Pan Shiyi's selling, Evergrande's national price reduction, and major real estate companies' double eleven special promotions, has the cold winter come in the property market?

The real estate market of 20 19 is very low-key, but the real estate industry is not low-key. Pan Shiyi's selling house, Evergrande's nationwide price reduction, and the special sales promotion of major housing enterprises in June at 5438+0/kloc-0 can be described as an "unusually lively" scene, but behind this series of big moves, it may make the real estate market "worse".

It is reported that the SOHO China founded by Pan Shiyi is considering selling most commercial real estate. According to the sales plan, there are at least eight office buildings in Beijing and Shanghai. At present, the first batch of projects worth $3 billion are being sold. The transaction amount may be as high as 8 billion US dollars, or about 56.3 billion yuan. After successfully selling 30 billion assets, he didn't even plan the last office building. Pan Shiyi, chairman of SOHO China, seems to be clarifying his position in China.

In fact, if Pan Shiyi and SOHO are the only real estate sellers in China, but in recent years, Wang Jianlin, Li Ka-shing and other famous real estate tycoons are selling real estate in the mainland, then the problem is even more serious, which means that China real estate has indeed entered the silver age, and the era of making money by real estate has passed. Real estate is shifting from speculation to rigid demand, and the motivation for rising house prices is insufficient. Even if you continue to hoard real estate, you won't make any money. You'd better act early and invest your money elsewhere.

In the second half of 20 19, the regulation of real estate shifted from the sales side to the supply and demand side, and the "monetary policy" of housing enterprises got stuck. In the case of external financing difficulties, Evergrande Group, the pioneer of national discount, took the lead in opening the national house price discount in order to speed up the withdrawal of funds, and even some properties were as low as 30%. Not to be outdone, Country Garden, Sunac and other top housing enterprises began to take "discount" as the leading enterprise, and domestic large and small housing enterprises joined the "discount" army one after another.

Why are real estate companies so eager to sell houses? Just to live. According to statistics, 4 10 real estate enterprises have gone bankrupt this year. If the existing real estate enterprises stop acting, maybe they will be next. Judging from the transaction area of "Golden September and Silver 10" new residential buildings, the sales performance of housing enterprises is not optimistic. This year's "Golden September and Silver 10" has obviously faded out, which also reflects that although real estate enterprises are selling and promoting, the market wait-and-see mood is still strong, buyers are not optimistic about the real estate market, and few people are willing to enter the market.

Behind the weakness of the real estate market, the greater the action of real estate enterprises, the more panic they feel. Under the strict control of the real estate market, real estate enterprises can only hope to "live" in this real estate adjustment if they find ways to sell houses and revitalize them. Of course, in the process of "big waves scouring sand", inferior real estate enterprises will be eliminated, and high-quality real estate enterprises will be more "shiny".