with and publicize the special, powerful or novel promotion activities organized by suppliers (including square performance and DM promotion).

Special promotion

Surprise price of heart-warming goods: unexpected welfare with high quality and low price. During the activity, dozens of super-preferential goods are returned to you in limited quantities every day, which really surprises you and is worth the money.

Giving by action: During the activity, customers who shop all over 80 yuan every day can get a thoughtful gift at the service desk with the shopping receipt (single sheet, not accumulated) (1October 29th and 30th, 65438+ a bag of washing powder, February 60th and February 2nd18th).

Birthday Celebration and Courtesy Delivery: Customers whose birthdays are 65438+February 5th can get a cake at the service desk for free with their ID cards on June 5438+February 5th.

Touch the "electricity" courtesy: To celebrate the fourth anniversary of the opening of the store, Jiefang Store, Houjiatang Store, Wuyi Store and Furong Store jointly launched home appliance promotion, with high quality and low price, multiple surprises and good luck rolling in.

DM lucky draw:165438+1October 29th-65438+February 4th. Those who purchase a certain amount of money every day will get a lottery card printed on the anniversary poster (each person is limited to fill in one card, subject to the ID number, and the copy is invalid), and they can vote at the service desk of each store to participate in the fourth anniversary lottery, 65438+February 5, 65438. 2 first prizes, 29-inch color TV 1 set, 1 set, second prize 1 set, microwave oven 1 set, 30 third prizes, bedding 1 set, 200 sweetness prizes and gifts1set.

4.3 Division of labor

4.3. 1 The purchasing department shall determine the variety, quantity and strength of the promotional goods before1October 20th, and obtain the support of suppliers; Gifts and DM lottery gifts 165438+ will be confirmed before124 October, and delivered to the service desks of all stores the day before the event;

There are 300 birthday cakes in Jiefang Store, 200 in other stores and 900 in * * * Store provided by the bakery (individually packaged and delivered to the store service desk one day in advance).

4.3.2 The Marketing Management Department shall plan the overall plan of the activity 165438+ before June 22nd, and make good preparations for advertising, DM shooting, production, banner production and advertising design.

Responsible for the layout of the lottery ceremony in the square on February 5, 65438, and contact the performing band;

4.3.3 Each store management department should set up a DM card box at the service desk and post a large poster introducing the DM lottery (indicating the rules of the event, employees are not allowed to participate, and this event is notarized by the notary office, etc.). ), the lottery box will be delivered to the service desk before 9: 00 on February 5, and the branch will be notified immediately after the winning list is generated.

4.3.4 The shopping mall department displays goods, hangs POP and provides on-site services according to the requirements of the activity plan and the specific activity notice of the purchasing department;

4.3.5 The Management Department165438+1October 23rd reported the celebration and decoration plan of the Marketing Management Department, and the Marketing Management Department confirmed the unified opinion and implemented it by the branch;

4.3.6 During the activity, the Security Department is responsible for maintaining business order;

4.3.7 The Logistics Department shall cooperate with the stage layout of the square activities on February 5.