Why do you say "everyone who knows the public bought Skoda"?

After Skoda was acquired by Volkswagen, many things used were the same, and the price of Skoda was lower than that of Volkswagen, so there was a saying that "everyone knows how to buy Skoda". But from the actual sales point of view, it seems that there are not many people who "understand the public".

How did this statement come from?

Skoda was acquired by Volkswagen, and * * * used technology. Let's talk about how this statement came from. Skoda is a Czech brand, and it is also called "four old-fashioned automobile manufacturers" with Volkswagen, Ford and Mercedes-Benz.

Skoda was founded 42 years before Volkswagen. However, due to the war and the reform of the Czech economic system, in 2000, Volkswagen wholly acquired Skoda.

Since we are a family, good things should naturally be shared. There is a picture on the Internet, many friends should have seen it. A Skoda engine, its logo "beep" was unveiled, and you found a Volkswagen logo below.

In fact, after Skoda and Volkswagen use the same platform, the universal rate of parts is indeed relatively high. Zhao et al. published the paper "Analysis of Chassis Evolution of Volkswagen Platform" in the magazine "Automotive Practical Technology" to share with you.

It says: MQB models with the same modular platform can enjoy the same specifications of engines, gearboxes, air conditioners and other assemblies, and the proportion of parts is 60%. For example, Skoda's Ming Rui PRO, which will be listed soon, also adopts the MQB Evo platform of the same model as Golf 8, and is equipped with a brand-new 1.5T engine EA21/evo, which is considered to be the first vehicle to adopt new technology.

There is not much difference between quality and quality control.

Moreover, in the past, Skoda was not much different from Volkswagen, even better.

The 20 18 China new car quality research (IQS) published by J.D.Power said that the pp 100 of SAIC Volkswagen, that is, the number of hundred car problems is 104, and Skoda is 100, which is even better.

Skoda is cheaper than Volkswagen.

Things can be used, but they can't steal my business, can they? Because Skoda and Volkswagen have a high degree of overlap in models, it is natural to stagger the price with Volkswagen products and not engage in infighting, right?

Qiu Can's paper published in China Automobile Industry was shared with you, and it was mentioned in Unlocking Skoda. When Audi AG launched Phaeton, a high-end product of Volkswagen brand, in 2004, it said: Volkswagen series brands will target the high-end market, and Skoda will take over the task of building the pyramid base.

What do you mean by talking? "I'm going to the top and take the high-end route." After all, it's a black limousine, right? Then Skoda will take the cost-effective route and connect the original space.

For example, the 2020 Volkswagen Sagitar is about 20,000 yuan more expensive than the Skoda Ming Rui with the same power configuration; 20 19 magotan is also 30,000 more expensive than the same level.

Did people who know the public really buy Skoda?

From the perspective of sales volume, there are not many "knowing the public". Looking at the sales volume, it seems that there are not so many people who know the public. What do you mean?

In 2020, sagitar sold 299,839 vehicles; There are only 26 1 10 sets in Ming Rui. It is estimated that if the pyramid is reversed, the sales volume of sagitar is about 1 1 times that of Ming Rui.

In addition to the engine and gearbox, others will also affect the purchase.

Although Skoda and Volkswagen use the same engine and gearbox, other factors will also affect friends' willingness to buy.

J.D.Power's "Investigation on the Influence of Epidemic Situation on Consumers' Willingness to Buy a Car" said. It lists the top 10 factors that affect consumers' willingness to buy a car, including: quality, safety, brand, price, configuration and so on. Needless to say, that brand must be important. Refer to the "2020 Automobile Industry Ranking" published by Brand Finance, a global brand value evaluation consultancy.

Volkswagen ranked third with a brand value of $44.897 billion, and Skoda ranked 32. You see, one position is missing, one is 3 and the other is 32. Skoda is also not dominant in configuration, which is the so-called "low-profile model". In addition to a longer wheelbase, sagitar has more side airbags, head airbags and knee airbags.

And Ming Rui still uses mechanical brakes. Although it is a relatively small configuration, everyone's first impression of this car is indeed staggered and a bit different.

But this is a small matter after all. It's better if the configuration is almost better, right At least Skoda has a price advantage? But in fact, although the price of Volkswagen is higher, the preferential strength is actually greater. If the preferential price is included, Ming Rui may be several thousand yuan cheaper than sagitar.

Skoda may be thinking at this time: "It is obviously agreed not to play in the nest. So you don't want to fight with me. You can still fight with me, right? What do you mean by the strength of this proposal? "

Skoda is not dominant in brand and configuration.

So in general, after Skoda was acquired by Volkswagen, * * * used many technologies. From the price point of view, Skoda is indeed cheaper, so there is a saying that "everyone who buys Skoda knows". However, in terms of brand and configuration, Skoda does not have an advantage. If you are not careful, Volkswagen may be cheaper than Skoda. So we have this feeling, "It seems that there are not so many people who understand the public."