How much do you know about the routine of "selling miserable marketing"?

First, selling bad goods and sad marketing.

"Our pomegranates are big and sweet ... no one buys them. Many pomegranates are rotten in the ground and can only be used as fertilizer. " With the maturity of pomegranate in Huili, Liangshan Prefecture, a few "network celebrities" appeared on the network platform, bringing goods by means of "fake" and "not selling well".

When the reporter found the party in the above video, the old man admitted that a stranger called for help when shooting the video, but the text was fabricated. In addition to this poorly sold video, some anchors will choose pomegranates with better quality during live broadcast, or deliberately lower the price of pomegranates, saying that no one wants pomegranates for a few cents a catty, thus causing panic among fruit farmers and selling pomegranates at low prices, and fishermen will profit from it.

Selling miserable marketing is a classic routine in the internet world. From the beginning, it was repeatedly used by various "big V" people on various social platforms to get donations, rewards and drainage. Up to now, the routines that can't be sold well have been transplanted to the field of short video and live broadcast with goods. Short-sighted frequency band products have become a common marketing tool. However, some live broadcasts take some serious social topics as gimmicks to win the sympathy and attention of the audience and take the opportunity to sell goods.

Second, "selling miserable goods" sells products and consumes human nature.

Making and selling fakes, one-stop service, can be said to have earned all the hard-earned money of netizens, but some people still believe it. "Sadness marketing" uses people's sympathy and the material resources behind it, but these are never infinite, and love will eventually run out. By the time the case that really needs help happens, people's sympathy has been calloused and is no longer sensitive.

Selling bad goods to gain sympathy and selling products can bring benefits in the short term, but it is by no means a "shortcut" for these businesses under the impulse of profit-seeking, and their sympathy will be exhausted sooner or later. These practices are not only suspected of cheating consumers, but also have a negative impact on more fruit farmers and local industries. The Story of the Wolf is a truth that all children know. Excessive consumption of customers' sympathy and trust will only hurt customers' feelings and even produce resistance. It will also have a negative impact on the reputation of the future agricultural industry, but will affect the sales and development of local related products in the future.

Third, strengthen platform supervision and create a high-quality online business environment.

At present, the popularity of live e-commerce is booming, and major platforms are also entering the market. However, due to the lack of supervision and guidance of the platform, low-quality painting styles such as acting, hype and selling bad marketing have reappeared. Farmers have also become tools for people with ulterior motives to gain benefits, and the directors behind them can immediately get away and move to other places after gaining benefits. What is ultimately damaged is the local business image and fruit brand.

It also reminds relevant departments to strengthen the supervision of online platforms, actively guide the correct values of anchors and consumers, and promote the establishment of long-term and effective trust trading mechanisms among consumers. From the aspects of platform management and user management, make full use of the network platform to create a high-quality network business environment.

Fourth, broaden the sales channels of agricultural products and enhance the ability of agriculture to resist risks.

The sad marketing of agricultural products has been repeatedly banned, which also reflects the lack of sales channels and single sales methods of rural agricultural products, making farmers lack a certain sense of security in their product sales and unable to show good products to consumers in a clearer and more efficient way, highlighting the necessity of broadening the sales channels of agricultural special products, establishing long-term effective supply and demand channels, and improving the anti-risk ability of modern agriculture. As grassroots workers, they are the first line to contact the masses. When clearly grasping the sales situation and product characteristics of agricultural products, we should actively assist the sales of agricultural products, help farmers open up sales channels, strive for long-term cooperation resources for farmers, help farmers establish safer online sales channels, and sell agricultural products in a safer and more assured way.

/kloc-released 0/years ago, and the copyright belongs to the author.

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