Is it wrong to use modern marketing concept to understand that "wine is not afraid of the depth of the alley"? Why?

Nothing is absolute! He has shortcomings: hello! !

1, good products, good talents, and a quiet market and future. The market and the future you refer to simply cannot exist in today's market-oriented society. Chris Lee, the champion of Super Girl, was just an ordinary girl who sang very well before she joined Super Girl. Without the publicity of the Super Girl Competition, she can be popular all over the country. Are there so many supporters?

2. You think that "the fragrance of wine is not afraid of the depth of the alley". Who tasted the smell of wine and who identified it? If you don't publicize it, how can you give a good evaluation of this wine? Can the smell of wine really travel that far? In the fierce modern commercial war, the emperor's daughter has no worries about marrying. In the changeable market, she has lost her original meaning. It should be said that good wine is also afraid of the deep alley, and the fragrance of wine will always be shouted out. Brand growth refers to the promotion of popularity, reputation, trust and progress or the value of brand intangible assets.

False advertisements do exist, but our view is based on excellent quality first, and then on publicity. Advertising is only a narrow understanding of propaganda. No matter how good the product is, there is no way out without publicity in today's market economy. Take a look, Maotai, Wuliangye, Jiannanchun ... these famous wines are all advertisements.

Our point of view: "the smell of wine is also afraid of the depth of the alley." Speaking of Mao Sui's self-recommendation, the story of Mao Sui's self-recommendation can be said to be well known to all women and children, and Mao Sui's spirit of daring to recommend himself and saving the country is even more admirable. Mao Sui's "three-inch golden tongue is better than a million teachers" and he became famous in one fell swoop. "Determined to make contributions" cannot be separated from two conditions: one is to be brave in recommending himself, and the other is to be talented. At that time, Zhao's life and death were at stake. When the disaster struck in Enemy at the Gates, 3000 diners in Ping Yuanjun who had always boasted about luxury were silent and helpless. Mao Sui stepped forward, argued, and finally persuaded Ping Yuanjun to "get into the bag" and "stand out". The courage to recommend yourself is the first step to success. If you don't have the courage to recommend yourself, there will be no follow-up. In the past, the origin of "the fragrance of wine is not afraid of the depth of the alley" means that no matter how deep the alley is, the fragrance of wine can float out. Why not now? In today's highly developed science and technology communication, it is impossible to rely solely on quality without publicity.

As the saying goes, wine is not afraid of the depth of the alley, but in today's society, this sentence should be nonsense. Most good wines are sold through deliberate self-packaging.

Comparing wine to an adult talent, when it comes to talent, people will definitely think of Bole. How many people will really understand "Maxima" through the ages? It is not subconscious self-packaging and self-promotion. Of course, the reason why they can call themselves "swift horses" is also because they believe that they are talented, have real skills and are outstanding. They use wisdom to make themselves better in front of the same people, so that others can trust them and be reused by others. Borrowing ancient metaphors, such as "three visits to the thatched cottage", "Jiang Taigong fishing" and "self-recommendation" in the Romance of the Three Kingdoms, I suddenly realized: Is the wine really not afraid of the depth of the alley?

If you want to compare wine to products in daily life, it is the same. Isn't it also through media promotion, packaging and friend introduction? Improve product sales, product performance and brand awareness? Even if compared with peers, the product price, quality and style are very good, reaching the top one or two, and it is cheap, but how many people will know if there is no publicity? With the constant change of rhythm, the market is constantly occupied by new brands, as long as you turn on the TV, walk into the shopping mall, walk into the tourist attractions and so on. Slogans and products in advertisements can be seen everywhere. In order to make advertising slogans, these enterprises and manufacturers make use of consumers' psychology to make attractive publicity, such as "buy one get one free", "give beautiful gifts for flowers 1000 yuan" and "40% discount on holidays". These propaganda are all "means" of enterprises and manufacturers, a "means" that consumers are willing to accept. Are you quietly waiting for the products with good quality and low price to be snapped up? Convinced that "wine is not afraid of the depth of the alley" is the truth? In the waiting time, the products of other enterprises and manufacturers have already entered the life market, occupying the hearts of consumers, starting with the attitude of trial, accepting recognition, and then selling to relatives and friends through language. Finally, there is no doubt that resources will be shared. With the development trend of this kind of business, you have to design carefully from beginning to end. Don't you think it's a bit of a waste of time to bring the product to market?

If you want to treat yourself as a deep alley wine, how to package yourself and how to sell it? If you have this idea in your mind, how can you turn it into action and achieve your goal?

First of all, you should know whether this business is retail, wholesale or foreign import and export by any means. If the business model of the merchant has been determined, we should pay attention to ensuring that the fragrance of the wine remains unchanged, the supply of wine is sufficient, the service is good, the sales volume should be stable, and there should be repeat customers. Otherwise, how do you pay for the brewing? Ensure that you can make continuous progress in your technology and become a road of sustainable development? The fragrance of the wine is still the same. Try it at any time to check whether the ingredients are out of date and need to be supplemented. Then you should be diligent and careful, and don't mix up the ingredients, which will lead to losses. If you want to improve the flavor of wine, then don't make progress, go into life and see which flavors are suitable for people who love to drink, so as to be suitable for all ages and open up a bigger market. Once you enter the market, don't forget to register, because now the efficiency of piracy is too fast to prevent! Speaking of the last topic, that is, stabilizing customers, there are repeat customers, and there are many comments. Good ... a little deep.

To stabilize customers and have repeat customers, we should not only ensure the wine, but also work hard on interpersonal and service.

Interpersonal communication must have a good attitude, a broad mind and contacts in your own circle. You can't teach these things when others teach you. You should keep a kind of perseverance in your heart, and you should explore the accumulation of the sun and the moon by yourself to understand it. Sometimes victory often comes from accidents again and again, so you should have a normal mind about winning or losing. I firmly believe that the phrase "there is a mountain outside the mountain, and there is a sky outside the mountain" applies to anyone.

As for service, we all know that good service has more and more advantages, which is also a negative proof of the reputation of enterprise manufacturers. Don't let us worry about when we can watch TV at home when we are busy with life and work. We hope that professional TV maintenance personnel can solve the problem with a phone call.

If you ask me what the after-sales service of wine is, I can tell you, remember! If the wine can't be sold, you can drink it yourself and give it to friends and relatives as a gift. The last way is that the longer the wine, the better it will taste. After a long time, wine will naturally be valuable. Isn't it? Ah ... wine is still a good thing!